In this episode, hosts Ted Stank and Tom Goldsby welcome Wally Shaw, CEO of Red Stag Fulfillment, to explore how a purpose-built 3PL is carving out a competitive edge by focusing on what others avoid.

Shaw shares how Red Stag built its model around big, bulky products—an overlooked segment of the fulfillment market—and why that specialization enables stronger service performance, tighter quality control, and meaningful differentiation. He also discusses the company’s distinctive approach to service guarantees, including zero tolerance for shrinkage and financial accountability when service levels are missed.

The conversation spans how leading 3PLs are navigating today’s most pressing challenges: AI adoption and automation readiness, geopolitical uncertainty, tariffs, and shifting global sourcing patterns. Shaw also offers perspective on why customer selectivity and long-term decision making  can lead to better outcomes for both providers and brands.

The episode was recorded virtually on June 9, 2026.

Related links:

• Complete the Annual 3PL Study survey for 2027
• Register for virtual SCM Academies in Leadership, Finance, Procurement, and Technology
• Save the date for the Fall Supply Chain Forum, Nov. 10–12 
• Download free white papers from UT experts 
• Become a GSCI partner to learn, network, and recruit with the top supply chain education institution in North America  
• Join the Advanced Supply Chain Collaborative to explore advanced concepts in SCM with top industry experts and scholars   
• Fill out Tom Goldsby’s survey on warehouse automation
• Follow GSCI on LinkedIn   
• Subscribe to GSCI’s monthly newsletter    
• Read the latest news and insights from GSCI 

Text the Tennessee on Supply Chain Management team!