I'd love to hear from you 'text the show'

In this episode, Katie breaks down the second key foundation for building a clinic business that creates more time, more income, and more freedom: the “who”. She explains why marketing yourself as what you do (physio, osteo, sports massage, Pilates) can cause you to miss the vast majority of people who need your help, and how getting clear on who you serve (and the real problems they’re trying to solve) makes your marketing resonate and convert.

Main Topics Covered:

• Why marketing “what you do” can lose up to 95% of opportunities to help potential patients. 
• The difference between being everything to everybody vs becoming the obvious choice for the right people. 
• Understanding what your ideal patients are actually thinking before they ever search for a practitioner 
• Why people care more about outcomes than treatment modalities at the first touchpoint 
• How to “look through the letterbox” into your patient’s life and speak to their real-world worries and frustrations 
• The fear behind niching down, and why staying broad keeps your marketing invisible 
• Whether you can have multiple ideal clients, and why each one needs a separate marketing campaign 
• Why demographics aren’t enough, and how psychographics create stronger, more impactful messaging 
• How to start identifying who you most want to work with based on the clients that energise you 

A preview of next week’s episode: the “how” and solving problems creatively to create consistent income

Thank you for tuning into this episode. If you’re ready to attract the right patients and stand out in a crowded industry, start by getting clear on who you help best, and make sure your marketing speaks to their problems, not your job title.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

In this episode, Katie Bell explores the crucial importance of understanding the "why" behind your business. She emphasizes that a clear purpose not only guides growth but also aligns your business model with your personal values and goals, leading to greater freedom, income, and fulfillment.

Main Topics Covered:

• The significance of identifying your core "why" to guide business decisions
• How organic growth often leads to running the business on autopilot, creating challenges
• The importance of aligning your business model with your end goals and personal values
• Visualizing your perfect day to design a business that supports your lifestyle
• The concept of the flywheel method to build momentum in your business
• How working against your values causes business struggles and limits growth
• Practical steps to reflect on your "why" and take control of your business's direction

Upcoming topics: the who, the how, and the owner’s mindset

Thank you for tuning into this foundational episode. Remember, knowing your "why" is the first step to creating a business that truly serves you and helps you reach your goals.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

Season 5: Clinic Systems, Processes, and Operations

Most clinic owners are flying blind when it comes to their numbers, and that’s a costly mistake. Janice Cook, known as the spreadsheet and numbers guru, reveals the straightforward, strategic approach to turning raw data into powerfully clear business decisions. If you’ve ever felt overwhelmed by reports or unsure where to start, this episode will change the game.

You’ll discover the simple framework for regular financial reviews, annual, quarterly, monthly, and how to set targets that keep your growth in check. Janice shares her proven method for breaking down high-level goals into specific, actionable levers such as revenue targets and cost controls, so you can measure progress without getting lost in endless reports. 

Plus, learn the secret to identifying just five key numbers that tell you everything you need to know, no more wasted time on irrelevant data.We break down how to set up your practice management software for maximum insight, ensuring every service, category, and process is tracked accurately. 

Janice explains how operational SOPs, yes, those boring procedures, are essential for high-quality, dependable data, giving you clarity on the real profitability of each service and team member. No more guessing, no more winging it, your numbers tell a story, and you’re the author.Failing to understand your numbers risks stagnation, missed growth opportunities, and business decisions made from panic rather than strategy. 

With her step-by-step approach, you’ll learn how to plan with precision, spot trends early, and confidently adjust tactics to stay on track. Whether you’re a solo practitioner or managing multiple clinics, this episode arms you with the tools to act like a true CEO, making data-driven decisions that drive profit, growth, and peace of mind.Perfect for clinic owners feeling overwhelmed, under-informed, or stuck in reactive mode. 

If you want clarity, control, and the ability to make small tweaks that lead to big gains, this episode is your must-listen. Tune in and start turning your numbers into your greatest asset.

Guest Credibility: Janice Cook is a business strategist specializing in financial clarity for clinics and studios, with a background in corporate IT consulting and charity financial management. She’s passionate about helping owners understand what their data really means, and how to use it.

Key Takeaways

• Understanding your numbers is crucial for business success.
• Regular reviews help in making informed decisions.
• Set clear goals and measure against them.
• Data should drive your business decisions, not emotions.
• Utilise software effectively to track performance.
• Quality data is essential for accurate insights.
• Standard operating procedures streamline operations.
• Start with small changes to see significant impacts.
• Schedule dedicated time for financial reviews.
• Outsource financial management if necessary.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

Season 6: Clinic Marketing That Works

Welcome

Welcome back to the Treat Your Business podcast. Thank you for being here. I’m Katie Bell, and today I want to play a little game.

Imagine you wake up tomorrow, pick up your phone, open Instagram and… nothing. No account. No followers. No Reels. No Stories. No content.

Before you start sweating, stay with me, because this is one of the most useful marketing exercises you can do as a clinic owner.

Episode SummaryIf Instagram disappeared tomorrow, would your clinic, studio, or business survive?

In this episode, I’m sharing exactly what I would do if I lost Instagram overnight, and why social media is a marketing tool, not a marketing strategy.

Too many clinic owners have built their entire marketing plan on a platform they do not own. Algorithms change. Reach drops. Accounts get restricted. Platforms evolve, or disappear. That is why your marketing needs foundations that you control.

I walk you through my seven-part “emergency marketing plan”, including how I would use my email database, reactivate past patients, build referrals properly, double down on Google, strengthen relationships with key referrers, collect reviews consistently, and become known for something specific.

I also share why I’m running my No Fluff Marketing Plan masterclass, and how it will help you stop feeling overwhelmed and start spending time on the marketing that actually creates enquiries, consultations, and bookings.

Key Takeaways

1. Social media is a marketing tool, not a marketing strategy.
2. Build marketing assets you own, starting with your email database.
3. You do not always need more followers, you need more conversations.
4. Reactivating past patients is often faster and more effective than chasing strangers.
5. Referrals come from a remarkable experience, not awkward asking.
6. Reviews are the modern version of word of mouth, and they influence decisions every day.
7. Google is where people look for answers when they are in pain.
8. Healthcare is still relationship-based, get back into the real world with key referrers.
9. Specialists get remembered and recommended. Generalists often get forgotten.
10. If marketing is draining you, strip it back, focus, and build a plan that works without constant content.

Resources / Links

Free training mentioned: No Fluff Marketing Plan:

https://marketing.thrive-businesscoaching.com/24th-june 

If today is not including some marketing, it should be. And if it is including marketing, make sure you are spending time on the things that really matter.

Thanks for listening to the Treat Your Business podcast. Hit subscribe and join me each week for bigger insights and bolder conversations to help you build a clinic and a life you love.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

Season 6: Clinic Marketing That Works

Welcome

Welcome back to the Treat Your Business podcast. Today I’m building on what I said last week about most clinic marketing being a complete waste of time. I want to talk about one of the biggest lies clinic owners have been sold in recent years, that the more followers you have, the more successful your business will be.

Episode Summary

Today I'm calling out the follower trap and why it keeps clinic owners busy but not profitable. I explain the difference between attention and intention, share a real example from the clinic, and leave you with a 30 day challenge to focus on what actually drives bookings, profit, and time freedom.  

Key Takeaways

• Followers do not equal success. Clients, profit, cash in the bank, time freedom, and a fully booked diary do.
• Followers are easy to measure, which is why they can become a distraction.
• Attention is cheap. Intention is valuable. Focus on the people actively looking for help.
• If you feel overwhelmed, check what you are spending time on and whether it is producing results.
• Referrals, reviews, and local relationships often drive more growth than posting more content.
• Trust is built through consistency, results, reputation, and exceptional patient experiences.
• AI and modern search are pushing us towards being the most trusted answer, not the loudest voice.

Resources

• Register for my free masterclass at the end of June: The No Fluff Marketing Plan for therapists and clinic and studio owners who hate social media

If you enjoyed this episode, have a fabulous rest of your day. And if you are about to post on social media, maybe today go and do something more useful with your time. 

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

Season 6: Clinic Marketing That Works

Welcome
Welcome back to the Treat Your Business podcast. I am Katie Bell, and today I am sharing something that might ruffle a few feathers. Most clinic marketing is a complete waste of time. Not marketing itself, but the way many clinic owners are spending their precious hours.

If you have ever poured time into Canva, captions, reels, and posts, only to check your phone later and see a handful of likes, this episode is for you. I am going to help you refocus on what actually drives enquiries and bookings, without dancing on social media or chasing trends.

Episode Summary
In this episode, I talk about the productivity trap that keeps clinic owners busy but not growing. Somewhere along the line, marketing has become confused with posting, and that is a problem. Patients do not pay your rent because you reached more people on Instagram. Patients pay your bills because they trust you, they can find you when they need help, and you make it easy for them to book.

I share the only marketing scorecard that matters, the question you must be able to answer if Instagram disappeared tomorrow, and the fundamentals that have driven the biggest growth periods in my clinic. I also explain how we use social media as a support, not as the engine, and why stripping things back and working the path until it works is often the fastest route to better results.

Key Takeaways

• Marketing is not the same as posting. Activity does not equal results.
• The only scorecard that matters is enquiries and bookings, not reach or likes.
• If Instagram disappeared tomorrow, you should know exactly where your next 10 patients would come from.
• Build visibility where decisions are made, not just where attention lives.
• The fundamentals drive growth: patient experience, referrals, reviews, community relationships, trust, and being easy to recommend.
• Stop doing a mile wide and an inch deep of marketing. Strip it back and work the path until it works.
• Social media can support your campaigns, but it should not consume your time or distract you from fixing leaks in your clinic.
• Look at what is already working, then do more of that before starting something new.

Thank you for joining me for this episode of Treat Your Business. If this has helped you rethink where you are spending your marketing time, please hit subscribe and share the episode with a clinic owner friend who needs to hear it. I will see you next week for more bite size episodes as we get clearer on what to stop, what to start, and what to scale.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

Season 12: Mindset, Confidence, and Growth

Welcome

Welcome to the Treat Your Business podcast, the show for clinic owners who want real, honest advice and tried and tested ways of doing things. I’m Katie Bell, and this is the new era of bigger insights and bolder conversations to help you grow a clinic and a life you love. Let’s dive in.

Episode summary

Last week, I shared two simple questions to help you reframe destructive thoughts and train your brain for growth. If you have not listened to that episode yet, go back and start there because this one will land so much better afterwards.

In today’s episode, I’m continuing the roadmap to results and digging into why some people grow, earn more, create more freedom, and move on to the next big thing, while others stay stuck on the sidelines.

This is about getting out of research mode and into action. It is about trying things before you deny them, being willing to experiment, and doing the work even when it feels uncomfortable. Because insight without action is worthless.

Key takeaways

1. Try it before you deny it
You cannot figure out how to grow from the sidelines. You have to experiment, apply what you are learning, and be willing to fail fast so you can learn faster.

2. Adopt the belief that everything is figureoutable
If you do not believe you can figure things out, you will stagnate and hit a ceiling. Most problems and dreams are figureoutable, and if you truly care, you will find a way.

3. Do the work, not just the learning
Most people are overloaded with information. Listening, reading, and consuming content is not the same as implementing. Taking action is the only path to change.

4. Stay in action, even when it is messy
Growth gets messy before it gets better. If something does not make sense right now, come back to it later, but keep moving forwards.

5. Repetition is not an accident, it is how change happens
Repetition is how we build neuroplasticity, rewire habits, and create lasting change. Expect to face the same issues again and again, just at different levels.

6. Community accelerates results
When you apply all of this alongside like minded people who have your back, you reach goals faster, with more joy, creativity, and momentum.

Resources and links

• Everything Is Figureoutable by Marie Forleo (book mentioned in the episode)
• Last week’s episode (listen first for the full context and the two mindset reframes)

If you are trying to figure everything out alone right now, please hear this. It is figureoutable. Most of the time we have just overthought it, got in our own way, or let our mindset convince us it will not work.

I hope you’ve enjoyed this episode, and I’ll see you back next week.

Thanks for listening to the Treat Your Business podcast. Hit subscribe now and keep joining me for bigger insights, bolder conversations to help you build a clinic and a life you love.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

Season 12: Mindset, Confidence, and Growth

Welcome
Welcome back to the Treat Your Business podcast. This week I’m doing something a little different with a short, sharp, high value episode you can listen to quickly, then get straight back to your busy clinical day.

Episode summary
In this episode I’m talking about why growth can feel messy, uncomfortable, and anything but linear, and why that is completely normal when you start properly working on your business. I share what I see in clinic owners who grow revenue, profit, and freedom, versus those who stay stuck, and I walk you through the first step in your roadmap to results: training your brain for growth.

I cover two common destructive thoughts that shut down progress, then show you how to flip them into productive questions that help your brain find solutions. I also share a vulnerable story from Clinic Growth Live that highlights how mindset and openness to learning can change what you take from any room, training, or coaching.

Key Takeaways

• Progress is rarely linear. Growth can get messy when you start changing pricing, systems, team structure, and decision making.
• Resilience matters. Humility, courage, self compassion, patience, humour, and a willingness to experiment help you move through the hard bits instead of retreating to what feels safe.
• Catch the thought “I know this already.” When I believe I already know something, I disengage and stop learning.
• Replace it with: What can I learn from this? Ask it with genuine curiosity, again and again.
• Catch the thought “This won’t work for me.” That belief shuts down possibility before I even try.
• Replace it with: How can this work for me? Repeating this question forces me to look for adaptations, opportunities, and new connections.
• Hearing something before is not the same as mastering it. Knowing something intellectually is different from doing it consistently and benefiting from it.
• My brain filters what I notice through my beliefs and mindset, so the questions I ask determine what I see and what I act on.

Resources and links

• Quote referenced: Shirley Chisholm, “You don’t make progress by standing on the sidelines whimpering and complaining. You make progress by implementing ideas.”
• Questions to practise this week:
  • What can I learn from this?
  • How can this work for me?

If things feel messy right now, I want you to know you’re not failing, you’re in it, and it is normal. Start with the first step: train your brain for growth by asking better questions. I’ll be back next week as we continue building your roadmap to results.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

Season 12: Mindset, Confidence, and Growth

Welcome

Welcome back to Treat Your Business, the show for clinic owners who want real, honest advice and tried and tested ways of doing things. I’m Katie Bell, and this is the new era of bigger insights and bolder conversations to help you grow a clinic and a life you love. Let’s dive in.

Episode summary

What if you did not need more clients to grow? In this episode, I’m sharing why the fastest, simplest way to take your clinic to the next level is often not about adding more, but about getting 10% better at the things already happening inside your business.

I talk through the compound effect of small improvements across three core areas: conversion, retention, and pricing. When you turn the dial up by just 10% in each of these, you can increase revenue and profit without spending more on marketing, hiring more staff, or chasing the next shiny strategy.

This is a CEO level shift. Moving from guessing to leading, from reacting to deciding, and from being in the business to actually running it.

Key takeaways

• Small improvements compound fast. A 10% lift in the right places can create a huge difference over a year.
• Conversion matters more than you think. If you’re converting 70% of new patients into ongoing care, improving that to 80% can increase weekly sessions without spending another pound on marketing.
• Retention is where profit often lives. The real profit is rarely in session one. It is in sessions 2, 3, 4, 5, and beyond, when clients stay long enough to get results.
• Pricing increases do not need to be scary. Even a small increase, applied consistently across your client base, adds up quickly over 12 months.
• Most clinics do not have a lead problem, they have a leakage problem. Money comes in, then leaks out through poor follow up, weak rebooking, and missed reactivation. Fix the leak before you pour more in at the top.
• Systems beat goals. If you do not have a system for tracking and improving your numbers, you will keep hitting a ceiling, no matter how hard you work.
• Knowing your numbers is leadership. When you understand your numbers, you can do less, make better decisions, and feel more in control.

Resources

• Atomic Habits by James Clear

If this episode has been a nudge to step out of the day to day and focus on what actually moves the needle, take it. For most clinics, that 10% is the difference between stress and control, between busy and profitable, and between feeling stuck and actually growing.

Thanks for listening to the Treat Your Business podcast. Hit subscribe now and keep joining me for bigger insights and bolder conversations to help you build a clinic and a life you love.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

I'd love to hear from you 'text the show'

Season 12: Mindset, Confidence, and Growth

Welcome

Welcome back to the Treat Your Business podcast. I’m Katie Bell, and today I’m talking about the illusion of more. If you’ve been telling yourself you just need more money, more enquiries, more staff, or more sessions, this episode is your reminder to pause and look at what’s actually happening inside your clinic.

Episode Summary

Most clinic owners assume they have a growth problem, but often the real issue is hidden in the numbers. It might be conversion, retention, pricing, capacity, utilisation, or the way your diary is structured.

In this quick fire episode, I share why guessing is costing you control, and the five numbers I believe every clinic owner needs to know. I also tell you how getting clear on my own numbers from month one helped me build a consistently profitable clinic, pay myself every month, and make decisions with confidence.

Key Takeaways

• If you do not know your numbers, you are always guessing.
• “More” can be a distraction from fixing what is actually broken.
• A clinic can feel busy and still leak revenue through gaps, churn, poor conversion, or inefficient diary management.
• Your business is talking to you all the time, and it speaks through numbers.
• Clarity creates control. Once you see the truth in the data, you cannot unsee it.

The five numbers I want every clinic owner to know

1. How many enquiries you get each week
2. Your conversion rate from enquiry to new patient booking, and from new patient to ongoing treatment
3. Your average visits per client
4. Your average revenue per session
5. Your utilisation, how full your diary actually is and how effectively hours turn into revenue

If you are listening and thinking, I do not really know those numbers and I am guessing, then take this as your sign to pull yourself out of the weeds and get a grip on what is actually going on in your clinic.

You deserve a clinic that works well for you, and you deserve to make a fantastic living from the business you are building. That starts with knowing your numbers.

Thanks for listening, and I’ll see you again next week.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com