Jason Sperling, SVP, chief, creative development at RPA, talks about his affinity for graphic novels, comic books and trade paperbacks. In advertising "these days, there's absolutely no shame in saying, 'I love Star Wars, I love Battlestar Galactica,'" he says. "And of course, comic books—in some ways they're saving cinema." He also recommends science fiction titles, picks a superpower and tells a story about his first meeting with Gerry Graf.