Host Ruben Navarrette has a spirited conversation with Sacramento CA-based GOP Political Consultant Mike Madrid, Co-Founder of The Lincoln Project, Co-Host of "The Latino Vote" Podcast & Author of "The Latino Century: How America's Largest Minority Is Transforming Democracy." The two Mexican American Californians talk about politics, the Latino vote, changing demographics and white resistance, new digital media, Generation Z and the intricacies of the immigration debate. They also discuss what Democrats and Republicans are doing right in going after Latino voters, and what they're doing wrong. Finally, they dive into what's behind what some political observers consider a real headscratcher: the fact that nearly half of Latino voters support Donald Trump.