In this engaging episode of Beers with Contractors, hosts Will and Terry are joined by Michael Stiers, President of Greenbaum Stiers, to discuss essential digital marketing strategies for contractors. They delve into key topics like the impact of recent privacy law changes, the importance of first-party data tracking, and the pitfalls of DIY digital marketing. Mike shares his background and journey in the contractor marketing space, offers crucial advice on setting up call tracking with CallRail, and discusses the significance of rich snippets and FAQs in AI-driven search engine results. The episode also touches on the deceptive practices of certain lead aggregators and concludes with a rapid-fire acronym quiz. An insightful session for contractors looking to enhance their marketing game.

00:00 Introduction

02:18 Weather and Travel Updates

04:31 Guest's Background and Career Journey

07:50 Marketing Strategies and Success Stories

09:43 Common Marketing Mistakes and Solutions

14:04 Importance of Data Tracking and CallRail

21:57 First Party Data and Privacy Laws

31:28 Google's Congressional Testimony and Cookie Policies

32:18 Geo-Fencing and Retargeting Challenges

32:45 Apple's Data Ownership and Compliance Issues

35:14 Deceptive Practices in Online Advertising

38:33 Effective Marketing Strategies for Contractors

40:51 The Role of Social Media in Contractor Marketing

44:57 Google Reviews Disappearance Mystery

47:42 AI in Home Service Marketing

52:08 Ethical Marketing Practices and Client Relationships

55:09 Rapid Fire Acronym Challenge

57:13 Conclusion

Contact Michael Stiers at:

Website: https://www.greenbaumstiers.com/

LinkedIn: http://linkedin.com/in/michaelstiers

Youtube: https://www.youtube.com/@greenbaumstiersstrategicma8933

Facebook: https://www.facebook.com/greenbaumstiers

Instagram: https://www.instagram.com/greenbaumstiers/?hl=en

More about Greenbaum Stiers Strategic Marketing Group:

End User Privacy Laws & Lead Generation

The Eleventh Circuit recently vacated the FCC’s one-to-one consent rule, effectively buying lead aggregators more time.

Citation: Eleventh Circuit Vacates FCC One-To-One Consent Rule

https://www.technologylawdispatch.com/2025/01/uncategorized/eleventh-circuit-vacates-fcc-one-to-one-consent-rule/

We don’t rely on spammy third-party lead gen. Our agency focuses on a diversified, relationship-based marketing mix that covers traditional media, digital campaigns, email outreach, SEO, direct mail, and in-person strategies. If any new regulations come out, it should help level the playing field in favor of more genuine approaches. We can give a quick update on this legal twist, but there’s no need for a deep dive since it’s on hold right now.

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction