SaaS Half Full

In this episode of SaaS Half Full, Lindsey Groepper chats with Eric Quanstrom, CMO at CIENCE, about when and why you should outsource your sales development reps, the cost of outsourcing vs in-house and why inbound marketing alone isn't the holy grail of lead generation.

When deciding to outsource an SDR or not, Eric believes there is no single right answer. The decision is based on your SaaS business's circumstances, goals, agenda, and how you want to get there. Tune in to hear more of Eric's insights.

• Connect with Eric Quanstrom: https://www.linkedin.com/in/quanstrom/
• Learn more about CIENCE: https://www.cience.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Get your cocktail kit at www.shakerandspoon.com/halffull

In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers.

When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune in to hear more of Jon's insights.

• Connect with Jon Ferrara: https://www.linkedin.com/in/jonvferrara/
• Learn more about Nimble: https://www.linkedin.com/company/nimblecrm/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt, VP of Marketing at Capacity, about the mistakes most SaaS marketers make in building their MarTech stack and how it should all begin with one thing — your customer journey map.

Whether you're a scaling company building out your martech tools for the first time, or a seasoned marketer with more tools in your stack than you can count, Justin walks through how to take inventory and build an efficient and affordable martech stack.

• Connect with Justin Schmidt: https://www.linkedin.com/in/justinallenschmidt/
• Learn more about Capacity: https://capacity.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, host Lindsey Groepper chats with Norman Crowley, Founder of Cool Planet Group, one of Europe's fastest-growing energy companies, about his journey selling his previous tech company, Inspired Gaming Group. A$1B acquisition of the company fell through just hours before the stock market crash in 2018, and Norman recounts the hours and days after.

Tune in to hear the full story, plus additional insights from a serial and seasoned SaaS entrepreneur on when to sell your company, how to adjust your business if something isn't working and how to vet investors.

• Connect with Norman: https://www.linkedin.com/in/norman-crowley-4b075841/
• Learn more about Crowley Carbon: https://www.crowleycarbon.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, host Lindsey Groepper chats with Christina Del Villar, SaaS veteran and Founder of Christina Del Villar LLC, about how CMOs can learn the language of various key stakeholders and develop influence outside of the marketing team.

CMOs are fantastic at uncovering stakeholders for the business and creating messaging alignment around their products and prospects. However, they are often terrible about marketing themselves and promoting their vital contributions to the organization. Christina dives into how to create marketing advocates across the organization, providing real-life examples of when she implemented these strategies in her past as a SaaS CMO.

• Connect with Christina: https://www.linkedin.com/in/christinadelvillar/
• Learn more about Christina Del Villar LLC: https://www.linkedin.com/company/christina-del-villar/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, host Lindsey Groepper chats with Elias Rubel, CEO of Matter Made, a B2B growth marketing agency in Silicon Valley. Elias has been around the SaaS block as a founder, marketer and now a go-to-market-strategy agency owner.

Whether you're an early-stage SaaS company or an established brand launching a new offering, Elias has identified four mistakes most companies make in their GTM strategy which holds them back from explosive growth.

• Connect with Elias: https://www.linkedin.com/in/elirubel/
• Learn more about Matter Made: https://www.mattermade.co/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey, CMO at One Net Inc., a creative and digital marketing agency, about three major privacy changes that will lead to the death of customer attribution.

In 2022, SaaS marketers will shift their focus, spending more on brand awareness and ditching the traditional demand-generation tactics.

Tune in and listen to Dylan share how the shift will unfold and how it will affect marketing budgets in 2022.

• Connect with Dylan: https://www.linkedin.com/in/dylan-touhey-cmo/
• Learn more about One Net Inc: https://www.onenetinc.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner Mendy Werne, CEO at BLASTmedia, the only PR firm dedicated to B2B SaaS.

BLASTmedia has a proven track record of proving media relations and thought leadership campaigns are successful tactics for clients, but PR continues to be a polarizing topic.

Tune in and listen to two PR pros use their experience to debunk or support common PR statements, including ROI, the value of press releases and the state of media relationships.

• Connect with Mendy: https://www.linkedin.com/in/mendy-werne-01a1041/
• Learn more about BLASTmedia: https://www.blastmedia.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/

SaaS Half Full, the only podcast serving B2B SaaS marketers, has entered its second year — and it's time to shake things up! After three amazing seasons led by host Lindsey Groepper, the demand for guests and content has never been higher.

So, say goodbye to seasons! From now on, SaaS Half Full will be delivering fresh B2B SaaS insights every month — nonstop. Guests have been pulling up their seats to share their thoughts with Lindsey, so get your cocktails ready for brand new episodes starting in March.

See you soon and bottoms up!

• Subscribe to SaaS Half Full: https://saashalffull.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, host Lindsey Groepper chats with John Francis, Founding Partner at Stout Street Capital. The microfund has always focused on investing in underrepresented founders in the middle of the country, but 2020 brought to light the opportunity to also focus on those founders from underrepresented groups.

John shares how 2020 encouraged Stout Street to pivot and support more diverse founders, what he believes later-stage VCs can do to help and what investing trends look like inside the coasts.

• Connect with John: https://www.crunchbase.com/person/john-francis-3
• Learn more about Stout Street Capital: https://stoutstreetcapital.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/