Joe Rogan is one of the world’s wealthiest influencers – and we’re told AG1 is one of his best clients, paying him about $10 million a year to promote its popular green powder. Scientist Dr Andrew Huberman gets about $2 million. Gwyneth Paltrow, Formula 1’s Sir Lewis Hamilton, Olympic champion Allyson Felix … the list goes on. AG1 is the OG of influencer marketing; it spends more on audio than just about any other company in the world. But are the company and its well-paid ambassadors being upfront? Some customers say they’ve been persuaded to drink a supplement that they now believe has impacted their health. The Food and Drug Administration has had 118 reports of harm from AG1 users and their doctors, this year alone.  Each episode is available first to subscribers to DELVE+. To listen early and ad-free to this show, to our bonus episodes, and to award-winning podcast The Boy in the Water and Melanie Reid’s latest investigation, Fractured, sign up to DELVE+.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Joe Rogan is one of the world’s wealthiest influencers – and we’re told AG1 is one of his best clients, paying him about $10 million a year to promote its popular green powder. Scientist Dr Andrew Huberman gets about $2 million. Gwyneth Paltrow, Formula 1’s Sir Lewis Hamilton, Olympic champion Allyson Felix … the list goes on. AG1 is the OG of influencer marketing; it spends more on audio than just about any other company in the world. But are the company and its well-paid ambassadors being upfront? Some customers say they’ve been persuaded to drink a supplement that they now believe has impacted their health. The Food and Drug Administration has had 118 reports of harm from AG1 users and their doctors, this year alone. Each episode is available first to subscribers to DELVE+. To listen early and ad-free to this show, to our bonus episodes, and to award-winning podcast The Boy in the Water and Melanie Reid’s latest investigation, Fractured, sign up to DELVE+. Hosted on Acast. See acast.com/privacy for more information.

Joe Rogan is one of the world’s wealthiest influencers – and we’re told AG1 is one of his best clients, paying him about $10 million a year to promote its popular green powder. Scientist Dr Andrew Huberman gets about $2 million. Gwyneth Paltrow, Formula 1’s Sir Lewis Hamilton, Olympic champion Allyson Felix … the list goes on.&nbsp;AG1 is the OG of influencer marketing; it spends more on audio than just about any other company in the world. But are the company and its well-paid ambassadors being upfront? Some customers say they’ve been persuaded to drink a supplement that they now believe has impacted their health. The Food and Drug Administration has had 118 reports of harm from AG1 users and their doctors, this year alone.&nbsp; Each episode is available first to subscribers to DELVE+. To listen early and ad-free to this show, to our bonus episodes, and to award-winning podcast The Boy in the Water and Melanie Reid’s latest investigation, Fractured, sign up to DELVE+. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

S5 | Powder Keg | Ep 6: Marketing Mania

**Subscribe to hear every season ad-free.** SERIES 8 - THE BOY IN THE WATER SEASON 4: Melanie Reid takes listeners right inside the Invercargill courthouse for every moment as the Coroner delivers his long-awaited findings into the mysterious death of Gore three-year-old Lachie Jones. SERIES 4+7 - FRACTURED SEASONS 1+2: A baby taken, a mother jailed, a couple forced apart and facing deportation without their daughter.&nbsp;Crushed by the weight of multiple government departments working in lockstep, what happens when the dream of a new country becomes an unimaginable nightmare?&nbsp;In this new investigation, Melanie Reid and her team&nbsp;take&nbsp;the x-rays that were used&nbsp;to convict a young mother&nbsp;and put them before international experts,&nbsp;who tell us this case is just the tip of the iceberg of a factitious medical phenomenon&nbsp;leading to injustice around&nbsp;the globe. SERIES 6 - SATANIC PANIC: Peter Ellis, the Creche Case &amp; Me: In never-before-heard interviews, this gripping series takes you inside one of New Zealand’s most controversial legal cases, when a kind of madness gripped Christchurch, resulting in a miscarriage of justice that would take 30 years to put right. Satanic Panic is the first Melanie Reid podcast, now re-released and available on DELVE. SERIES 5 - POWDER KEG: Some stories grow from a green shoot; some explode like a powder keg. The global supplement market is worth $200 billion a year, and Chris Ashenden is a rock star of the industry. Yet in his home country of New Zealand, nobody had heard of him. Investigative journalist Jonathan Milne wanted to tell his story – but when Chris proved elusive, alarm bells began to ring. Listen to a story that will entangle the biggest names in audio, from Joe Rogan to Andrew Huberman to Gwyneth Paltrow. We follow the money, dig into the crimes and commission our own lab analysis. From the chill of the Southern Ocean to a record Mexican heatwave, from Colombia to the Caribbean, we chase down AG1’s founder to tell the story he didn’t want told.&nbsp; SERIES 1-3 - THE BOY IN THE WATER SEASONS 1-3: Melanie Reid's chart topping podcast takes you inside a small town harbouring a big mystery. After the lifeless body of three-year-old Lachie Jones is found floating in an oxidation pond in the Southland town of Gore, police rule his death a tragic accident. But nothing is what it seems. Melanie has spent three years covering this case, revealing multiple flaws in the police investigation and uncovering new evidence that casts serious doubt about the circumstances surrounding Lachie’s death. In The Boy in the Water, Melanie unravels the case – and the secrets – in an attempt to find out what really happened to little Lachie Jones.&nbsp; Sign up to our premium service DELVE+ on Apple, Spotify or your favourite podcast platform. DELVE+ subscribers get Early Release, Ad Free listening. Led by investigations editor, Melanie Reid. Listen to journalism that matters. Discover more on the Melanie Reid Investigates <a href="https://www.facebook.com/MelanieReidInvestigates/" rel="noopener noreferrer" target="_blank">Facebook</a> and <a href="https://www.instagram.com/melaniereidinvestigates/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a> pages, and on Newsroom.co.nz. (Android and Spotify listeners can also <a href="https://newsroom.supportingcast.fm/" rel="noopener noreferrer" target="_blank">Sign up to DELVE+&nbsp;</a>.)<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Society & Culture

Documentary

True Crime

**Subscribe to hear every season ad-free.** SERIES 8 - THE BOY IN THE WATER SEASON 4: Melanie Reid takes listeners right inside the Invercargill courthouse for every moment as the Coroner delivers his long-awaited findings into the mysterious death of Gore three-year-old Lachie Jones. SERIES 4+7 - FRACTURED SEASONS 1+2: A baby taken, a mother jailed, a couple forced apart and facing deportation without their daughter. Crushed by the weight of multiple government departments working in lockstep, what happens when the dream of a new country becomes an unimaginable nightmare? In this new investigation, Melanie Reid and her team take the x-rays that were used to convict a young mother and put them before international experts, who tell us this case is just the tip of the iceberg of a factitious medical phenomenon leading to injustice around the globe. SERIES 6 - SATANIC PANIC: Peter Ellis, the Creche Case & Me: In never-before-heard interviews, this gripping series takes you inside one of New Zealand’s most controversial legal cases, when a kind of madness gripped Christchurch, resulting in a miscarriage of justice that would take 30 years to put right. Satanic Panic is the first Melanie Reid podcast, now re-released and available on DELVE. SERIES 5 - POWDER KEG: Some stories grow from a green shoot; some explode like a powder keg. The global supplement market is worth $200 billion a year, and Chris Ashenden is a rock star of the industry. Yet in his home country of New Zealand, nobody had heard of him. Investigative journalist Jonathan Milne wanted to tell his story – but when Chris proved elusive, alarm bells began to ring. Listen to a story that will entangle the biggest names in audio, from Joe Rogan to Andrew Huberman to Gwyneth Paltrow. We follow the money, dig into the crimes and commission our own lab analysis. From the chill of the Southern Ocean to a record Mexican heatwave, from Colombia to the Caribbean, we chase down AG1’s founder to tell the story he didn’t want told.  SERIES 1-3 - THE BOY IN THE WATER SEASONS 1-3: Melanie Reid's chart topping podcast takes you inside a small town harbouring a big mystery. After the lifeless body of three-year-old Lachie Jones is found floating in an oxidation pond in the Southland town of Gore, police rule his death a tragic accident. But nothing is what it seems. Melanie has spent three years covering this case, revealing multiple flaws in the police investigation and uncovering new evidence that casts serious doubt about the circumstances surrounding Lachie’s death. In The Boy in the Water, Melanie unravels the case – and the secrets – in an attempt to find out what really happened to little Lachie Jones.  Sign up to our premium service DELVE+ on Apple, Spotify or your favourite podcast platform. DELVE+ subscribers get Early Release, Ad Free listening. Led by investigations editor, Melanie Reid. Listen to journalism that matters. Discover more on the Melanie Reid Investigates Facebook and Instagram pages, and on Newsroom.co.nz. (Android and Spotify listeners can also Sign up to DELVE+ .) Hosted on Acast. See acast.com/privacy for more information.

**Subscribe to hear every season ad-free.** SERIES 8 - THE BOY IN THE WATER SEASON 4: Melanie Reid takes listeners right inside the Invercargill courthouse for every moment as the Coroner delivers his long-awaited findings into the mysterious death of Gore three-year-old Lachie Jones. SERIES 4+7 - FRACTURED SEASONS 1+2: A baby taken, a mother jailed, a couple forced apart and facing deportation without their daughter.&nbsp;Crushed by the weight of multiple government departments working in lockstep, what happens when the dream of a new country becomes an unimaginable nightmare?&nbsp;In this new investigation, Melanie Reid and her team&nbsp;take&nbsp;the x-rays that were used&nbsp;to convict a young mother&nbsp;and put them before international experts,&nbsp;who tell us this case is just the tip of the iceberg of a factitious medical phenomenon&nbsp;leading to injustice around&nbsp;the globe. SERIES 6 - SATANIC PANIC: Peter Ellis, the Creche Case &amp; Me: In never-before-heard interviews, this gripping series takes you inside one of New Zealand’s most controversial legal cases, when a kind of madness gripped Christchurch, resulting in a miscarriage of justice that would take 30 years to put right. Satanic Panic is the first Melanie Reid podcast, now re-released and available on DELVE. SERIES 5 - POWDER KEG: Some stories grow from a green shoot; some explode like a powder keg. The global supplement market is worth $200 billion a year, and Chris Ashenden is a rock star of the industry. Yet in his home country of New Zealand, nobody had heard of him. Investigative journalist Jonathan Milne wanted to tell his story – but when Chris proved elusive, alarm bells began to ring. Listen to a story that will entangle the biggest names in audio, from Joe Rogan to Andrew Huberman to Gwyneth Paltrow. We follow the money, dig into the crimes and commission our own lab analysis. From the chill of the Southern Ocean to a record Mexican heatwave, from Colombia to the Caribbean, we chase down AG1’s founder to tell the story he didn’t want told.&nbsp; SERIES 1-3 - THE BOY IN THE WATER SEASONS 1-3: Melanie Reid's chart topping podcast takes you inside a small town harbouring a big mystery. After the lifeless body of three-year-old Lachie Jones is found floating in an oxidation pond in the Southland town of Gore, police rule his death a tragic accident. But nothing is what it seems. Melanie has spent three years covering this case, revealing multiple flaws in the police investigation and uncovering new evidence that casts serious doubt about the circumstances surrounding Lachie’s death. In The Boy in the Water, Melanie unravels the case – and the secrets – in an attempt to find out what really happened to little Lachie Jones.&nbsp; Sign up to our premium service DELVE+ on Apple, Spotify or your favourite podcast platform. DELVE+ subscribers get Early Release, Ad Free listening. Led by investigations editor, Melanie Reid. Listen to journalism that matters. Discover more on the Melanie Reid Investigates <a href="https://www.facebook.com/MelanieReidInvestigates/" rel="noopener noreferrer">Facebook</a> and <a href="https://www.instagram.com/melaniereidinvestigates/?hl=en" rel="noopener noreferrer">Instagram</a> pages, and on Newsroom.co.nz. (Android and Spotify listeners can also <a href="https://newsroom.supportingcast.fm/" rel="noopener noreferrer">Sign up to DELVE+&nbsp;</a>.) Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Share S5 | Powder Keg | Ep 6: Marketing Mania

Sign up to save your podcasts

S5 | Powder Keg | Ep 6: Marketing Mania

S5 | Powder Keg | Ep 6: Marketing Mania

More shows like DELVE

Australian True Crime

Unravel

True Crime Conversations

A Moment In Crime

Crime Insiders

GUILT

Our Little Edey – The Eden Westbrook Story

Bronwyn

My Sister The Murderer

The Truth About Amy

Witness: William Tyrrell

Dear Rachelle

The Saints

The Boy in the Goldmine

The Missing Matter