In this episode of the Midweek Takeaway, we’re joined by Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty Intelligence Group (AIM: PR1), to discuss their latest €100,000 contract win with a major European sports rights holder. Rory explains how Halfspace’s Compass ID technology is being used to collect GDPR-compliant audience data across digital platforms, helping the client better understand and monetise their fanbase. We explore how this deal reflects growing demand for data-led marketing in sport and what it means for Halfspace’s future growth.

This podcast may contain paid promotions, including but not limited to sponsorships, endorsements, or affiliate partnerships. The information, investment views, and recommendations provided are for general informational purposes only and should not be construed as a solicitation to buy or sell any financial products related to the companies discussed. Any opinions or comments are made to the best of the knowledge and belief of the commentators; however, no responsibility is accepted for actions based on such opinions or comments. The commentators may or may not hold investments in the companies under discussion. Listeners are encouraged to perform their own research and consult with a licensed professional before making any financial decisions based on the content of this podcast.