(don't) Waste Water! | Water Tech to Solve the World

S6E30 - Why do we Obsess Over These 0.1%?


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We focus on the wrong water!


Would you drink your neighbor's pee?


I'll be honest; I may well know that once fully treated, it's an absolutely safe water source; but I would still be reluctant. 


Indeed, whenever we discuss alternative water sources like reuse, people have a "yuck factor" as they imagine drinking it.


And how would I blame them: our entire homes are fed with water of drinking quality, even if about half of it is used for flushing the toilet, watering our flower boxes, or simply silently leaking somewhere in the house.  


At the end of the day, we really drink less than 1% of the water we consume every day. And our homes are the smallest of the three main water consumers, as they only use about 10% of our abstractions, against 20% for industry and 70% for agriculture!


That's why when we obsess over these 1% of 10%, which ultimately represent less than 0.1% of the full water cycle, we focus on the wrong water.


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(don't) Waste Water! | Water Tech to Solve the WorldBy Antoine Walter

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