SaaS Half Full

In this episode of SaaS Half Full, we talk with Christina Mautz, CMO and interim CRO of Moz, an SEO and local search platform.

SaaS marketing professionals have more resources available to them than ever before. But in the pursuit of more leads at a faster pace, how far is too far? What does responsible marketing look like in this day and age? And how can marketers win over executives and customers with personalization rather than volume?

Listen as Christina shares how targeted, personalized marketing is better for brands and customers and how marketers can win the fight against volume marketing, even in the digital-only world COVID-19 has created.

Connect with Christina: https://www.linkedin.com/in/christinamautz/

Learn more about Mox: https://moz.com/

Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/

Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we talk with Simon Berg, CEO of Ceros, an experiential content creation platform.

Marketers are now contending with a digital-only world, where your online presence is your only presence - and highlighting cracks in companies' content experiences. From who actually owns it to how it's measured and evaluated, marketers suddenly face tough questions. How can they better command content experiences while also ensuring they talk with customers rather than at them?

Listen as Simon explains how marketers can inject more creativity into digital-only experiences to make it meaningful and how practitioners and CMOs must align their values and emotions to succeed online.

• Connect with Simon: https://www.linkedin.com/in/simon-berg-4790505/
• Learn more about Ceros: https://www.ceros.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia:

In the first episode of Season 2 of SaaS Half Full, we talk to Kate Adams, VP of Marketing at Drift.

Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out?

Listen as Kate shares how companies can succeed in making the big switch to all-digital and where B2B marketers should double down on creative digital marketing.

• Connect with Kate: https://www.linkedin.com/in/kateadams24/
• Learn more about Drift: https://www.drift.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

After breaking into the top 100 marketing podcasts in its first season, SaaS Half Full, the only podcast serving B2B SaaS marketers, returns for another round!

In Season 1, Lindsey Groepper shared drinks with brilliant marketing minds from companies like Zapier, IBM, 6sense, and G2. They covered everything from scaling a rock star marketing team to the truths and myths about ABM.

Season 2 promises fresh insights from incredible guests from companies like Drift and Moz. Lindsey invites you to join the conversation — bottoms up!

• Subscribe to SaaS Half Full: https://saashalffull.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In the last episode of Season 1, we're talking to Adam Goyette, VP of Demand Generation at G2. Adam sat down with Lindsey to discuss building a kick-ass marketing team.

You'll learn how Adam digs deeper into a candidate's background and skills to find the ones who will truly shine in the role. He also shares more finding marketers who bring curiosity and an entrepreneurial spirit -- and how marketing leaders can use that to full effect.

Are there red flags you're overlooking in your hiring process? And are you catching the little details that indicate a candidate's long term success as a member of your team? Tune in to the conversation and find out.

• Learn more about BLASTmedia: https://www.blastmedia.com/
• Connect with Adam: https://www.linkedin.com/in/adam-goyette/
• Learn more about G2: https://www.g2.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/

In this episode of SaaS Half Full, we're talking to Cassandra Jowett, Senior Director of Marketing at PathFactory.

Many B2B marketers' worst fear is no one ever realizing their content exists. They spend a ton of resources creating content, but most of it sits dormant or hides behind a form. How can marketers more effectively activate content in the customer journey?

Listen as Cassandra shares how you can work with customer-facing teams to maximize your content efforts. She also weighs in on the forms vs. no-forms debate and how to remove friction from the content journey

• Connect with Cassandra
• Learn more about PathFactory
• Connect with Lindsey
• Get your own drink

In this episode of SaaS Half Full, we're talking to Cody Jones, Head of Partnerships at Zapier.

Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions?

Listen as Cody explains how partnerships and a "two marshmallow mentality" supplanted the usual sales cycle at Zapier. You'll also learn how its nontraditional approaches help Zapier build long-term partnerships and how marketers can think more holistically about partner success.

• Connect with Cody
• Learn more about Zapier
• Connect with Lindsey
• Learn more about BLASTmedia

In this episode of SaaS Half Full, we're talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems.

Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM's work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to show?

Listen in as Kimberly shares the metrics she's measured by and her take on B2B vs. B2C marketing.

• Connect with Kimberly: https://www.linkedin.com/in/kimberlystorin/
• Learn more about IBM Cognitive Systems: https://www.ibm.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we're talking to Latane Conant, CMO at 6sense, about all things ABM.

Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today's prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them?

Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation.

• Connect with Latane: https://www.linkedin.com/in/latane-conant
• Learn more about 6sense: https://6sense.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies.

Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp.

What are the challenges to making this kind of change in our organizations? And what stops us from rocking the boat a bit in these situations?

Listen in as Carilu shares some of the challenges facing CMOs today in B2B SaaS companies.

• Connect with Carilu: https://www.linkedin.com/in/carilu-dietrich-01241b/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/