SaaS Boss

On this episode of the SaaS Boss podcast I interview Mark Thompson about affiliate marketing. Mark Thompson is the co-founder of PayKickstart.com – a SaaS that is reinventing the modern-day shopping cart and affiliate management, helping thousands of businesses and Entrepreneurs sell more, maximize customer lifetime value and automate subscription commerce.

We discuss:

- How to structure affiliate commissions for your affiliates

- The industries that are crushing it with affiliate marketing

- How Mark won a car from ClickFunnels

- The important reasons you need to hold on to your existing affiliate customers

Resources:

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I spoke with Garrett Mehrguth about the six data validated tactics to increase qualified lead volume to your SaaS. Garrett is the CEO and co-founder of Directive, a performance marketing agency for SaaS companies. He is also thought leader and a speaker.

He shares six battle tested tactics across 60 plus accounts over the last 12 months that have been statistically proven to increase his SaaS clients qualified lead volume.

We discuss:

- Why your website needs to look better than your product?

- How to market your SaaS product effectively

- The magic question that improved his activation rate from 2% to 18% in two months

Resources

Garrett on Twitter

Garrett on LinkedIn

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of the podcast I interview Shawn Flynn about SaaS funding. Shawn regularly works with incubators, accelerators, angel groups, VC, local governments, and institutions to promote economic growth. He has helped several companies land and set-up operations in Silicon Valley as well as Silicon Valley companies set up offices, partnerships, and funding relationships overseas.

He is also the founder of Silicon Valley Successes a television show that features entrepreneurs and people that work with them and is the host of The Silicon Valley Podcast where he has interviewed some of the biggest names in tech industry.

We discuss:

- The funding options available for founders

- The kind of funding option you should adopt

- How to pick the right incubator and accelerator programs

- The differences between angel and VC funding

Resources

Shawn on LinkedIn

The Silicon Valley Podcast with Shawn Flynn

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community

On this episode of SaaS Boss show I interview Geoff Atkinson, the Founder-CEO of Huckabuy, a software company disrupting the SEO industry.

Things we discuss:

-Website is your most important piece of technology, so treat it as such.

-Architecture of the website & navigation.

-Importance of structured data.

-Page speed and why you should care.

-Rich results, how are search results pages changing and how should you strategize accordingly?

- Connect with Natalie on Facebook

- Join SaaS Boss Facebook Community

On this episode of SaaS Boss show I interview Nicole Tibaldi, Engineering Manager at Gatsby. She cares deeply about improving tech hiring, agile processes, and bridging the gaps between product, design, and engineering.

She is also an accomplished conference speaker who has given multiple presentation about hiring processes in the tech industry.

Things we discuss:

• What makes a good candidate.
• How to conduct early screens (non-technical).
• How to conduct coding interviews.
• What personal characteristics to look for in a software engineer?

- Connect with Natalie on Facebook

- Join SaaS Boss Facebook Community

On this episode of SaaS Boss show I interview James Rose, a Zapier & Automation Trainer. He is also the co-founder of ContentSnare a SaaS tool for digital agencies to get content from their clients.

In this episode of the show we discuss new awesome ways to get more done in less time and how to automate your business processes effectively, as well as:

- some of Jimmy's favourite automations (did you know you could speed up video playback on Facebook? I didn't!)

- how to keep automation personal

Links:

- Content Snare

- Jimmy Rose

-Connect with Natalie on Facebook

-Join SaaS Boss Facebook Community

On this episode of SaaS Boss show I interview Benjamin Dell, a founder of a number of SaaS startups like Missinglettr, HeySummit, HelpShelf & OnboardFlow (two of which were acquired).

We talk about how to build a profitable SaaS business and discovering the type of founder you are. Today we talk less about the business and more about you, the creator of that business, and how you as the founder think of and approach your role.

Things we discuss:

Work out where you add the most value / what you’re ‘excellent’ at.

Developing the confidence to articulate the above both internally and externally.

Building a plan based on the above, defining the ideal structure of your future business and then work backwards from there.

Be careful about the advice you listen to - including this! Care deeply about forming your own conclusions about how you work most effectively.

Rinse and repeat - this should be a lifelong obsession.

-Connect with Natalie on Facebook

-Join SaaS Boss Facebook Community

Want to get free tickets to SaaStock Remote Conference happening June 10-11 ($129 value)? I'm writing a book about how other successful founders got their first few paying, please consider helping other founders by taking part in the creation of this book and fill out this 5-minute survey here: https://s.surveyanyplace.com/grow_your_saas

On this episode of SaaS Boss show I interview Joel Klettke of Case Study Buddy about how SaaS can capture, share, and cash in on customer success stories.

Joel is the founder of Case Study Buddy, a team of case studies specialists who help companies capture, share and cash in on customer success stories

He is a sought after conversion copywriter for SaaS and B2B companies where he has helped clients like Hubspot and WP engine turn more visitors into customers.

On this episode we discuss:

• Laying the foundation to creating case studies
• Creating the study/success story and conducting an interview
• Promoting the customer success story

In this episode of SaaS Boss show I interview Victor Purolnik, a developer and entrepreneur who’s been in remote product development for almost a decade.

Victor Purolnik is a developer and entrepreneur who’s been in remote product development for almost a decade. Since 2015, he’s using his vast knowledge about working with Eastern European developers to help founders launch and scale successful software products.

In this episode we discuss:

1. Signs that show when to stop coding yourself

2. What to hand out first

3. Hiring Options – What’s the best for Whom?

4. Mindset Shift

5. How to prepare documentation

6. How to manage remote developers

7. Remote culture

8. Finding remote developers

To join the mastermind community I mentioned in the intro, fill out your info here: https://forms.gle/MybVDU8tje1vpSEP6

Find your tech team within 72h with Trustshoring: https://www.trustshoring.com

Reach out to Victor to get advice on hiring and outsourcing tech and marketing for your SaaS. Connect on LinkedIn: https://www.linkedin.com/in/victorpurolnik/

In this episode of SaaS Boss show I interview Austin Ford about How to Stop Churn and Get Forever Customers using challenge funnels.

In this episode we discuss:

-How to get customers to pay for your "Free" Trial

-How to create a powerful "Aha" experience for new customers to understand the full benefit of your software

-How to outspend your competitors to acquire new customers without using your own funds

Book mentioned:

Retention Point by Robert Skrob