Expect to spend at least $1,400 on professional staging.

Staging a vacant listing is more expensive than staging an occupied listing

Prepare your sellers to spend extra on painting, professional cleaning and other needed repairs before staging

Don't skip home staging insurance to cover the stager's inventory.

Home stagers and interior designers are not interchangeable

Resist the temptation to hire a hobbyist because their cheaper

Make sure the prospective stagers have insurance, professionally photographed portfolios and high-quality reviews.

Ask about inventory, make sure the have a variety of pieces available to fit your listing's style and architecture.

Physical staging includes a consultation fee, a moving and set up fee, and a 30 to 60 day garniture rental fee.

You can arrange a month-to-month furniture rental fee for listings that take longer to sell.

This staging should stay in place until closing.

Staging an occupied listing focuses on decluttering and reorganizing.

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Instagram Reels: a new way to create and discover short, entertaining videos on Instagram.

Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

Creating Reels
Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to help create your reel, including:

Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.

AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.

Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.

Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel.
Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.
Reels can be recorded in a series of clips (one at a time), all at once, or using video uploads from your gallery. Record the first clip by pressing and holding the capture button. You’ll see a progress indicator at the top of the screen as you record. Stop recording to end each clip.

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Ruthie talks about buyers. This market has been so hectic, its time to get back to basics with the purchasing pathway.

Have a game plan for what to expect from initial consultation all the way through to the closing of your home.

1 Initial Appointment
The purpose of the initial appointment is to understand your “needs and wants” as a buyer. This may be the most critical meeting of the home buying process. During this appointment, the entire purchasing pathway will be discussed.

2 Determine the Purchasing Parameters
There are three criteria every buyer uses to find their home: location, price and style/condition. These criteria, along with your “needs and wants,” will determine the properties we search for and the homes we initially view.

3 Acquire a Pre-approval
Viewing homes without a pre-approval usually leads to disappointment. Buyers who are wise discuss their financial situation with a reputable lender and acquire a pre-approval. A pre-approval creates an opportunity for you to not just understand what you qualify for, but ultimately to decide what you can afford. Having a pre-approval greatly enhances your negotiating position – especially in a competitive market.

4 View Homes
The process of viewing homes provides you with information in order to make the best decision possible. Helping you find a home is a process of elimination; not a process of selection. Viewing homes you don’t like is not a waste of time; it helps build a frame of reference to help you find what you do like.

5 Write the Contract
The best way to prepare for the contract phase of the transaction as a buyer is to review a blank copy of the purchase contract. Reading the contract prior to making an offer will make you much more comfortable during the negotiation phase.

6 Deposit Earnest Money
An earnest money deposit communicates to the seller that you’re serious about purchasing their property. Earnest money is kept safe in a trust account until those funds are used to close the transaction.

7 Perform the Home Inspections
After the contract is fully accepted and all terms are agreed upon, a home inspection can be performed if the contract allows. The inspection will allow you and the inspector you hire to take a more thorough look at the property. This inspection will give you a far greater understanding of the property you are purchasing.

8 Final Walkthrough
After the mortgage has been approved, a final walk-through is encouraged. On the final walk-through, you will re-inspect the property to ensure it is in an acceptable condition and that any personal property conveying is present.

9 Execute the Closing Documents
Once the contract is accepted, inspections performed and mortgage approved, the closing will be set and final documents will be executed. You will be directed by the appropriate party as to the time and date of this event. Either a formal closing date will be established by a closing attorney, or an escrow officer will close the transaction.

10 Home Delivery
Upon the conclusion of the paperwork and transfer of ownership, you will receive the keys, garage door openers, and any documents/warranties that convey with the property. You will then become the rightful owner. It’s time to move in!

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Are you new to the real estate industry?Did you recently relocate your business?

Maybe you’re a veteran in the business but are tired of relying on conventional lead generation methods like door knocking and cold calling to fill your pipeline.

Whatever the case may be, we have a solution!

Build your real estate database from scratch by generating referrals from people you already know and new people you meet.

Think you don’t know enough people?

Think you’ll seem like a pushy salesperson?

Think again!

What is a Database?

Our lives are so inundated with technology that many times when
we hear the word “database” it can sound like something related to computer software. However, we encourage you to scratch any cold, number-laden images that may come up when you think about your business database.

From now on, start thinking of your database as the “Relational Asset” of your business This means that the relationships you already have, and those you will create from now on, are the number one asset in your business.

The goal is to continuously communicate your professional character and competence to these
relationships and...

Ask for their referrals!

Where should I start?

Whether you’re brand new to the business or you’ve relocated, the first place to start is by making a list of people you know.

We recommend aiming for around 100 people then grow from there!

Family & Friends
Parents, grandparents, in-laws, siblings, children, aunts, uncles, cousins, close friends

Professional Relationships
Past colleagues, vendors you worked with in your previous career, professors/teachers (anyone who knows your professional competence)

Services You Use
Barber/hairstylist, banker, insurance agent, doctor, dentist, accountant, favorite waiter/waitress or barista, landscaper, masseuse, florist, etc.

Social Media Contacts
Your Facebook friends, Twitter or Instagram followers, and/or your email contact list

Sphere of Influence
Family friends, friends-of-friends, community and organization acquaintances. For example, church, charities, volunteer groups, parents from your children’s school, and anyone you’re friendly with that might not be in your closest circles.

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Letters to help prospect. They should have branding and be personalized. It doesn't need to be super long but get right to the point. Having a program with mail merge always helps. Letters should also include an item of value.

The item of value can be as simple as a flyer with important information. Some examples can include tax, mortgage, and market info. One example is a flyer with 3 reasons this is not a bubble.

You can find items of value in our Facebook group RuthieRocks.

Sending letters with an item of value can get you buyers ready to buy or sellers ready to sell. Sending something out to special clients can build your emails lists. Over time if you get one a month all of a sudden you have 12 people in your database to build a relationship with. It is all about building a relationship. We have a special time where we can add value.

Sellers need a place to move and you can find them a home to buy.

*Sample Text For Letter

Dear Ruth,

I am currently working with a family who wants to buy a home in your neighborhood. George and Sally, the buyers, have been unable to find a home that is available.
Your neighborhood and home have many of the features they find desirable. If you have any interest in selling your home, I would be happy to arrange a one-time showing of your home to them.

Please contact me at 555-555-1212 to discuss.

Remember the message is most important. You want the consumer to feel comfortable in the market or they will not want to sell their home, even if now is the best time to do so.

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Circle Prospecting Is A Proven Process That Can Grow Your Database By Finding Find New Customers.

Build Relationships With The People In A Neighborhood By Sharing Neighborhood Activity.

Circle Prospecting Comfortably Starts Conversations That Lead To Relationships. Relationships Will Ultimately Lead To Transactions.

Circle prospecting could help in these scenarios:
Your buyer lost a multiple-offer situation, which creates an opportunity to see if any other homeowners nearby would consider selling because you have a buyer interested in buying in their neighborhood.

Marketing a coming-soon listing to the nearby neighbors by providing them the opportunity to choose their next neighbor.

Just-sold listings where you can share the details of how the most recent sale in their neighborhood may have affected their home’s value.

Prepare for the calls you’ll make by gathering data about the neighborhood. Always know and have the following information in front of you for reference while making calls. 

The houses in the neighborhood that have sold in the past six months

The price-per-square-foot information of the homes that have sold

Days-on-market details

General details (number of bedrooms and bathrooms) about each house

Other houses that are currently for sale in the neighborhood

Homes currently under contract or in escrow in the neighborhood

Comparison of the neighborhood’s price-per-square-foot.

Days on market versus the overall market.

This historical data helps share details about what’s happening in the neighborhood and how that impacts their own homes.

Building your database is critical for growing your business.

You will be gathering homeowners’ contact information through your circle prospecting efforts.

Systematic communication to your database is a foundational strategy for business growth.

Put a plan together to add value in a way that generates business not only for you now but also into the future.

Circle prospecting is one of the best ways to pack your pipeline without dealing with angry homeowners. Whether you’re prospecting a hot neighborhood, running an email campaign, or marketing a property you just listed, there are a lot of different strategies to circle prospect for listings.

3 circle-prospecting strategies that'll get you more listings.

If your buyers lost out in a multiple-offer situation or you are looking for more listings, these tactics can tackle those problems while helping you build your database and positioning you as a go-to local expert.

Ruthie Rocks And Marketing Max are joined by Jeff Gitlin to find out how to rank on Google. There are a lot of steps and work that go into this than simple SEO.

Update your business info for better visibility You may find that your business doesn’t show up for relevant searches in your area. To maximize how often users find your business in local search results, ensure that your business information in Google My Business is accurate, complete, and engaging. 

Ruthie Rocks and Jimmy discuss the exciting analysis that Vegas is BACK! But what does that mean for the real estate market here in Vegas? Find out the future analysis of what is forecasted to come in the Las Vegas real estate market.