SaaS Boss

SaaS Boss

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SaaS Boss episodes

  • Why Culture is King in the Remote Workforce, with Gonçalo Silva

    Doist has been fully distributed for over 10 years and their production has always been high, despite doubters telling them that development teams have to be co-located to be productive. Gonçalo discusses why building the right culture is key and the changes that any company can make to go remote.


    The Essential Ingredient Your Culture Recipe is Missing – Doist is completely egalitarian, according to Gonçalo. In everything they do. He explains how they developed that culture with their DO system, which empowers employees to work together on projects that excite them.


    The Stack That Helped Doist Scale to 25+ Million Users


    - @goncalosilva on Twitter: https://twitter.com/goncalossilva

    - Ambition & Balance by Doist: https://blog.doist.com/


    Connect with Natalie here:

    https://www.facebook.com/natalialunevaspeaks

    https://www.linkedin.com/in/natalialuneva/

    Join SaaS Boss group: https://www.facebook.com/groups/saasboss

    32 min
  • The 7 Deadly Sins That Kill Your SaaS Website Conversion, with Helen Peatfield

    This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss


    Helen Peatfield helps SaaS B2B companies by improving their conversion copy and customer flow so they win more customers and keep them too.


    We discuss:

    Poor positioning

    Awareness evels and marketing maturity

    Understanding your customer's mindset - logic vs emotion

    Sucky CTAs


    Connect with Natalie here:

    https://www.facebook.com/natalialunevaspeaks

    https://www.linkedin.com/in/natalialuneva/

    Join SaaS Boss group: https://www.facebook.com/groups/saasboss

    35 min
  • Maximizing Conversions During SaaS Demos, with Matt Wolach

    This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss


    Matt Wolach is the creator of The Perfect D.E.A.L. Process - an innovative system that makes it easy to close deals without having decades of sales experience and knowledge.


    We discuss:

    3 tactics to close more deals in the first ten minutes

    Self-assessment of your discovery process

    The perfect D.E.A.L. process


    Connect with Natalie here:

    https://www.facebook.com/natalialunevaspeaks

    https://www.linkedin.com/in/natalialuneva/

    Join SaaS Boss group: https://www.facebook.com/groups/saasboss

    23 min
  • 9 SaaS Sales Accelerators That Will Transform Your Company, with Scott Sambucci

    This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss


    Scott Sambucci is the Founder & CEO at SalesQualia, a sales coaching company that helps B2B Startups to grow sales faster.


    We discuss:

    The 3 distinct phases that every SaaS company goes through

    Growth pains in every phase

    9sales accelerators are core systems that if you build and implement upon will accelerate your sales process and growth.


    Connect with Natalie here:

    https://www.facebook.com/natalialunevaspeaks

    https://www.linkedin.com/in/natalialuneva/

    Join SaaS Boss group: https://www.facebook.com/groups/saasboss

    56 min
  • Pricing Strategies for your SaaS, with Patrick Campbell

    This is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss


    Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies.


    "Your SaaS pricing is the exchange rate on the value you’re creating in the world."


    Connect with me:

    https://www.facebook.com/natalialunevaspeaks

    https://www.linkedin.com/in/natalialuneva/

    Join SaaS Boss group: https://www.facebook.com/groups/saasboss

    52 min
  • Hosting Online Summits for Your SaaS to Grow Your Authority, Partnerships and Revenue, with Natalie Luneva

    This is an episode where Morgan Williams the host of Outbound Sales podcast interviewed me about organizing online summits for SaaS companies for his podcast Outbound Sales.

    Ever thought about organizing an online summit for your SaaS?

    Listen to this episode where I'll share why hosting an online summit is one of the smartest growth strategies for SaaS companies to:

    - increase connections with INDUSTRY LEADERS

    - build profitable PARTNERSHIPS with other companies

    - generate a year’s worth of CONTENT

    - jump start your THOUGHT LEADERSHIP

    - get invited to be a SPEAKER at other events


    Imagine that just 90 days from now...your SaaS makes the move from an obscure SaaS company, to a well-known and sought-after industry thought leader?

    This recording is from Outbound Sales podcast by Morgan Williams, episode #92.


    Resources:

    – Connect with Natalie on Facebook

    – Join SaaS Boss Facebook Community

    37 min
  • SaaS Customer Support, with Sarah Hatter

    Today I interview Sarah Hatter and we talk about creating an excellent customer support experience for your SaaS.

    Sarah is the founder and CEO of CoSupport, a business that has helped over 200 companies create excellent customer support experiences since 2011.

    She’s also the organizer of the ElevateCX conference AND the best-selling author of The Customer Support Handbook.


    We discuss:

    - The importance of customer support in the SaaS industry

    - How to get customers to use your knowledgebase

    - How to hire a support person

    - Key customer support metrics SaaS companies need to track


    Resources:

    – Connect with Natalie on Facebook

    – Join SaaS Boss Facebook Community

    55 min
  • SaaS Churn, with Val Geisler

    In this episode I interview Val Geisler and we talk about the impact of customer churn on your SaaS business.

    Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you nerds out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, CX, and digital strategy to her clients every day.

    We discuss:

    - How to start analyzing SaaS customer churn metrics

    - The generally acceptable annual churn rate for SaaS companies

    - How the dinner party strategy can help you onboard customers

    - How to use successfully use videos in your welcome email


    Resources:

    – Connect with Natalie on Facebook

    – Join SaaS Boss Facebook Community

    39 min
  • Technical leadership (from a past CTO, CEO, Director of Engineering, and Coder), with Cynthia Del'Aria

    Today I interview Cynthia Del'Aria and we talk about leadership in the SaaS world. Cynthia helps business owners turn their idea for an app, custom software, subscription product, or website into higher profit with higher margins. Her career spans nearly 25 years, and includes development skills in the full web stack, as well as the business side of the house.

    We discuss:

    - What first time SaaS founders need to understand about leadership

    - How to successfully lead a remote SaaS team

    - The harsh realities of entrepreneurship

    - Why more female founders and leaders are needed in technology


    Resources:

    – Connect with Natalie on Facebook

    – Join SaaS Boss Facebook Community

    26 min
  • Go-to-Market strategies for SaaS companies, with Dekker Fraser

    Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.

    We discuss:

    - The key pillars of a successful Go-to-Market strategy

    - The major mistakes SaaS Founders make in the early stages

    - How small startups can compete with large companies

    - How to successfully connect with potential partners and influencers


    Resources

    – Connect with Natalie on Facebook

    – Join SaaS Boss Facebook Community

    Check out Dekker's 1-page product marketing plan template here https://bit.ly/3iR8U0z

    27 min

About SaaS Boss

From the publisher's feed

My name is Natalie Luneva and I am an Exit Planning Advisor & Business Broker. I've spent 15+ years helping companies grow - now I help them become sellable.