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Welcome 👋
This episode is super quick from me this week because I’ve got a message for you if you’re sitting on the fence about attending Clinic Growth Live. Whether you are or whether you are not, that’s the decision you’ve got to make.

If you’re not taking the action you know you need to take, this is going to resonate. And I’m going to tell you why that might be, and what you can do to fix it.

Episode Summary 🎧
I’m going to say something that might sting a little: if your life looks and feels chaotic right now, that’s exactly what your business is going to feel like too. Always. You cannot separate the two.

If things feel messy in your clinic, I’m willing to bet it’s not marketing, not sales, and probably not your team. It might be a you problem. Because you bring your energy, your habits, your structure (or lack of it), and your decision making into your clinic every single day.

I share a real example from my own week, where I could feel myself slipping into overwhelm and firefighting mode, jumping between tasks, being snappy, and basically running on mini eggs instead of carrot sticks. Nothing had actually gone wrong in the business, but I had no clear plan, no protected thinking time, and no structure to hold me.

Here’s the shift I want you to take away: chaos is not a time problem. Chaos is a leadership problem.

So I walk you through a simple framework you can use this week, using ChatGPT (or whatever AI tool you like) as a thinking partner to clear your mental load, spot where you are the bottleneck, and create a structured week with proper CEO time, boundaries, and clear priorities.

And yes, if you’re still undecided about Clinic Growth Live, take this as your sign. It’s time to step up as the CEO of your life and your business.

Key Takeaways ✅

• If your life feels chaotic, your business will feel chaotic too, you cannot separate them.
• You cannot build a calm, profitable clinic from a reactive, unstructured life.
• You do not need more time, you need better structure, clearer priorities, and stronger decision making.
• Chaos is a leadership problem, and leadership starts with how you run your life.
• Use AI as a thinking tool, not just for captions and quick wins.
• A simple weekly reset can take you from overwhelmed and scattered to clear, focused, and leading again.
• Structure creates freedom, not the other way round.

Resources & Links 🔗

• Clinic Growth Live (if you’re on the fence, this is your nudge to decide)

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome

Hello and welcome to this week’s episode of the Treat Your Business podcast. I’m so excited for today’s conversation because we’re continuing on from a couple of recent episodes about the shift in patient behaviour, what people want more of now in their rehabilitation and care, and why trust and choice matter.

This one is a little different from our usual strict business advice. It’s about what’s changing in the industry, the exciting developments in medical technology, what is being taught at university, and what our new graduates may be expecting from us inside our clinics.

Episode Summary

I’m joined again by Liz Clare and Dr Anna Schreiner to talk about what is happening with MBST, why demand is rising, and what the future could look like for conservative care.

We cover MBST’s expansion into new countries, why more patients want to avoid surgery, and how MBST can complement other modalities already used in clinic. We also talk about education and access in the UK, including the University of East London project and why community programmes and research matter.

Key Takeaways

• More patients are questioning the ‘default’ options and looking for conservative care.
• MBST is expanding internationally, with growing interest in regenerative approaches.
• UK demand is rising, alongside a bigger push for education and research.
• The University of East London project is focused on learning, data, and community access.
• MBST can complement existing clinic toolboxes rather than replace them.

Resources & Links

• Connect with Liz Clare on LinkedIn
• Connect with Dr Anna Schreiner on LinkedIn
• Follow MBST UK on social media

Thanks for listening to the Treat Your Business podcast. Hit subscribe and keep joining me for bigger insights and bolder conversations to help you build a clinic and a life you love.

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Today I’m joined by Nicola, my COO in Thrive, and we’re getting into a topic that can feel a bit uncomfortable, but it is one of the most important conversations you can have if you want your clinic to grow.

Episode Summary
In this episode, Nicola and I talk about the things clinic owners tolerate that quietly erode performance over time. We explore why leadership can feel triggering, especially if you have come from workplaces where leadership looked more like dictating, bullying, or conflict.

We also talk about how easy it is to swing too far the other way. Wanting to be liked, avoiding difficult conversations, and telling yourself you do not have time can all become patterns that keep you stuck.

• If you keep discussing the same person, you have tolerated it too long.
• Avoidance often looks like empathy, but it drains you and the business.
• Most “team problems” are unclear expectations.
• If you are not tracking numbers, nobody is.
• Set simple KPIs per role, for therapists: conversion, visits, occupancy.
• Check process and training before blaming the person.
• Lead tough chats with curiosity, not aggression.
• Leadership is learned, get support and practise it.
• Your clinic grows as your leadership grows.

Sponsor
Today’s episode is sponsored by Jane, a clinic management software and EMR. The Jane team knows that when your workday is spent providing care, admin can easily spill into your evenings. Jane’s user friendly online bookings let patients book at their convenience, manage appointments, complete intake forms, and receive SMS and email reminders through a secure portal, saving you from doing it all manually. Head to the link in the show notes to book a personalised demo, and use code Thrive1MO at sign up for a one month grace period applied to your new account.

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome

In today’s episode of Treat Your Business, I’m joined by Anna, a pelvic health clinic owner and a client inside my Thrive Activate programme. Anna shares the moment she seriously considered going back to the NHS after 12 years away, after her clinic hit a sudden quiet month and the panic set in.

This is a real conversation about what it feels like when income dips, confidence wobbles, and you start questioning everything, plus what changed once Anna decided to get support and build a plan.

Episode Summary

Anna opened her clinic in late 2021. Early on, things went well, but she was undercharging and relying on organic growth. Then she hit a month where it was totally dead and she started thinking, “Do I just go back to the NHS?”

She shares how she tried to fix things by working harder and doing more research, but without knowing her numbers or having a strategy, the good months and bad months felt random.

We talk about what finally made her book the call, what it felt like joining Thrive, and why the weekly Q and As, monthly pods, and quarterly strategy days helped her stop feeling isolated and start making confident decisions.

Anna also shares the practical changes she made, including introducing treatment plans and packages, getting clear on her numbers, and bringing in support like a VA and an accountant. Now she’s consistently fully booked and stepping into the next stage: building a team so she can reach more women and expand services.

Key Takeaways

• A quiet month can trigger panic when your income feels unpredictable.
• Knowing your numbers and having a plan reduces overwhelm.
• Packages and treatment plans can create steadier income and better patient buy in.
• Support roles (VA, accountant) protect your capacity when the clinic gets busy.
• Community matters. Being around peers who get it makes growth feel possible.

Episode Sponsor

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, book a personalised demo. If you are ready to get started, use the code 'THRIVE1MO' at the time of sign up for a one month grace period on

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
Today’s episode is for you if you’re carrying everything and quietly wondering how long you can keep going like this.

Episode Summary
I’m joined by Emma, a neuro physio and clinic owner on an incredible journey inside Thrive. When I first met her, she was exhausted and overwhelmed. Her days started at 5am at a tiny desk in the kitchen, then it was a sprint through kids, clinic, clients, admin, late night emails, and a phone that never stopped. She carried most of the caseload, had no admin support, and was living month to month with no clear plan for the future.

Emma shares the turning point was not one dramatic moment. Life simply became unmanageable. She could not keep pouring into the business while raising her boys and still feel like she had nothing to show for it. She had listened to the podcast for a long time, and finally made the call because she needed hope and a place to start.

We talk about what changed once we began working together. We tackled strategy: pricing, packages, moving away from pay as you go, team structure, marketing, and the numbers. But Emma is clear the biggest shift was mindset: believing in herself, recognising her worth, and seeing what was possible.

The ripple effect has been huge. Emma’s money mindset has changed, and she now has hope for the future, including what is possible for her boys. Her son wants to be a pilot, and where she once would have shut that dream down, she now believes they will find a way. She also shares personal changes, including opening the door to a relationship after years of being single, and stepping into a bigger, beautiful clinic space.

Key Takeaways

• If nothing changes, nothing changes. Sometimes you have to decide it is enough.
• Strategy grows the business, but mindset makes the strategy sustainable.
• Knowing your numbers and capacity gives you control and confidence.
• Community and accountability stop you doing this alone and keep you moving.
• The right support can change your business, and your whole life.

Episode Sponsors:
Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome to the Treat Your Business Podcast, the show for clinic owners who want real, honest advice and tried and tested ways of doing things.

Episode Summary 🎧

If you’re listening as this episode drops in January, you’ll know exactly what we’re talking about. The noise ramps up fast: “Nobody has any money in January”, “It’s Blue Monday”, “The world is a mess”, and it’s easy to slip into fear based decisions.

In this episode, I’m joined by Philippa Aldridge to unpack the money stories that show up for clinic owners at the start of the year, how they get reinforced over Christmas, and how to reset your money mindset so January doesn’t set the tone for the whole year.

Key Takeaways ✨

• Many clinic owners fall into the story that no one has any money in January, and it can quickly become a belief if you keep collecting evidence for it.
• Fear based decisions shrink your actions: you market less, avoid conversations, and assume people will not buy.
• If you stop showing up, your numbers reflect it, and that becomes the proof your brain was looking for.
• Christmas can trigger old money beliefs, especially when you spend time with people whose mindset is not aligned with where you are now.
• January is a powerful time to pause, reset, and reflect, rather than rushing into big decisions.
• Start with curiosity: write down the money stories you are telling yourself, then ask, “Is that definitely true?”
• Use the phrase “A part of me believes…” to create space and stop the story running the show.
• Take a 92 second pause before decisions to let stress settle so you can respond, not react.
• Look for evidence of money around you to support a new belief, because what you filter for is what you will find.
• If gratitude and meditation feel too woo, keep it practical: write things down, ground yourself, and do something different from your usual January pattern.

Episode Sponsor:

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account. 

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
If you’ve ever found yourself struggling to attract the right people, getting ghosted by candidates, or simply tired of recruitment draining your time and energy, this episode is for you. Today, I’m joined by Laura, a recruitment agent, to unpack what candidate experience really means, what’s changed in the hiring market, and why working with an agency might matter more than ever. 

Episode Summary
We chat about the challenges clinic owners face when hiring, why the old “post and hope” method no longer works, and the real cost of doing recruitment yourself. Laura shares her insider perspective on why building genuine relationships with candidates is key, how agencies have access to hidden talent, and why timely communication can make or break your next hire. 

Key Takeaways

• Recruitment is never a one-time task – it’s an ongoing process that needs your attention
• Agencies can access candidates who aren’t actively job-hunting but are open to the right opportunity
• Sifting through unqualified applications is a huge drain on time and resources
• The right agency will focus on long-term relationships, not just filling roles
• Delays in your recruitment process can cost you top candidates and revenue
• Candidate experience matters – from first contact to onboarding, clear and timely communication is essential
• Outsourcing recruitment isn’t just a cost – it’s an investment in your business’s future
• Start your hiring process early, and think ahead about your clinic’s needs

Resources & Links

• Connect with Laura and her team at https://www.recruittherapists.co.uk/

Episode Sponsor:

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account. 

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
Hey, it’s Katie Bell. Today’s episode is proof of what’s possible when you commit to the work and actually implement. I’m joined by Vicky, one of our current Evolve clients, who shares what’s changed in just 12 weeks in her clinic, her confidence, and her leadership.

Episode Summary
In this conversation, Vicky takes you behind the scenes of what her physiotherapy clinic felt like before joining Evolve. She was growing, hiring quickly, and making decisions without a clear strategy, which led to stress, burnout, and some tough team calls. We talk about the real cost of hiring too fast, why knowing your numbers matters, and how clarity creates momentum.

Vicky also shares the practical shifts she’s made already, including raising prices, moving away from pay as you go towards packages, focusing on her core physio services instead of diluting too soon, and getting more confident with sales conversations and marketing decisions.

Key Takeaways

• Hiring too fast creates stress, drains energy, and can stall clinic growth
• Knowing your numbers builds confidence and helps you make better business decisions
• Putting prices up can protect profit margins and support sustainable practice ownership
• Packages improve cash flow and help clients get better outcomes
• Focus beats dilution, especially in a young clinic
• Mindset and strategy together are what drive real change

Episode Sponsor:

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account. 

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome 👋
Happy New Year everybody, and thank you for being here for the first episode of 2026. I am so excited to be back. I feel like I am really back now. The last few months I have been dipping my toe back into the working world since having my baby, and I finally feel ready to properly dive back into content creation and planning what I want 2026 to look like.

Today’s episode is the real stuff. I am sharing the shift I have just made in my clinic, and why 90% of clinic marketing is now completely pointless.

Episode Summary
In this episode, I break down why so much of what clinic owners are doing in the name of marketing is just noise, and why visibility alone no longer fills your diary. The shift I made was not a new funnel, a new platform, or a shiny tactic. It was a strategic change in how we think about marketing, where we spend time, and what actually influences booking decisions.

I also share a few examples of what I changed in my own clinic, including massively reducing the time spent on social media and getting far more intentional about collaborations, so we stop confusing effort with effectiveness.

Key Takeaways

• Most clinic owners are not failing at marketing. They are overwhelmed by advice that says “post more” and “be everywhere”.
• Marketing should be measured by one question: does this influence booking decisions?
• Trying to market everything to everyone in a multidisciplinary clinic creates mental load, inconsistent messaging, and confusing communication for clients.
• Visibility does not equal trust anymore. Being seen does not mean being chosen.
• Healthcare decisions are emotional and trust led. Proof beats persuasion, and timing beats tactics.
• Good marketing should remove work, not create it. If it relies on constant posting, constant creativity, and being “on” all the time, it is not sustainable.
• The shift I made was moving from activity to leverage, from attention to intention, and from visibility to decision making moments.
• In my clinic, I reduced social media to 5% or less of the marketing team’s time and focused on fewer, higher impact projects.

Resources & Links

• Live masterclass: Wednesday 21st January at 1:00pm (Zoom)
• Register via this link (replay included, but you must register to receive it) https://marketing.thrive-businesscoaching.com/jan-masterclass

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome

Hello everybody, welcome back to the Treat Your Business podcast. If you’re listening on or around 31st December, you might be feeling a mix of relief, gratitude, and that quiet pressure about what’s next. This episode is intentionally gentle. It’s not about big aggressive goals, hustling into the new year, or adding more to your already full plate. Instead, it’s about reflection, perspective, and choosing how you want your life to feel, not just what you want to achieve.

Episode Summary

In this episode, I’m sharing the end of year framework I use with my clients (and for myself) to reset without judgement. We start by looking back with evidence, because when you’re tired your brain will tell you you haven’t done enough. Then we look at the cost of the year, because exhaustion is not a personal failing, it’s information.

Key Takeaways

• Pause before you plan. Reflection is essential if you want next year to feel different.
• Look back with evidence: use your calendar, photos, and journal to remember what you actually did.
• Notice the cost: where did your energy go, what drained you, and what nourished you?
• Score your life areas out of 10 to spot what needs attention in the year ahead.
• Most goal setting starts with Have (results), but sustainable change starts with Be (who you are becoming).
• Ask “how do I want to feel?” first, then let your actions and goals follow.
• Choose a word of the year as a simple filter for decisions and boundaries.

Resources & Links

• Journal prompt: Open your calendar and photos month by month and list what you did, led, created, managed, and navigated
• Clinic Growth Live:https://events.thrive-businesscoaching.com/cgl-waitlist-2026

Sponsors:

Today’s episode is sponsored by Jane, clinic management software and EMR. Jane’s online bookings and secure client portal help you reclaim your evenings and weekends by taking admin off your plate. To see how Jane can support your clinic, head to the link in the show notes to book a personalised demo. If you are ready to get started, use the code Thrive one mo at the time of sign up for a one month grace period on your new account. 

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources & Links

Clinic Growth Live: https://events.thrive-businesscoaching.com/cgl-tickets-2026

🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree

• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1