SAUR multiplied its industrial revenue by twenty in three years.

Two of the three largest water companies in the World are french: Veolia and Suez. So, for SAUR being the "French 3rd guy" is like being a small fish in a shark tank.

In that context, where making a dent is pretty challenging, SAUR had to differentiate. 

Hence, since starting up in 1933, SAUR had always bet on municipal water. And that's why they build and operate mostly municipal water and wastewater treatment plants across 20 countries. 

Yet, with water scarcity on the rise, the industrial segment is the fastest growing piece of the water sector's cake. 

So how do you react when you apparently bet on the wrong horse?

Well, in 2018, the Swedish investment fund EQT acquired SAUR with a plan. In five years, they would transform the company to surf the industrial wave!

They warmed up in 2020 by buying Unidro and Econvert, before their main move with the acquisition of Nijhuis, which would become their industrial flagship. 

Many more moves followed with the acquisition of Veolia's mobile fleet, of Flootech, Aqua-Chem, Sodai, Biosys Group, PWNT, and Nortech. 

And this is how SAUR multiplied its industrial revenue by twenty in three years.  

Wanna dive deeper into the topic? I discussed this (and much more) with Menno Holtermann, the CEO of Nijhuis Saur Industries! 

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