The Beatles are one of the most influential bands in the history of popular music. When they arrived in North America in the early 1960s, they forever changed the musical landscape. Countless musicians in both Canada and the United States speak of the arrival of the Beatles as if it was their own personal musical awakening and there are untold numbers of modern day rock stars who publicly state that their entrance into music was because of the ‘Fab 4’. The ‘arrival’ of the Beatles in North America is often attributed to their famous appearance on The Ed Sullivan Show in February of 1964. What many don’t know is that the Beatles had already established a presence on the continent before this, but in Canada.  

To help us dive into this incredible subject we have brought on legendary broadcaster and radio personality Terry O’Reilly. Terry has had a long career in radio and broadcasting including CBC shows such as The Age of Persuasion and O’Reilly on Advertising. He has published several books on marketing and Canadian society and his most recent book titled My Best Mistake: Epic Fails and Silver Linings won the National Business Book Award in 2022. Terry is also the creator and host of the podcast Under the Influence which has just launched a new series called The Beatlology Interviews exploring the deep influence the Beatles have had on the North American musical landscape. 

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