Professor Rosie McEachan is leading one of the most exciting research projects in Britain - the Born In Bradford study.

It's one of the largest research studies in the world, tracking the lives of over 30,000 Bradfordians to discover what factors most influence health and well-being.  In particular, they are focussing on how genetic, nutritional, environmental, behavioural and social factors impact health and development during childhood and, subsequently, adult life.

Thanks to the study, Bradford has already seen the creation of Clean Air Zones, areas with limited traffic, and investment in green spaces.

Professor McEachan is the Director of the Born in Bradford Research programme. She is an experienced behavioural scientist with particular expertise in developing and evaluating complex interventions.

Season 5 of the We Society Podcast from the Academy of Social Sciences tackles the big questions through a social science lens. Throughout this series, you'll be hearing some of the best ideas to shape the way we live.

Hosted by journalist and Academy President Will Hutton, we interview some of Britain’s top social scientists and public figures from across the globe to explore their evidence-led solutions to society’s most pressing problems.

Don't want to miss an episode? Follow the We Society on your favourite podcast platform and you can email us on [email protected] and tell us who we should be speaking to or follow us on X https://twitter.com/AcadSocSciences

Find out more about the Academy of Social Sciences here: https://AcSS.org.uk