The Art of the Brand

AI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they buy.In this Advertising Week conversation, Camille sits down with Leslie Hall, founder of Iced Media and one of the first badged TikTok Shop partners in the U.S. They break down how brands can win across TikTok Shop, Amazon, Reddit, paid media, and AI search.In this episode, they explain:■ The new buyer journey: TikTok creates demand, Amazon builds trust, ChatGPT answers questions, and Reddit validates the purchase.■ Vibes to validation: Creator content sparks interest, but reviews, testimonials, and community proof close the sale.■ AI shopping readiness: Learn how brands show up in ChatGPT, Google AI, and Reddit-powered recommendations.■ Reddit for brands: Why Reddit ads, authentic brand profiles, and AMAs help brands earn trust and visibility.■ TikTok to Amazon: How multi-channel fulfillment helps brands turn viral moments into sales.■ Beyond last-click attribution: Why top-of-funnel storytelling and world-building drive long-term growth.About Leslie HallLeslie Hall is the founder of Iced Media, a beauty-focused agency specializing in performance media, TikTok Shop, social commerce, Reddit, and AI shopping preparation. #TheArtOfTheBrand #TikTokShop #SocialCommerce #RedditMarketing▶️ Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided

This week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them.They revisit the backlash to their Shane Gillis discussion and make the case for disagreement without outrage. Then they examine Louis Vuitton’s dispute with Molly Tea in China and discuss why cultural context can matter as much as being legally right.The conversation also covers the 2026 Victoria’s Secret Fashion Show, including whether it built on the brand’s legacy or leaned too heavily on nostalgia and celebrity reach. Camille and Phillip critique an Apple HomePod ad for losing sight of the product, and debate Kelly Clarkson’s public complaint about her experience at a Brooklyn store.Along the way, they return to the four pillars of a strong brand: product, story, experience, and consistency. #TheArtOfTheBrand #BrandStrategy #Marketing #Business** Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore

On this episode of Art of the Brand, Camille and Phillip debate what happens when brands jump into internet controversies—and whether a personal brand can thrive when the business behind it is struggling. They also unpack Netflix’s World Cup deal, Chipotle’s fashion-inspired campaign and TikTok’s changing role. Expect sharp takes, friendly disagreements, and plenty of branding lessons.

This episode is supported by Bare Protein, the cleanest beef isolate protein powder on the market. Use code ARTOFTHEBRAND at checkout for a discount: www.bare-protein.com.

New episodes every week. Follow the show so you don't miss one.

Camille Moore and Phillip Millar break down what makes marketing resonate—from the Sydney Sweeney campaign and Starbucks’ turnaround to AI, Chanel, and Telfar. They discuss why brands need to listen to customers, move quickly, and use AI without losing the human connection.

In this episode:

1. we break down the campaigns and brand moves shaping marketing right now.
2. we explore how AI is changing marketing—and where human creativity still matters.
3. we discuss why brands need to listen to customers, challenge assumptions, and move faster.
4. we unpack the strategies behind Starbucks, Chanel, Telfar, and Victoria’s Secret Pink.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split.

This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders can learn from them.

We cover Nike's slide in China while Alo opens a pop-up in Shanghai. We look at what a Quebec duo in alien costumes teaches about standing out, whether Madonna's VMA performance was brand strategy or brand damage, and why Scarlett Johansson's skincare line, The Outside, shut down. We also dig into what's really behind Crystal Head Vodka's troubles and how Gap is turning into a media company.

Plus smart campaigns from Visit Sweden, Jeep, Calvin Klein x Jungkook, and Skims, and a Brand Court verdict on Laughing Cow and Twisted Tea.

We say what other people are scared to say, so your business can thrive and you can understand marketing better.

This episode is supported by Bare Protein, the cleanest beef isolate protein powder on the market. Use code ARTOFTHEBRAND at checkout for a discount: www.bare-protein.com.

New episodes every week. Follow the show so you don't miss one.

Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly managed retail experiences.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei 

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉 https://store.camille-moore.com/

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO 

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore 

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_ 

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar dive into PETA’s Fashion Week fallout, the Lola Blankets “luxury” debate, Reformation’s Olivia Jade gamble, and the Bobbi Brown vs. Molly Sims campaign controversy. They unpack how MrBeast, Hilary Duff, Angel Reese, and Kylian Mbappé are reshaping what it means to be a brand ambassador, why KFC is betting big on pickle-core, how Sharpie quietly hijacked the NFL rookie moment, and what the Hyrox “poo incident” reveals about crisis PR when peak performance gets messy. Real messy.Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand

This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to retail halo effects, Bloom’s playbook shows what happens when you stop treating creators like a tactic and start treating them like the core of the business.
In this episode, we explore:
■ The Creator‑First Flip: How Bloom stopped asking “How do we make TikTok Shop work for our brand?” and started asking “How do we make it work for our creators?” — and why that mindset change unlocked exponential growth.
■ From 50 Videos to 1,800 a Day: The systems behind scaling from mid–six figures to seven‑figure TikTok Shop months, including Discord communities, twice‑weekly creator calls, and radical creative freedom.
■ Building a 30,000‑Creator Army: The internal team structure, no‑agency philosophy, and GMV Max strategy that let Bloom empower all tiers of creators, from new affiliates to seven‑figure sellers, while keeping “creator‑first” in the brand’s DNA.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei 

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉 https://store.camille-moore.com/

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO 

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore 

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_ 

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and influence. From celebrity business moves to luxury’s identity crisis, from tech giants reinventing themselves to the rise of creator‑driven culture, brand strategist Camille Moore and business strategist Phillip Millar break down how we buy, behave, and belong.

It’s the Art of the Brand!

In this episode, we explore:

■ The Influence Collision: Wimbledon’s crackdown on influencers and what happens when digital culture collides with tradition.

■ The Apple Power Shift: How the “Surprise and Shine” keynote doubled as a CEO audition — and what the $1,999 foldable iPhone Duo signals for Apple’s future.

■ The GQ Identity Crisis: How a failed livestream exposed shrinking demand and what happens when a legacy brand forgets its audience.

■ The Betting Boom: How celebrities, athletes, and nostalgia plays like the Entourage reunion are reshaping online gambling culture.

■ The Siren Effect: Sydney Sweeney’s viral Novig ad, the backlash, and the tension between empowerment, sex appeal, and brand authenticity.

■ The Calm Economy: Kendall Jenner’s move into functional beverages — and whether “calm in a can” is the next big trend or another celebrity misfire.

■ Haute Wellness: Dior’s luxury wellness push and what it reveals about lifestyle branding, Gen Z spending, and modern aspiration.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉 https://store.camille-moore.com/

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/masterclass/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Some of the world’s most recognizable brands are starting to look a little less distinctive.

Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is selling a $500 toothbrush. The US Open opened the door to creators and discovered that attention comes with less control than it used to. Huda Beauty is trying to move past controversy, while Vogue faces a very different challenge: what happens when the person who made the brand what it is eventually steps away?

This week, we’re looking at what happens when the thing that made a brand distinctive starts to disappear.

On the episode:

● Nike: Has Nike moved too far away from the athlete and aspiration that made it iconic? We look at its loss of valuable shelf space, the rise of On and Hoka, and what happens when a brand tries to appeal to everyone.

● PepsiCo: PepsiCo ended a 25-year relationship with Omnicom without a pitch. What does that tell us about the changing advertising industry, and why are long-standing relationships no longer enough to protect a business?

● The US Open: The tournament embraced the creator economy, but inviting creators into your world also means giving up some control over how your brand gets interpreted.

● Dyson: Is the $500 Camera Jet toothbrush a meaningful piece of innovation, or a sign that Dyson is starting to confuse more technology with more value?

● Lindsay Clancy: What does the trial tell us about social media, storytelling and the way emotion can shape public opinion before the full story is understood?

● Huda Beauty: Huda Beauty has survived a controversy that could have seriously damaged a smaller founder-led brand. Can its Cardi B campaign shift the conversation back to beauty?

● Vogue: Anna Wintour has become inseparable from Vogue’s identity. So what happens when the person who made a brand culturally irreplaceable is no longer running it?

Different stories, but the same underlying question: what makes a brand worth choosing, remembering and coming back to?"

Because the internet rewards the fastest reaction. Great brands still need the judgment to know when not to react.

Hire My Agency

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire...

📔 My Social Media Planners

The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form

👉 https://store.camille-moore.com/

💻 Social Media Masterclass

My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/master...

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand