In our latest “Appraisers on Purpose” podcast episode, seasoned appraiser Jeff Hogan dispels a growing myth: technology is replacing appraisers.

Instead, he argues, technology isn’t here to replace appraisers—it’s here to empower them.

For Jeff, modern tools like automation and data analysis are not threats, but allies.

They streamline workflows and enhance the accuracy of appraisals, effectively crafting data-driven estimates that meet today’s demanding market standards.

Beyond tech, Jeff champions specialization.

Instead of sticking to traditional lending work, he urges appraisers to explore unique sectors—like rural properties or litigation support.

For Jeff, this isn’t just a tactic; it’s a path to thriving in a competitive market, by becoming an authority in a specific domain.

Tune in to this episode of “Appraisers on Purpose” to hear Jeff Hogan’s insightful perspective on adapting and excelling in the evolving appraisal landscape.