In this episode of The Lab, Sam Wilson from THFC Flags shares how a grassroots fan movement helped transform the atmosphere at Tottenham Hotspur Stadium. From AJ Tracey-funded TIFOs to unforgettable European nights like Frankfurt and Bodo/Glimt, we explore the logistics, club collaboration, and impact on players. Sam also talks about working with Return of the Shelf and Spurs Song Sheet, the challenges of sustainability, and the ambition to unify the South Stand. If you've ever wondered how fan displays come together and why they matter, this episode lifts the lid on the passion behind the flags.

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