Joe Rogan is one of the world’s wealthiest influencers – and we’re told AG1 is one of his best clients, paying him about $10 million a year to promote its popular green powder. Scientist Dr Andrew Huberman gets about $2 million. Gwyneth Paltrow, Formula 1’s Sir Lewis Hamilton, Olympic champion Allyson Felix … the list goes on.

AG1 is the OG of influencer marketing; it spends more on audio than just about any other company in the world. But are the company and its well-paid ambassadors being upfront? Some customers say they’ve been persuaded to drink a supplement that they now believe has impacted their health. The Food and Drug Administration has had 118 reports of harm from AG1 users and their doctors, this year alone. 

Each episode is available first to subscribers to DELVE+. To listen early and ad-free to this show, to our bonus episodes, and to award-winning podcast The Boy in the Water and Melanie Reid’s latest investigation, Fractured, sign up to DELVE+.

Sign up to DELVE+ to get early access to new episodes and listen to all four seasons of our award-winning The Boy in the Water podcast, both seasons of Fractured, the explosive Powder Keg and Satanic Panic: Peter Ellis, the Creche Case & Me, all ad-free. Presented by investigations editor Melanie Reid. Discover more at Newsroom.co.nz and search for Melanie Reid Investigates on Facebook and Instagram.

Hosted on Acast. See acast.com/privacy for more information.