In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show.

They get into where brand strategy ends and UX begins (and whether that line even makes sense), what happens when brand and product teams are pulling in different directions, and why beautiful brands so often feel terrible to actually use.