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Season 6: Clinic Marketing That Works

Welcome

Welcome back to the Treat Your Business podcast. Thank you for being here. I’m Katie Bell, and today I want to play a little game.

Imagine you wake up tomorrow, pick up your phone, open Instagram and… nothing. No account. No followers. No Reels. No Stories. No content.

Before you start sweating, stay with me, because this is one of the most useful marketing exercises you can do as a clinic owner.

Episode SummaryIf Instagram disappeared tomorrow, would your clinic, studio, or business survive?

In this episode, I’m sharing exactly what I would do if I lost Instagram overnight, and why social media is a marketing tool, not a marketing strategy.

Too many clinic owners have built their entire marketing plan on a platform they do not own. Algorithms change. Reach drops. Accounts get restricted. Platforms evolve, or disappear. That is why your marketing needs foundations that you control.

I walk you through my seven-part “emergency marketing plan”, including how I would use my email database, reactivate past patients, build referrals properly, double down on Google, strengthen relationships with key referrers, collect reviews consistently, and become known for something specific.

I also share why I’m running my No Fluff Marketing Plan masterclass, and how it will help you stop feeling overwhelmed and start spending time on the marketing that actually creates enquiries, consultations, and bookings.

Key Takeaways

1. Social media is a marketing tool, not a marketing strategy.
2. Build marketing assets you own, starting with your email database.
3. You do not always need more followers, you need more conversations.
4. Reactivating past patients is often faster and more effective than chasing strangers.
5. Referrals come from a remarkable experience, not awkward asking.
6. Reviews are the modern version of word of mouth, and they influence decisions every day.
7. Google is where people look for answers when they are in pain.
8. Healthcare is still relationship-based, get back into the real world with key referrers.
9. Specialists get remembered and recommended. Generalists often get forgotten.
10. If marketing is draining you, strip it back, focus, and build a plan that works without constant content.

Resources / Links

Free training mentioned: No Fluff Marketing Plan:

https://marketing.thrive-businesscoaching.com/24th-june 

If today is not including some marketing, it should be. And if it is including marketing, make sure you are spending time on the things that really matter.

Thanks for listening to the Treat Your Business podcast. Hit subscribe and join me each week for bigger insights and bolder conversations to help you build a clinic and a life you love.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com