"These are two industries (gaming & advertising), let's face it, that are dependent upon changing your behavior; they have to specialize in mind-control..."
~Nir Eyal

Nir Eyal seems to be wired for creativity and, as he describes it, lives at the intersection of psychology and technology.

Nir has a storied and successful background in technology startups (as a founding entrepreneur) and has emerged from both the gaming and advertising space with a keen interest in the various ideas (and ingredients) that help to make products/apps successful— to make them stick and become habit forming.

As Nir put it, "Let's face it, these are two industries (advertising and gaming) that are dependent upon changing our behaviors."

By having a "front-row seat" within each of these industries, Nir continued to search and understand just what components helped to formulate habit-forming products and services. So, when he couldn't find that answer/book, he decided it was time to write it. Hence, his bestseller, Hooked, was born. (Its subtitle: "How to Build Habit-Forming Products.)

In typical "Habits 2 Goals" style, the interview covers everything from dealing with difficult days to defining success. We explore what habits are essential to the guest's success, advice the guest would give his/her 20-something self, favorite books, quotes and more.

The interview even covers many of the great ideas and inspirations behind Nir's latest effort, titled "Indistractable."

Enjoy the show!

Nir's fantastic book: Hooked: How to Build Habit-Forming Products

NOW LIVE (April 10-12th in San Francisco)
HabitSummit.com

Nir's Website: https://www.nirandfar.com

A couple of Nir's Favorite Books:

The Power of Habit

Addiction by Design

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