In this episode of Beers with Contractors, Will discusses the top five objections that home service contractors often face and introduces the CRIS method (Clarify, Rephrase, Isolate, Satisfy) for effectively closing sales. Will emphasizes the importance of understanding homeowners' concerns and treating them with dignity. He provides detailed role-playing examples for handling objections related to getting multiple bids, involving absent decision makers, product solutions, financing, and value considerations. The episode also highlights the significance of creating a low-pressure, conversational sales environment and the benefits of using financing options.

00:00 Trailer

02:45 The Five Major Objections

04:43 Understanding and Handling Objections

08:07 The CRIS Sales Closing Process

09:45 Handling the 'Other Bids' Objection

20:49 Addressing the 'Talk to Spouse' Objection

29:46 Solution Objections and Their Importance

33:48 Addressing Value Objections

33:59 Importance of Financing Options

34:39 Understanding Customer Needs for Financing

35:38 Simplifying the Financing Process

38:32 Role-Playing Financing Scenarios

41:17 Handling Value Objections

41:45 Breaking Down Value Metrics

50:38 Emotional Reasons for Buying

Will Blake’s email: [email protected]

Episode 21 with Jesse Davis - The Financing Technique that can 2x a Contractor's Revenue

https://youtu.be/Q09alt_0SAE?si=3hSXTTsaeUIWwe8N

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