SaaS Half Full

In this episode of SaaS Half Full, host Lindsey Groepper chats with Helen Yu, CEO and Founder at Tigon Advisory. Last year threw customer experience expectations for a loop, and companies wanting to win in 2021 have to adapt their CX to match. But what does success look like now?

Listen as Helen shares the new drivers of customer experience and who in your company should ultimately own CX.

• Connect with Helen: https://www.linkedin.com/in/tigonhyu/
• Learn more about Tigon Advisory: https://tigonadvisory.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

On this episode of SaaS Half Full, Lindsey goes down memory lane sharing the most downloaded episodes of 2020 highlighting key insights. Episodes featured are:

• Cody Jones
• Simon Berg
• Carilu Dietrich
• Norman Guadagno
• Cassandra Jowett

Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, host Lindsey Groepper chats with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk. With all in-person events cancelled, Zendesk realized their traditional digital avenues for sharing content were no longer cutting it — they were getting lost in the noise with everyone else. Prelini and her marketing team pivoted in a big way, delivering the Zendesk Morning Show, an in-house news-style show hosted from Prelini's guest bedroom.

Even more impressive? The Zendesk marketing team spun up the idea, produced and released the first episode in just three weeks' time.

Listen as Prelini shares how the Zendesk Morning Show came to be and what she learned as she and her team went from marketers to producers overnight.

• Connect with Prelini: https://www.linkedin.com/in/prelini/
• Learn more about Zendesk: https://www.zendesk.co.uk/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we talk with Ryan Barretto, SVP Global Sales at Sprout Social. When his sales team went remote, the traditional framework of 9-5 sales pivoted, and Ryan had to allow his sales team to work within the new constructs of an at-home office life.

Offices closing around the world forced B2B SaaS sales and marketing teams to alter course in selling their products. It also changed companies' sales cultures and left leaders worrying: Would sales productivity take a dive? How do we hold our teams accountable when emotions are at an all-time high?

Listen as Ryan shares how his inbound-heavy sales team pivoted to meet customers' needs through a tumultuous year (spoiler: education trumped empathy) and what SaaS CMOs should understand about the new demands of their social media managers.

• Connect with Ryan: https://www.linkedin.com/in/ryanbarretto/
• Learn more about Sprout Social: https://sproutsocial.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we talk with Jim Benton, CEO at Chorus.ai, who joined the company the day the world locked down. Jim quickly pivoted his work style to lead a team he's never met, and came up with the brilliant idea to share his company's data in a unique format to help other struggling sales leaders.

When B2B marketing and sales went remote, it spawned a lot of questions companies had to contend with. Was it the right time to sell products? Could they even afford to retain their staff? Companies required data to navigate a new normal, but where would it come from?

Listen as Jim shares Chorus's pivot to freely providing their platform data to answer those questions and many more during the Chorus Weekly Briefing — hosted by Jim — and how the show is helping transform the way sales teams hire, coach and sell in today's remote world.

• Connect with Jim: https://www.linkedin.com/in/benton/
• Learn more about Chorus: https://www.chorus.ai/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

Following a season recorded during one of the strangest times, SaaS Half Full, the only podcast serving B2B SaaS marketers, is back for another round!

In Season 2, Lindsey Groepper used "new normal" and "now more than ever" more times than she could count as marketing leaders from companies like Drift, Moz and Ceros shared their new pandemic-focused strategies.

Season 3 brings marketers more tactical advice on the pivots 2020 demanded. SaaS leaders from companies like Cheetah Digital and Sprout Social discuss what pivots worked wonders and what their results have been. Lindsey invites you to join the conversation — bottoms up!

• Subscribe to SaaS Half Full: https://saashalffull.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we talk with Tim Glomb, VP Content & Data at Cheetah Digital, who leveraged his previous B2C experience with MTV's Jackass to pull off a killer B2B virtual-event promotion.

With nearly every annual event going digital in 2020, it's easy to understand why people are burned out on them. This leaves B2B marketers creating online events with a new challenge: How do we stand out from thousands of other events and make people want to attend?

Listen as Tim shares Cheetah's pivot to promoting their online event more like a B2C brand by tapping Mötley Crüe drummer Tommy Lee and skydiving with execs, as well as how to get even the most conservative leadership teams onboard with your wilder ideas.

• Connect with Tim: https://www.linkedin.com/in/timglomb/
• Learn more about Cheetah Digital: https://www.cheetahdigital.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we talk with Norman Guadagno, CMO at Acoustic, an independent marketing cloud platform.

In the midst of the pandemic's disruptions to SaaS marketing, a new CEO joined Acoustic, bringing to Norman the opportunity to efficiently communicate his marketing team's goals and his personal views as CMO.

Listen as Norman shares his perspective on how marketing executives should navigate the first 30 days with a new CEO and how to approach marketing when your views on the topic differ.

• Connect with Norman: https://www.linkedin.com/in/normanguadagno/
• Learn more about Acoustic: https://acoustic.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider.

As marketers, we hear the word "brand" bandied around a lot. But what does that mean for B2B SaaS companies today?

Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company's services offering.

• Connect with Adrian: https://www.linkedin.com/in/adriankcohn/
• Learn more about Smartling: https://www.smartling.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we talk with Kate Bullis, Co-founder and Managing Partner at SEBA International, an executive search firm specializing in placing CMO roles.

In the state of the current economy, how has executive search been affected? Kate analyzed data from more than 20 search firms — including her own — and uncovered a surprisingly positive outlook.

Listen as Kate shares her findings, including where companies often fall short in executive search efforts, the tech CMO's changing role and the brands she believes are winning during the economic downturn.

• Connect with Kate: https://www.linkedin.com/in/katebullis/
• Learn more about SEBA International: http://www.sebasearch.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/