Making It in The Toy Industry

S6E05 | Why Human Touch Still Wins At Retail with Pyper Bleu


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My friend (and On Brand with Jimmy Fallon co-star) Pyper Bleu is joining me on the podcast today to share her perspective on the effects of AI and the algorithm on retail.

Our conversation starts with Pyper peeling back the curtain on how she built a platform of 400K subscribers on her YouTube channel Lyfe of Pyper, and why she decided to shift offline and open a retail shop — plus she explains how they're so different.

We also get honest about AI in our day-to-day — from using it to soften angry emails (there's humanity in that) to realizing AI-written "thank you" messages feel worse than no reply at all. Pyper shares why she stopped using AI for correspondence and actually got faster, and I open up about using AI to learn rather than just get answers. Plus, Pyper drops a killer tip about packaging that every toy inventor needs to hear.

If you're feeling a little AI overwhelmed, this podcast is your safe space. Cozy up with a warm cup of tea and give it a listen.


💜 Welcome, Toy People! 👋🏽 Thanks for being part of this playful community.

🧸 Mentioned In This Video 🧸

🔗 Resources:
https://pyperbleu.com/

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About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

...more
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Making It in The Toy IndustryBy Azhelle Wade | The Toy Coach

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