Ryan Serhant has built a real estate empire by doing things differently. As the CEO of SERHANT.—a brokerage, media company, and tech platform all rolled into one—he’s redefining what it means to sell in the modern market. In this dynamic conversation, Farnoosh and Ryan talk about launching a company during the pandemic, building a brand that scales, and why “always in, all ways” isn’t just a motto—it’s a mindset. Ryan shares how he hires, the surprising way he tests for emotional intelligence, and why listening is his ultimate growth strategy. They also dive into AI’s growing role in real estate, what’s really behind the affordability crisis, and how innovation—not litigation—is Ryan’s favorite way to win.

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