If you've got an amazing product, the name doesn't matter. But it's easy to get distracted on the name, the web address,  the social media handles, and not to focus on the real work. This is a story about me falling into that trap with my new company, "Harding Live."

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

It’s tempting to spend more time planning, but “the only shortcut to your destination is through the field of failures.” If you’re doing something new, more planning isn’t going to get you there faster. In fact, it’s just going to slow you down, overwhelm you, and burn you out. Because, if it’s something new, you can’t know all the outcomes. You must get to work quickly, prototype, test, and pivot as you go.

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

The first time you make bread, it takes a couple weeks to get the starter ready. Then, bread-maker feed their starter every day. It’s like anything important and worth doing, practicing a craft, starting a business, having meaningful relationships. It will take a little more time to do it right, and you’ve got to keep it fed regularly. This is a quick lesson from an amateur bread-maker (me).

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

I’m getting distracted by the shiny object and off purpose. In this episode I recalibrate and remind myself of the goal—the thing I’m after. I’m not trying to become the next great talkshow host. I’m not trying to build a radio show. I’m trying to be an entrepreneur, to build something bigger than myself. I hope you like this one, it’s scrappy and heartfelt.

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

I’ve had a certain glow lately and people are worried. What’s with the smile? What’s with the cheerfulness? Let me tell you. I’ve got three good reasons why my mood has transformed, why the glass is finally half full, and why I’m finally loving each and every day. We’ll talk long- vs. short-term thinking, finding what moves you, and being committed to enjoying the process. I hope this one turns you on, gives you some fuel

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

Are you trying to figure out what to do? Too many ideas and overwhelmed? Or no ideas and not sure where to start? That’s the subject of this episode. I share my story about weeding through too many ideas and getting to the root of what I really want to do. And you’ll learn about being realistic and impractical, the two seemingly opposing factors that are key to finding the right work for you.

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

If you create anything, put any work out into the world, this episode is for you. I share a blog post that came out of me quickly, and the story about hesitating to publish it. You can't produce good work if you're scared to let go, if you're scared there won't be more.

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

Every day has 10 gems. If you shoot for 10 (and you’re forcing it), you aren’t going to get 3 or 4, you’re going to get zero. You’re better off “shooting for the hill that’s right in front of you and hitting that, and then going for the next hill.” This episode is inspired by my thoughts on why I struggled my first pass through the seminar, and it’s because I was trying to get all 10 gems out of each lesson. Get one gem every day and you’ll have 365 at the end of the year.

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

I'm back in the belly of the beast and overwhelmed, without enoguh hours in the day to do important work. The answer? Make the time. Do the work with whatever little time you can squeeze out and it will build momentum. Get a foothold. Start now.

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com

Are you spending too much time focused on what other people are doing? Many are quick to judge, to slam and slander—it’s a judgement epidemic. The cure? Spend a disproportionate amount of time working on yourself. Then you at least earn the right to judge. But probably, by then you’ll have a ton of empathy and won’t even want to.

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Russ Turner is a lucky husband and father of 1.75 (one on the way). He's a recovering wantrepreneur and the host of Don't Listen Yet (this show). Find him most everywhere as @theRussTurner and at https://russturner.com