SaaS Half Full

In this episode of SaaS Half Full, Lindsey takes a trip down memory lane sharing the most downloaded episodes of 2021 highlighting key insights.

Episodes featured are:

• Nikki Boehm, Dylan Touhey, Christina Dell Villar, Jon Ferrara, and Mendy Werne
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London. When is the right time to expand your SaaS company into the European market? Alan consults organizations considering this venture and shares with us his insight on a successful expansion. He talks about the unique differences between operating in the U.S. and Europe, including resource constraints, currency, language barriers, and pricing arbitrage. Whether you're thinking about setting up an office across the pond or are simply interested in learning more about SaaS in Europe, you'll find something in this conversation.

• Connect with Alan: https://www.linkedin.com/in/alangleeson/
• Learn more about Agility: https://www.workwithagility.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rachel started her role at Notion, a PLG company, she knew the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team. Listen as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together.

• Connect with Rachel: https://www.linkedin.com/in/rachelhepworth/
• Learn more about Notion: https://www.notion.so/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel "closing" events.

Even the term "Zoom fatigue" is fatigued. Have SaS marketers pivoted their virtual event strategies to still drive value? Nikki believes an organized, funnel-based approach to virtual events is the key to creating bottom-line impact. Listen to hear the common mistakes made in planning virtual events and how she builds events based on stages of the funnel, adjusting expectations and ROI for each type of event.

• Connect with Nikki Boehm: https://www.linkedin.com/in/nicoleboehm1/
• Learn more about Namely: https://www.namely.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax.

Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together to strengthen the power of ABM. Executing paid strategies for SaaS companies, Brian has implemented paid strategies to run in tandem with ABM to bring more data insights for greater returns. Whether you're new to ABM or trying to revamp your strategy, Brain has insights to help you level up.

• Connect with Brian Walker: https://www.linkedin.com/in/walkerb40/
• Learn more about Statwax: https://www.statwax.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web.

How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you're thinking about entering a new category or becoming more well-known in the one you're in, listen and learn from Araks as she tackles the common mistakes SaaS marketing teams make when competing in a saturated landscape.

• Connect with Araks Nalbandyan: https://www.linkedin.com/in/araksya-nalbandyan/
• Learn more about 10Web: https://10web.io/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper chats with Ethan Beute, the Chief Evangelist of SaaS company, BombBomb.

A chief evangelist encompasses so much more than being a hype man or a hype woman for a brand. Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to the brand perception of a SaaS company.

• Connect with Ethan: https://www.linkedin.com/in/ethanbeute/
• Learn more about BombBomb: https://bombbomb.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

On this cross-over bonus episode, Lindsey Groepper joins Muhammad Yasin and Eva Jackson on the Agile Marketing Podcast to discuss how she has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role.

• Follow the Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/
• Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack
• Produced by Share Your Genius: https://www.shareyourgenius.com/

In this episode of SaaS Half Full, Lindsey Groepper chats with Muhammad Yasin, Executive Vice President of Marketing at PERQ and Co-founder of the organization Agile Marketing Indy and its associated podcast.

Having worked with Agile principles in marketing for years, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you're an avid Agile practitioner or a marketer simply thinking about exploring the concept, Muhammad shares critical takeaways to help you work better.

• Connect with Muhammad Yasin: https://www.linkedin.com/in/muhammadyasin/
• Learn more about PERQ: https://perq.com/
• Listen to the Agile Marketing podcast: https://agilemarketingindy.com/podcasts/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker, SVP at Insight Partners, about milestones throughout the scale-up journey and the role of a CMO throughout.

Insight Partners has invested in over 400 software companies and Nikki has seen the highs and lows of milestones and funding announcements. What is important to the VC vs. the portfolio CEO? What are the realistic expectations? Listen to hear Nikki's perspective on goal setting and leveraging marketing to reach business outcomes throughout the SaaS growth journey.

• Connect with Nikki Parker: https://www.linkedin.com/in/nikki-parker-68620828/
• Learn more about Insight Partners: https://www.insightpartners.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull