This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an experience feel real.

And fittingly, that's the thread running through this week's conversation: what's real, what's manufactured, and can consumers still tell the difference?

We get into the Nantucket store that declared war on influencers, Nara Smith rejecting the "trad wife" label that helped define her online world, ChatGPT introducing advertising after positioning itself as an alternative to ad-driven search, and the Buffalo Bills risking one of the most authentic fan cultures in professional sports by trying to regulate it.

On the episode:

● Why a Nantucket store put up a "No Influencers" sign, and what the backlash says about where influencer culture is heading.

● How Paige Lorenze and Dairy Boy turned Nantucket into a physical extension of an online brand world.

● Why Nara Smith saying "I'm not a trad wife" created such a reaction, and why sometimes the audience decides what your brand represents.

● Why ChatGPT introducing ads could change one of the fundamental reasons people trusted the platform in the first place.

● How the Buffalo Bills risked killing the magic of one of the NFL's greatest fan traditions by trying to regulate and monetize it.

● Why community can't simply be purchased, and why brands need to know when to amplify what people create rather than control it.

● What spending time at Pacifico reminded us about experience, community and why the things that feel the most valuable are often the hardest to manufacture.

We also share why Costa Rica, and Pacifico specifically, has become such an interesting destination for entrepreneurs looking for a different pace of life, from its proximity to a Blue Zone and medical tourism to the kind of community that makes slowing down feel like an advantage rather than a sacrifice.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei 

📔 My Social Media Planners

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💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO 

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore 

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_ 

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🎨 Follow The Art of the Brand

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✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation about AI influencers, ChatGPT, Reddit and celebrity brands kept coming back to the same question: in a world obsessed with shortcuts, what actually makes a brand real?

We break down why Meghan Markle's lifestyle brand struggled to translate celebrity into credibility, how ChatGPT suddenly changed its relationship with Reddit, and why brands trying to game AI search may be solving the wrong problem entirely. We also look at Google's new AI agents calling businesses on your behalf, the rise of virtual influencers with millions of followers, and why the more automated the internet becomes, the more valuable genuinely human creativity may become.

On the episode:

● Why Meghan Markle's move back toward the Royal Family exposes a bigger lesson about celebrity brands, authenticity and trying to manufacture credibility.

● Why ChatGPT's Reddit citations suddenly dropped, and what brands investing in Reddit and AI search need to understand.

● How an $11 fake deodorant brand outranked real companies in AI search without fake reviews, Reddit manipulation or an existing audience.

● Why Google's AI can now call businesses on your behalf, compare their answers and recommend where you should spend your money.

● Why Justin Bieber wants to build a phone, and whether there's actually room for someone to challenge Apple.

● How AI influencers are attracting millions of followers and brand deals despite the people behind them not being real.

● Why virtual influencers could become incredibly valuable to retailers, and what that means for the creator economy.

● What J.K. Rowling and great advertising copy teach us about the one thing AI still struggles to manufacture: original thought.

● Why the smartest way to use AI isn't to outsource your thinking, but to accelerate the work after you've done the thinking yourself.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei 

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉 https://store.camille-moore.com/

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO 

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore 

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_ 

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million, Instagram changed its identity and pissed off the internet, and the WNBA has more attention than ever while struggling to control what that attention is actually doing to the brand.

The common thread is simple: attention has become one of the most valuable assets in business, but attention alone isn't enough. The companies winning are the ones that know how to turn it into trust, community, distribution and ultimately enterprise value.

On the episode:

● How Alex Cooper turned Call Her Daddy into a $500 million media company, and why creator-led media is challenging the traditional agency model.

● Why shutting down Unwell Hydration may actually be one of the smartest decisions Alex Cooper has made.

● What BÉIS's $210 million sale to Samsonite tells us about celebrity brands, acquisition multiples and knowing when to exit.

● Why Instagram changed its identity after ten years, and when a brand refresh is actually worth the money.

● Why Reddit may be the most valuable consumer research tool brands have right now, and why trying to manipulate it could backfire.

● Whether AI is quietly flattening creativity by making it too easy to skip the difficult thinking that produces great ideas.

● What Martha Stewart's criticism of Meghan Markle reveals about the difference between borrowing attention and earning authority.

● How the WNBA gained enormous attention but lost control of the conversation, and why attention that doesn't reinforce the brand can become a liability.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉⁠ https://thirdeyeinsights.ca/hire-tei⁠ 

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉⁠ https://store.camille-moore.com/⁠

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉⁠ https://camille-moore.com/masterclass/⁠

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉⁠ http://bit.ly/4krhxgO⁠ 

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉⁠ https://substack.com/@camilleemoore⁠ 

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_ 

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more efficient everything becomes, the more valuable distinctly human qualities like taste, imperfection, judgment and real connection become.

We recorded this one from Austin after two weeks on the road, and it turned into a bigger conversation about where branding is heading in an AI-first world. From executives outsourcing their thinking to Disney handing its content vault to TikTok creators, Jimothy the raccoon becoming an unlikely internet phenomenon, and Cracker Barrel learning the cost of forgetting what customers actually loved, the same lesson kept showing up: technology can scale almost anything, but it can't manufacture genuine human connection.

On the episode:

•Why "AI wishing" could be one of the biggest mistakes executives make as they adopt AI.

•What it means now that bots are reportedly generating more internet traffic than humans.

•Why search is moving from keywords to context—and what brands need to change for AI discovery.

•Why Disney and HBO are betting on clipping their existing content instead of simply creating more.

•What Jimothy the raccoon teaches brands about imperfection, weirdness and why people actually care.

•Why Cracker Barrel's failed rebrand is a warning about changing what your customers already love.

•How Bethenny Frankel is using world-building to turn an audience into something much bigger.

•Why being present, putting down your phone and thinking for yourself may become the ultimate advantage in an AI-first world.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei 

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉 https://store.camille-moore.com/

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO 

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore 

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_ 

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a motorcycle accident left him in constant pain. He never ran a real ad campaign, and somehow the same device ended up on NFL sidelines, in Emirates first class, and on your mom's nightstand. This one is a masterclass in earning trust instead of buying it.

On the episode:

● How a motorcycle accident led Jason to invent the Theragun with a $250 jigsaw from the hardware store.

● Why a $400K agency couldn't come up with the name Therabody, but one late night in a conference room did.

● How Jason got pro athletes using Theragun before the brand ever ran an ad.

● Why Therabody refused to call its face products "beauty," and what it called them instead.

● Why Jason builds products so durable that customers never need to buy a second one.

Hire My Agency

Work with my team at Third Eye Insights.

If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts 👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈". You are authorized to share the video link and channel and embed this video on your website or others as long as a link back to my YouTube Channel is provided.

Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover what separates companies that create lasting momentum from those that waste it. From Zara's viral "death pants" and Bayes' brilliant product relaunch to Charlotte Tilbury's battle against dupes, Louis Vuitton's lawsuit in China, Kim Kardashian's latest campaign, and the creator economy reshaping business, every story points to the same lesson: great brands don't panic, they know how to own the moment.We explore why controversy can become an advantage, why authenticity is replacing manufactured marketing, how companies should respond to criticism, and what founders can learn about building brands people genuinely want to talk about.Because in today's economy, attention is easy to buy.Trust, culture, and relevance are not.If you're building a business, creating content, or trying to understand why some brands dominate the conversation while others quietly disappear, this episode is packed with practical lessons on modern branding, marketing, and founder-led growth.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters0:00 Intro & What’s Ahead 5:39 Zara’s Viral “Death Pants” 13:31 Béis Turns Criticism Into a Relaunch 21:15 Charlotte Tilbury vs. Dupe Culture 28:48 Is an Influencer Degree Worth It? 33:05 Gap Turns Employees Into Creators 38:32 Louis Vuitton Wins the Case—but Loses China? 47:04 Kim Kardashian’s Branding Masterclass 57:29 Gymshark and “Ghost Advertising” 1:07:20 The $25K Watch You Can’t Buy Until 2028 1:13:00 What Actually Counts as World-Building?

The best brands don't just sell products; they understand people.

In this episode, we unpack what separates brands that become part of culture from those that disappear into the noise. From Taylor Swift's wedding and Phoebe Gates' startup controversy to Norway's remarkable World Cup campaign and Hollywood's latest blockbuster failures, every story points to the same lesson: great branding starts with understanding human psychology.

We explore why storytelling consistently outperforms marketing, how positioning can create enormous value before a customer ever buys, and why attention alone is no longer enough to build a lasting brand. We also break down what founders can learn from celebrity endorsements, creator-led businesses, sports marketing, and the growing role of authenticity in a world driven by algorithms.

This conversation is ultimately about the decisions that shape perception. Because the brands that win aren't always the ones with the biggest budgets, they're the ones that understand how people think, what people remember, and why people choose to care.

Whether you're building a company, a personal brand, or simply trying to better understand modern marketing, this episode is a masterclass in why psychology will always outperform tactics.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉⁠ https://thirdeyeinsights.ca/hire-tei⁠ 

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉⁠ https://store.camille-moore.com/⁠

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉⁠ https://camille-moore.com/masterclass/⁠

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉⁠ http://bit.ly/4krhxgO⁠ 

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉⁠ https://substack.com/@camilleemoore⁠ 

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_ 

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Most brands think they need more money to grow.Hot Girl Pickles proved they needed a better story.In this episode, we sit down with the founders behind one of the fastest-growing emerging CPG brands to unpack how they turned a simple product into a cultural brand by documenting the journey instead of hiding it.We talk about why building in public creates stronger communities than traditional marketing, how showing the messy parts of entrepreneurship became their greatest competitive advantage, and why consistency, not production quality, is what actually builds an audience online.The conversation also explores what happens after something goes viral. We discuss scaling from direct-to-consumer into retail, turning customers into collaborators, creating a brand people want to identify with, and why culture, not follower count, is becoming the real measure of influence.Whether you're building a product, a personal brand, or a business from scratch, this episode is a masterclass in modern brand building and why the companies winning today are the ones willing to let people in before they've figured everything out. 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketing, what the Figma and Anthropic debate means for creators, and why the brands that stand out aren’t chasing every trend. If you’re building a brand in the AI era, this conversation is for you.

🏢 Hire My Agency

Serious brand? Serious goals?

Work with my team at Third Eye Insights.

If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉 https://store.camille-moore.com/

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand Instagram:

@theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided

.Podcast chapters

00:00 Teaser

01:16 Why Most People Never Reach Their Potential

03:26 The Turkey Trip That Went Completely Wrong

13:09 The Psychology of Better Customer Experiences

17:16 Why Reactive Marketing Is Losing Its Edge

33:39 The AI Gold Rush & Protecting Your IP

44:04 Why AI Stories Still Feel Empty

53:12 Will Ferrell, Skims & Why Followers Don't Matter

01:00:12 Does Every Movie Need a Fashion Show?

01:03:49 Kevin Spacey, Storytelling & The Future of Hollywood

How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company, partnering with Kylie Jenner, navigating an exit, and applying those experiences to a new venture. A must-watch for founders, marketers, and anyone passionate about brand strategy🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Teaser01:16 Building a Brand With Just $16504:29 How Instagram & Influencers Changed Everything09:58 Finding the Gap in the Eyewear Market14:20 How One Launch Made $7 Million in 12 Minutes18:13 Scaling Mistakes & Lessons Learned30:33 Selling the Company & Starting Over36:10 Building Otra From Scratch46:55 The Marketing Strategy That Still Works Today53:27 Life Lessons From Building Two Global Brands