Don't let the gear eclipse the performance! Jacquire talked about creating 1+1 Management, the five tiers of an artist's professional team, mixing in UAD Luna, making music for META, why social media is important, and how to mix with delay & reverb.

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My guest today is Jacquire King, a Grammy-winning music producer, mixer, and engineer with over 13 billion streams and more than 35 Grammy nominations. His extensive credits include: Tom Waits, Kings of Leon, James Bay, Shania Twain, Modest Mouse, Smash Mouth, Norah Jones, Buddy Guy, Zach Bryan, Punch Brothers, Ingrid Michelson, Cold War Kids, City and Colour and many many more. And I’m going to quote from his great website bio: “Jacquire has just one gold record hanging in his studio. It’s Mule Variations by Tom Waits, a personal favorite in the mile-long list of critically acclaimed albums, multiple GRAMMY Awards, and national accolades he’s earned in more than 30 years as a sought-after recording engineer and producer.”

He grew up in the Washington, DC area, absorbing a rich mix of influences from reggae to punk rock. While his friends were forming hardcore bands, Jacquire was studying the noise, making cassette mixes, and learning to transform raw live music into a complex listening experience.

If he maintains one constant aesthetic in his work, it’s blending traditional recording artistry with emerging tools and technology. “Curiosity moves an art form forward, so I incorporate whatever gives the artist the freedom to create. I always want to be part of that evolution.” 

Jacquire is committed to playing an active role in the recording industry’s next chapter, serving as an ambassador for new technology and acting as a frequent mentor to up-and-coming professionals. “I don’t have any studio secrets,” he said. “If I can help someone figure out their own combination of talent and technology, I want to do that. If I can give an artist a new tool to make something great, count me in.”

He has his own studio, The LBT, just outside of Nashville, Tennessee. 

Thank you to Matt Boudreau and Mark Rubel for connecting us - and for API putting us on the same golf team for the The Annual AudioMasters Benefit Golf Tournament for the Engineers Relief Fund. If deals really do get made on the golf course then this interview might be one of them!

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Listen to this guest's discography on Spotify: https://open.spotify.com/playlist/5UoWocMmVdpSlAbDDi0i8K?si=6b016c9b4c5b4d21

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