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In this episode, Katie Bell is joined by Charlie from Klatch.co.uk to unpack what’s actually working right now for clinic growth, and what’s just noise. They explore the reality of AI in clinic marketing, why direct bookings from AI search are still low but its influence is growing, and what clinic owners should focus on instead of chasing shiny new tools. Katie and Charlie also dive into the biggest lever most clinic owners overlook: front desk performance. From call handling and follow-up frameworks to booking journey friction, opening hours, and the “leaky bucket” effect, this conversation is packed with practical insights to help you convert more of the leads you’re already generating and build sustainable growth.

Main Topics Covered:

• The difference between direct bookings from AI search and AI’s indirect role in the patient decision journey.
• Why AI search optimisation matters now, even if it’s currently a small percentage of bookings.
• The importance of a holistic marketing approach, and why clinics can’t rely on one lead source.
• Why your email list and reviews are two of the only assets you truly “own” as a clinic.
• How the best-performing clinics combine performance marketing with strong internal systems.
• Why front desk performance is one of the highest leverage growth drivers in a clinic.
• What effective front desk calls include: listening, objection handling, pricing confidence, and creating scarcity.
• Why marketing is only half the story, and how call handling impacts conversion and lifetime value.
• The case for Saturday opening hours, and how adding weekend availability can drive significant revenue growth.
• Why clinic owners often view admin as a cost, and how to reframe it as an investment.
• How to measure and manage front desk performance using clear metrics and role clarity.
• Why great culture comes from improving systems, not blaming people, and how frameworks help staff thrive.
• Where AI can support clinics (out of hours and overflow), and why it won’t beat a great human front desk.
• Why online booking often converts poorly, and how friction in the booking journey loses “hot and ready” patients.
• Why calls convert better than online booking, and how forms plus fast follow-up (including WhatsApp) can capture leads.
• Katie’s “leaky bucket” analogy: why more marketing spend won’t work if your operational systems are leaking revenue.
• What Klatch does differently, and why transparency and revenue-tracking matter in a clinic-agency relationship.
• Charlie’s biggest recommendation for the next 30 days: improve front desk performance and the systems around it.
• Why hiring the right front desk person matters, and how strengths and role fit impact performance.

Thank you for tuning into this episode of Treat Your Business. If you do nothing else after listening, take a look at your front desk and booking journey and ask yourself one question: where are the leaks in my bucket, and what systems could I tighten so I convert more of the leads I’m already generating?

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

In this episode, Katie introduces the fourth foundational step for building a clinic business that creates more time, more income, and more freedom: “you”. She explains why the biggest obstacle to growth is often not your marketing, your pricing, or your systems, but the beliefs you are operating from as the business owner. Katie unpacks how your thoughts shape your reality, why your current business environment is a direct result of past belief systems, and how upgrading your “money thermostat” can change the decisions you make and the results you create. She also shares why you cannot out-strategy a faulty mindset, how affirmations can help reprogram the subconscious, and what to focus on before you dive into the upcoming strategy-heavy episodes.

Main Topics Covered:

• Why the biggest challenges clinic owners face are often rooted in the business owner, not the business strategy. 
• The quote “Whatever a man can conceive and believe, it can achieve” and how thoughts either move you forward or hold you back. 
• How belief systems are formed through upbringing, authority figures, experiences, and accumulated knowledge. 
• Why your business environment is a product of your beliefs, and how many of those beliefs may not actually be yours. 
• The concept of your “money thermostat” and how it gets set by what you hear, absorb, and repeat. 
• Why Katie chose to stop reading and listening to the news, and how inputs affect how you show up in business. 
• Living on autopilot versus living consciously, and why awareness is essential for growth. 
• Why the best marketing strategy will only get you so far if your mindset and beliefs have not been upgraded. “You can’t out strategy a faulty mindset” and why mindset work must be woven into business growth. 
• What affirmations are, how they work, and why the brain does not distinguish between true and false in the way we think it does. Examples of inherited money beliefs like “money doesn’t grow on trees” and “to make money you have to work hard”. 
• How beliefs can be inherited across generations, and how questioning them creates freedom and new possibilities. 
• A recap of the four foundations: the why, the who, the how, and you, and a preview of what is coming next as Katie revisits each in more depth.

Thank you for tuning into this episode of Treat Your Business. If you do nothing else after listening, take a moment to look at your current business environment and ask yourself one question: what beliefs created this, and which ones are you ready to upgrade so you can build a clinic and a life you love?

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

In this episode, Katie introduces the third key foundation for building a clinic business that creates more time, more income, and more freedom: the “how”. She explains why a pay as you go model can leave your income unpredictable and your diary vulnerable to cancellations, and how creating programmes and packages can help your patients get better results while giving you a more resilient business model. Katie breaks down how to think in terms of state A to state B transformation, identify the roadblocks that get in the way of recovery, and create better conditions for delivery so you are not overpromising, undercharging, and doing unpaid work behind the scenes.

Main Topics Covered:

• Why most clinic owners default to a single session business model, and the hidden cost of relying on pay as you go income.
• The fear of looking salesy, and why professionalism means recommending what your patients genuinely need.
• Why you cannot predict marketing, capacity, or revenue when you do not know what is coming in week to week.
• How churn rate is created when patients drop off before they get results, often because life gets in the way.
• How to solve problems creatively by building support beyond face to face sessions, based on real patient roadblocks.
• The state A to state B transformation, and why people buy themselves out of a problem and into a solution.
• How programmes improve retention, conversion, and revenue by creating commitment and consistency.
• Why better conditions for delivery lead to better outcomes, stronger boundaries, and a better reputation.
• How to price your programmes so you are paid for the full scope of support you provide, not just the time in the room.
• A preview of what is coming next, including mapping roadblocks, pricing, naming, marketing, delivery, and SOPs for your programmes.

Thank you for tuning into this episode. If you want more consistent income and more freedom without sacrificing patient outcomes, start by looking at the model you are running right now and ask yourself one question. Is it serving you, or is it starving you?

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

In this episode of Treat Your Business, Katie is joined by Philippa and Bruno for a quarterly Coach’s Corner conversation about the real patterns they’re seeing with clinic owners right now and what actually creates lasting transformation in business.

Bruno shares candidly what life and business felt like before joining Thrive, including the anxiety, overwhelm, and “winging it” that left him feeling like he was running the ship blind. Together, they unpack why so many clinic owners look for a simple checklist, why people often want to quit right before a breakthrough, and how money, stress, and fear can quietly drive decision-making without us realising.

This episode is a powerful reminder that strategy matters, but the biggest growth comes when you’re willing to be coached, stay open-minded, and do the uncomfortable work that moves you towards the future version of yourself.

Main Topics Covered:

• Why “winging it” in business creates anxiety, chaos, and a lack of direction
• What clinic owners are really looking for when they ask for “the checklist”
• The moment many people try to quit right before a breakthrough, and why it happens
• How community and trust reduce fear of judgement and help you move faster
• Why money is often used as a socially acceptable excuse, and how to reframe it as an investment
• The “that won’t work for my business” mindset, and how curiosity changes results
• How stress and overwhelm shut down clear thinking and keep you stuck in survival mode
• Why busy work feels productive (dopamine) but doesn’t move the needle
• What makes someone truly coachable, and why trust and courage matter
• The biggest return from coaching: becoming your future self and embracing fear as a signal
• What hasn’t changed at the heart of Thrive: boldness, integrity, transparency, and impact

Thank you for tuning into this episode. If you’ve been feeling stuck, overwhelmed, or tempted to quit because growth feels uncomfortable, let this be your reminder: you don’t need more information, you need the right support, the right focus, and the willingness to take the next brave step forward.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

In this episode, Katie breaks down the second key foundation for building a clinic business that creates more time, more income, and more freedom: the “who”. She explains why marketing yourself as what you do (physio, osteo, sports massage, Pilates) can cause you to miss the vast majority of people who need your help, and how getting clear on who you serve (and the real problems they’re trying to solve) makes your marketing resonate and convert.

Main Topics Covered:

• Why marketing “what you do” can lose up to 95% of opportunities to help potential patients. 
• The difference between being everything to everybody vs becoming the obvious choice for the right people. 
• Understanding what your ideal patients are actually thinking before they ever search for a practitioner 
• Why people care more about outcomes than treatment modalities at the first touchpoint 
• How to “look through the letterbox” into your patient’s life and speak to their real-world worries and frustrations 
• The fear behind niching down, and why staying broad keeps your marketing invisible 
• Whether you can have multiple ideal clients, and why each one needs a separate marketing campaign 
• Why demographics aren’t enough, and how psychographics create stronger, more impactful messaging 
• How to start identifying who you most want to work with based on the clients that energise you 

A preview of next week’s episode: the “how” and solving problems creatively to create consistent income

Thank you for tuning into this episode. If you’re ready to attract the right patients and stand out in a crowded industry, start by getting clear on who you help best, and make sure your marketing speaks to their problems, not your job title.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

In this episode, Katie Bell explores the crucial importance of understanding the "why" behind your business. She emphasizes that a clear purpose not only guides growth but also aligns your business model with your personal values and goals, leading to greater freedom, income, and fulfillment.

Main Topics Covered:

• The significance of identifying your core "why" to guide business decisions
• How organic growth often leads to running the business on autopilot, creating challenges
• The importance of aligning your business model with your end goals and personal values
• Visualizing your perfect day to design a business that supports your lifestyle
• The concept of the flywheel method to build momentum in your business
• How working against your values causes business struggles and limits growth
• Practical steps to reflect on your "why" and take control of your business's direction

Upcoming topics: the who, the how, and the owner’s mindset

Thank you for tuning into this foundational episode. Remember, knowing your "why" is the first step to creating a business that truly serves you and helps you reach your goals.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

Season 5: Clinic Systems, Processes, and Operations

Most clinic owners are flying blind when it comes to their numbers, and that’s a costly mistake. Janice Cook, known as the spreadsheet and numbers guru, reveals the straightforward, strategic approach to turning raw data into powerfully clear business decisions. If you’ve ever felt overwhelmed by reports or unsure where to start, this episode will change the game.

You’ll discover the simple framework for regular financial reviews, annual, quarterly, monthly, and how to set targets that keep your growth in check. Janice shares her proven method for breaking down high-level goals into specific, actionable levers such as revenue targets and cost controls, so you can measure progress without getting lost in endless reports. 

Plus, learn the secret to identifying just five key numbers that tell you everything you need to know, no more wasted time on irrelevant data.We break down how to set up your practice management software for maximum insight, ensuring every service, category, and process is tracked accurately. 

Janice explains how operational SOPs, yes, those boring procedures, are essential for high-quality, dependable data, giving you clarity on the real profitability of each service and team member. No more guessing, no more winging it, your numbers tell a story, and you’re the author.Failing to understand your numbers risks stagnation, missed growth opportunities, and business decisions made from panic rather than strategy. 

With her step-by-step approach, you’ll learn how to plan with precision, spot trends early, and confidently adjust tactics to stay on track. Whether you’re a solo practitioner or managing multiple clinics, this episode arms you with the tools to act like a true CEO, making data-driven decisions that drive profit, growth, and peace of mind.Perfect for clinic owners feeling overwhelmed, under-informed, or stuck in reactive mode. 

If you want clarity, control, and the ability to make small tweaks that lead to big gains, this episode is your must-listen. Tune in and start turning your numbers into your greatest asset.

Guest Credibility: Janice Cook is a business strategist specializing in financial clarity for clinics and studios, with a background in corporate IT consulting and charity financial management. She’s passionate about helping owners understand what their data really means, and how to use it.

Key Takeaways

• Understanding your numbers is crucial for business success.
• Regular reviews help in making informed decisions.
• Set clear goals and measure against them.
• Data should drive your business decisions, not emotions.
• Utilise software effectively to track performance.
• Quality data is essential for accurate insights.
• Standard operating procedures streamline operations.
• Start with small changes to see significant impacts.
• Schedule dedicated time for financial reviews.
• Outsource financial management if necessary.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

Season 6: Clinic Marketing That Works

Welcome

Welcome back to the Treat Your Business podcast. Thank you for being here. I’m Katie Bell, and today I want to play a little game.

Imagine you wake up tomorrow, pick up your phone, open Instagram and… nothing. No account. No followers. No Reels. No Stories. No content.

Before you start sweating, stay with me, because this is one of the most useful marketing exercises you can do as a clinic owner.

Episode SummaryIf Instagram disappeared tomorrow, would your clinic, studio, or business survive?

In this episode, I’m sharing exactly what I would do if I lost Instagram overnight, and why social media is a marketing tool, not a marketing strategy.

Too many clinic owners have built their entire marketing plan on a platform they do not own. Algorithms change. Reach drops. Accounts get restricted. Platforms evolve, or disappear. That is why your marketing needs foundations that you control.

I walk you through my seven-part “emergency marketing plan”, including how I would use my email database, reactivate past patients, build referrals properly, double down on Google, strengthen relationships with key referrers, collect reviews consistently, and become known for something specific.

I also share why I’m running my No Fluff Marketing Plan masterclass, and how it will help you stop feeling overwhelmed and start spending time on the marketing that actually creates enquiries, consultations, and bookings.

Key Takeaways

1. Social media is a marketing tool, not a marketing strategy.
2. Build marketing assets you own, starting with your email database.
3. You do not always need more followers, you need more conversations.
4. Reactivating past patients is often faster and more effective than chasing strangers.
5. Referrals come from a remarkable experience, not awkward asking.
6. Reviews are the modern version of word of mouth, and they influence decisions every day.
7. Google is where people look for answers when they are in pain.
8. Healthcare is still relationship-based, get back into the real world with key referrers.
9. Specialists get remembered and recommended. Generalists often get forgotten.
10. If marketing is draining you, strip it back, focus, and build a plan that works without constant content.

Resources / Links

Free training mentioned: No Fluff Marketing Plan:

https://marketing.thrive-businesscoaching.com/24th-june 

If today is not including some marketing, it should be. And if it is including marketing, make sure you are spending time on the things that really matter.

Thanks for listening to the Treat Your Business podcast. Hit subscribe and join me each week for bigger insights and bolder conversations to help you build a clinic and a life you love.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

Season 6: Clinic Marketing That Works

Welcome

Welcome back to the Treat Your Business podcast. Today I’m building on what I said last week about most clinic marketing being a complete waste of time. I want to talk about one of the biggest lies clinic owners have been sold in recent years, that the more followers you have, the more successful your business will be.

Episode Summary

Today I'm calling out the follower trap and why it keeps clinic owners busy but not profitable. I explain the difference between attention and intention, share a real example from the clinic, and leave you with a 30 day challenge to focus on what actually drives bookings, profit, and time freedom.  

Key Takeaways

• Followers do not equal success. Clients, profit, cash in the bank, time freedom, and a fully booked diary do.
• Followers are easy to measure, which is why they can become a distraction.
• Attention is cheap. Intention is valuable. Focus on the people actively looking for help.
• If you feel overwhelmed, check what you are spending time on and whether it is producing results.
• Referrals, reviews, and local relationships often drive more growth than posting more content.
• Trust is built through consistency, results, reputation, and exceptional patient experiences.
• AI and modern search are pushing us towards being the most trusted answer, not the loudest voice.

Resources

• Register for my free masterclass at the end of June: The No Fluff Marketing Plan for therapists and clinic and studio owners who hate social media

If you enjoyed this episode, have a fabulous rest of your day. And if you are about to post on social media, maybe today go and do something more useful with your time. 

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com 

I'd love to hear from you 'text the show'

Season 6: Clinic Marketing That Works

Welcome
Welcome back to the Treat Your Business podcast. I am Katie Bell, and today I am sharing something that might ruffle a few feathers. Most clinic marketing is a complete waste of time. Not marketing itself, but the way many clinic owners are spending their precious hours.

If you have ever poured time into Canva, captions, reels, and posts, only to check your phone later and see a handful of likes, this episode is for you. I am going to help you refocus on what actually drives enquiries and bookings, without dancing on social media or chasing trends.

Episode Summary
In this episode, I talk about the productivity trap that keeps clinic owners busy but not growing. Somewhere along the line, marketing has become confused with posting, and that is a problem. Patients do not pay your rent because you reached more people on Instagram. Patients pay your bills because they trust you, they can find you when they need help, and you make it easy for them to book.

I share the only marketing scorecard that matters, the question you must be able to answer if Instagram disappeared tomorrow, and the fundamentals that have driven the biggest growth periods in my clinic. I also explain how we use social media as a support, not as the engine, and why stripping things back and working the path until it works is often the fastest route to better results.

Key Takeaways

• Marketing is not the same as posting. Activity does not equal results.
• The only scorecard that matters is enquiries and bookings, not reach or likes.
• If Instagram disappeared tomorrow, you should know exactly where your next 10 patients would come from.
• Build visibility where decisions are made, not just where attention lives.
• The fundamentals drive growth: patient experience, referrals, reviews, community relationships, trust, and being easy to recommend.
• Stop doing a mile wide and an inch deep of marketing. Strip it back and work the path until it works.
• Social media can support your campaigns, but it should not consume your time or distract you from fixing leaks in your clinic.
• Look at what is already working, then do more of that before starting something new.

Thank you for joining me for this episode of Treat Your Business. If this has helped you rethink where you are spending your marketing time, please hit subscribe and share the episode with a clinic owner friend who needs to hear it. I will see you next week for more bite size episodes as we get clearer on what to stop, what to start, and what to scale.

Treat Your Business podcast is proudly sponsored by Klatch:
Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.

Find out more at https://www.klatch.co.uk

Resources & Links:

Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

Website: https://Thrive-businesscoaching.com  

Free Resources: https://treatyourbusiness.com