We are back again this week with another episode of The Room Podcast! This week we are joined by Julianna and Reed, the co-founders of Stych. TTopics in this episode include; the need for transparency and enabling conversations for potential M&A deals in the startup environment, the need for a more user-friendly and secure authentication method, and advice for other up-and-coming founders in the enterprise SaaS space.

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5:00 - Where did Julianna and Reed grow up and how did that shape their view of the world?
7:27 - Did Juliana ever think that becoming a founder would be something she pursued? 
9:47 - How did Reed relate to being a founder when growing up and what was his path from undergrad to becoming a founder?
12:32 - How did Julianna and Reed meet at Plaid?
17:38 - What was the “aha moment” that sparked the start of Stych?
22:05 - Who are the core buyers of Stych and what is the Go-To-Market strategy for Stych?
24:39 - What advice would Julianna and Reed give to new founders in the enterprise SaaS space?
27:39 - What advice do Julianna and Reed have for deciding if someone is a good partner?
32:10 - Who was the first person who said yes to investing in Stytch?
33:27 - What was a moment when things did not go as planned?
35:25 - What are some learnings from being the buyer persona for another startup that is looking to sell to another startup?
38:17 -  What was/is the most successful growth channel? And how have Julianna and Reed thought about outbound versus
inbound marketing as a result? 
40:25 - What's kind of next for Julianna and Reed personally?
42:44 - Who is a woman in your life that has had a profound impact on you and your career? 

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