Survey data shows robotic process automation (#RPA) solutions remain one of the most attractive investments for business technology buyers-- On par with AI/ML, ahead of containers and cloud computing. In this week's CUBE Insights, Powered by ETR, we introduce new thinking on the Automation TAM & explore the competitive spending dynamics between Automation Anywhere, UiPath, Blue Prism Pegasystems & some giants entering the space like Microsoft SAP and IBM.