In this episode of The Midweek Takeaway, Phil Carroll and Kevin Hornsby are joined by John Regan, CEO of Electric Guitar PLC (LSE: ELEG), to discuss the company’s recent innovations and exciting updates. They explore the successful deployment of 3radical Limited’s Voco platform with NFC technology at the Grand Designs Live event in Birmingham. This groundbreaking solution allowed visitors at the DIY Home Decor stand to easily engage by tapping their smartphones to access digital brochures, book consultations, connect on social media, and receive exclusive offers, blending physical and digital experiences.

They also dive into the exciting news that 3radical is now integrated with Mastercard’s SessionM loyalty platform, making it easier to gamify loyalty and enhance customer engagement globally. Listen in as John Regan discusses how these advancements are shaping the future of customer interaction and first-party data marketing for Electric Guitar.

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