SaaS Boss

Today I interview Anna Talerico about the business of SaaS and the 10 systems that every SaaS company needs to have in place to accelerate growth.

Anna helps to build and scale technology companies. She is focused on go-to-market, people, culture, and creating significant enterprise value.

We discuss:

- The importance of the 4Ps process in solving business problems

- Why you need to intentionally create an operating system for your business

- How to use OKRs effectively in your company

- The basic metrics you need to know for your SaaS company

- The biggest financial pitfalls SaaS founders need to avoid

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

Today I interview Adriana Tica about content marketing for SaaS companies.

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies.

We discuss:

- Why startup founders need to know their audience

- How SaaS founders can discover the industry to work in

- How to distribute your content effectively

- How to evaluate your content marketing strategy

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I interview Lolita Carrico about marketing growth strategies for SaaS companies. Lolita is a marketing strategy and business development consultant to leading SaaS, Fintech, Biotech and Digital Media brands.

We discuss:

- The two sides to effective marketing for SaaS businesses

- Pre-sale marketing and growth strategies to attract customers

- How to improve customer retention

- How to inject brand personality and remain top of mind with your clients

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

Today I interview Mark McDougall. Marc helps B2B SaaS companies book more demos & trials by optimizing their site for conversions.

We discuss:

- How to use customer churn to learn more about your customers and ultimately learn how to sell to them better

- Two vital things every SaaS company needs to do right now

- How to communicate with your SaaS customers and offer solutions to their problems

- How the pandemic has affected SaaS companies

- What you can learn from immediate cancellations

- The benefits of using video in your outreach

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I interview Alex Theuma, the founder of SaaS stock, the first and leading conference dedicated to SaaS companies in Europe.

We discuss:

- The impact of COVID-19 on SaaS companies, remote work revolution

- The massive rise of Online Events Tech Platforms

- Success stories of SaaS companies pivoted as a result of the pandemic

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I interview Anita Toth. We discuss everything you need to do to reduce your churn rate.

Anita works with growing B2B SaaS companies that want to stop losing their hard-won customers to churn.

We discuss:

- The acceptable level of churn for a SaaS product

- How to properly segment your customer base

- How I recovered over a $1000 from users who involuntary churned

- Easy fixes you can make to reduce churn

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I interview Gv Freeman about the importance of self-care for founders. Gv is a tech startup coach, fractional CMO, founder, internationally recognized speaker and author. He frequently consults with software and professional service companies to better align their marketing, sales, and product development processes

We discuss:

- Dangers of hustle culture

- The biggest issue with "broken" founders

- The importance of mindfulness

- How founders can overcome doubt and negative thoughts

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I interview Katie Bronnenkant. We discuss the major accounting and financing issues SaaS founders need to know about.

Katie helps early stage (Seed/Series A) SaaS companies leverage their own financial data to grow their business and raise from VCs.

We discuss:

- How to get started with accounting and financing for your SaaS company

- Quick and easy ways to calculate your MRR, CAC and Gross margin

- How to avoid losing money due to unpaid invoices

- The various ways you can create projections and track your expenses

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I interview Kristie Jones about hiring your first sales rep. Kristie has more than 15 years of sales management experience in the SaaS industry. She is the principal at Sales Acceleration Group where she helps founders build, grow and scale their sales team by improving process strategy and people to accelerate revenue.

We discuss:

- How to make your first hire

- Hiring remotely for early stage startups

- How to onboard a successful candidate

- Why you need to avoid micro-managing sales reps?

Download sheet of competencies & sample interview questions that Kristie mentioned here: https://salesaccelerationgroup.com/saasboss

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I speak with Tom Hunt about growing a SaaS business via podcasting. Tom builds and grows software businesses. He is the co-founder of a podcast host called bCast and he is the creator of the Confessions of a B2B marketer podcast.

He also writes amazing SaaS growth case studies at saasmarketer.io

We discuss:

- How SaaS businesses can benefit from podcasting

- How to produce and promote your podcast efficiently

- How SaaS founders can improve their interviewing skills

- The benefits of properly positioning your podcast in your industry

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community