Luxury brands are leaning into “authenticity” tech—but the real play is control. In this episode, Camille and Phillip break down LVMH’s blockchain push and what it could mean for resale, verification, and customer blacklisting.

They also unpack why Camp Snap cameras are taking over sets, how brands like Medicube engineered celebrity seeding into an affiliate reaction machine, and why Ikea fumbled a once-in-a-year viral moment. The episode closes with Kim Kardashian’s Walmart energy drink strategy, the rise of social-first conglomerates like The Grede’s, and why brands are turning TV moments into product engines.

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