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What if we told you there's a new vodka made entirely from agave, launching soon? Join us on the Good Bottle Podcast as Chris Sinclair sits down with industry veterans Mitch Wilson and Phil Bayly to unpack the buzz around Weber Ranch 1902 Vodka. Mitch voices his doubts about the necessity of another vodka on store shelves, while Phil makes a compelling case for the unique opportunities agave-based spirits offer. The discussion heats up as they consider the involvement of heavyweights from Patron and Southern Glacier in this venture, diving into the challenges and excitement of bringing agave vodka to market.

Beyond this new vodka, our conversation broadens to the dynamic world of agave spirits. We explore the delicate balance between tradition and the commercial boom of tequila and mezcal. From Patron's evolution to the political hurdles in mezcal certification, and the global proliferation of agave spirits, we leave no stone unturned. We also shed light on the scarcity of mature agave, the rising prices, and the importance of sustainable practices. Get ready for a deep, thought-provoking episode full of industry insights and future trends that will shape the agave spirits market.

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