Welcome to this week's episode of the Midweek Takeaway! Today, we are thrilled to welcome back John Regan, CEO of Electric Guitar.

In this episode, we dive into the exciting news of a strategic collaboration between Electric Guitar's primary subsidiary, 3radical Limited, and Digital Alchemy, a global marketing automation consultancy. This groundbreaking partnership aims to revolutionize client acquisition and engagement by merging 3radical's innovative gamification and audience engagement solutions with Digital Alchemy's renowned expertise in marketing automation.

John shares insights into how this collaboration leverages Digital Alchemy's strong technological partnerships with Salesforce, Adobe, SAS, Braze, and HCL. By integrating 3radical's SaaS platform, Voco, with Digital Alchemy's hyper-personalization strategies, clients can expect to see enhanced engagement and valuable first-party data collection.

We also explore how this partnership will strengthen 3radical's presence in the Asia-Pacific region, embedding their solutions more deeply into clients' strategies, and ultimately improving customer engagement, satisfaction, and retention.

Join us for an in-depth conversation about the immense potential of this collaboration to deliver powerful, data-driven marketing solutions. Don't miss this insightful episode as John Regan provides an exclusive look into the future of marketing autom

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