In this episode, Phil and Kevin are joined by John Regan, CEO of Electric Guitar, to discuss the company's exciting new developments. Electric Guitar's subsidiary, 3radical, recently secured a major campaign with Mediacorp, Singapore's largest media network, following a successful trial of its Voco engagement platform. John talks about how this campaign is set to deliver personalized experiences to a broader audience, boosting web traffic and capturing valuable consumer data. He also explains the strategic importance of this partnership in expanding the company’s presence in Southeast Asia and how similar solutions can benefit future clients. Tune in for an insightful discussion on the future of digital engagement and the potential growth of 3radical.

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