SaaS Insider

By Shira Abel

What's SaaS Insider about?

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.

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SaaS Insider episodes:

01.10.2018
093: Naomi Assaraf on Growing Your Business By Knowing Your Customer
How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing? About Naomi Assaraf -Naomi Assaraf is...
01.02.2018
092: Ferdinand Goetzen on Growth Marketing and Experimentation
What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation? About Ferdinand Goetzen Ferdinand Goetzen...
12.26.2017
091: Whitney Sales on Growing and Selling in New Markets
How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively...
12.19.2017
090: Steve Tornello on Creative Marketing and Advertising
How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider...
12.12.2017
089: Joshua Ho on Increasing Revenue with Referral Marketing
What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and...
12.05.2017
088: Andre Yee on ABM and How the Buyer Behavior Has Changed
What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some...
11.28.2017
087: Carlyn Manly on Marketing for SaaS and ABM
Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and...
11.21.2017
086: Geva Perry on Helping SaaS Companies Focus and Succeed
How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in...
11.14.2017
085: Tal Tsfany on Customer Success in the Subscription Economy
How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good...
11.07.2017
084: Rob Rawson on Team Management and Increasing Conversion Rates
What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert...
10.31.2017
083: Ian Cleary on Social Media, Content, and Time Management
How to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be sharing? Ian Cleary from RazorSocial shares his tips with the host Shira Abel on...
10.24.2017
082: Aaron “Air” Ross on Outbound Sales Made Possible
Why there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a small team to accomplish everything? Aaron “Air” Ross shares with the host Shira Abel...
10.17.2017
081: Ben Childs on Where to Begin With Your SEO Strategy
What should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you should know about PPC? Ben Childs, the founder of Digital Reach, talks to the...
10.10.2017
080: Josh Haynam on Affiliate Marketing And Growing a SaaS Business
What’s the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use quizzes as a part of your strategy? Josh Haynam talk to the host Shira Abel about how...
10.03.2017
079: Tukan Das on Finding Prospects Based on Intent
Are you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift,...
09.26.2017
078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions
Have you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff...
09.19.2017
077: Max Pecherskyy On Joining a Startup Accelerator
How do you make sure you’re not wasting your time in an accelerator? What are some “growth hacks” your startup can use in the early stage? How to figure out your customer segment? Max Pecherskyy, the Co-Founder of PromoRepublic, shares...
09.12.2017
076: Cristina Vetere-Saunders on Marketing Operations For B2B
How large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a...
09.05.2017
075: Adam Stein on Product Marketing And Satisfying Your Sales Team
How can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider,...
08.29.2017
074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS Business
How can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selling to? Elie Khoury, the CEO of Woopra, talks to Shira Abel about starting his...
08.22.2017
073: Kurt Shaver on Social Selling and Leveraging Content
Should salespeople blog and create their own content? How to leverage video to improve sales? What are some different types of content that you could be sharing? Kurt Shaver, the Chief Sales Officer (CSO) of Vengreso, talks to Shira Abel...
08.15.2017
072: Dave Ewart of Oracle on Driving Innovation at an Enterprise
How do you make a transition from a job at a startup to an enterprise? How to help sales and marketing departments work together towards one common goal? Can you get sales fight for MQLs? Where do you start when...
08.08.2017
071: David Cancel on Enforcing Culture and Setting People up For Success
How do you enforce culture and set people up for success? How can you choose the right people to join your team? Can you make sure you have diversity? Shira Abel talks to David Cancel about having five successful exits,...
08.01.2017
070: Anders Härén on UX, Gamification and a Customer Journey
Why you should have an even distribution of UX professionals and developers on your team? How do you fail before you write code? Shira Abel and Anders Härén talk about data, gamification, building an ideal customer persona for your business...
07.25.2017
069: Elizabeth Harr on Strategy, Growth, And Building a Marketing System
What is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more. About Elizabeth...
07.18.2017
068: Venkat Nagaswamy on Lifelong Learning and Account Based Marketing
How does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM,...
07.11.2017
067: G Leavitt on Five Biggest Reasons Marketing Departments Fail
Why do marketing departments fail? What should your plan consist of? Where to start when evaluating a campaign? Shira Able and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and...
07.04.2017
066: Oren Goldschmidt on Innovation as a Product for Enterprises
Is it possible to get customers before you have a product? How do you bring large corporations together and at the same time create new products in a startup like environment? Shira Abel discusses innovation and working with enterprises with...
06.27.2017
065: Peep Laja at CXL on Increasing Your Website’s Conversion
How do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja....
06.20.2017
064: Eileen Carey at Glassbreakers on Building an Enterprise Grade
Is your company enterprise-ready? How do you define customer success when creating a product that doesn’t exist on the market? Why is it important to have mentorship programs? Today Shira Abel sits down with Eileen Carey to talk about becoming...
06.13.2017
063: Emily Triplett Lentz on Making Content a Part of Your Business Strategy
How to decide what type of content to produce for your SaaS business? Should you do it at all? What is a great way to find out more about your customer and how they feel about your company? How long...
06.06.2017
062: Marylou Tyler on Zero Cold Calling Outbound Sales
How to warm up the chill of cold conversations with your prospects? What phone habits increase your chances of booking the first meeting? Where do metrics come into play? Today Shira Abel and Marylou Tyler discuss the book Predictable Prospecting,...
05.30.2017
061: Jay Baer On The Future Of Customer Service And Marketing
What are the biggest mistakes that SaaS companies make? What is Account Based Marketing and is it right for your SaaS business? Should Martech and Customer Service Tech expect a massive shake out? Today Shira chats with Jay Baer, the...
05.23.2017
060: Reactional Transactional, Pekka Koskinen on Analytics and making sure you track the right things
Pekka Koskinen has started several companies. Some of those companies have been set up, and then he's set management in place and he stays on the board. Another has been sold. With Leadfeeder, he plans on going to the next...
05.16.2017
059: Ryan O'Hara on The Art of Making Someone Like You
Using humor in marketing is an art, and doing it well means more loyalty, word of mouth, and a higher bottom line. Ryan is a very funny guy who knows how to sell, and he's used that combo to build...
05.09.2017
058: Brandon Redlinger from Engagio on Account Based Marketing
Without growth your company will die. Growth for an Account Based Marketing methodology is a different kettle of fish than your normal spray and pray technics though. Today's show Shira talks with Brandon about ABM, and how to be effective....
05.02.2017
057: Max Altschuler on Sales, Cadence, and Your Ideal Customer Profile
Sales. Max Altschuler doesn't just run Saleshacker, a company that teaches people how to sell. He has conferences, a book, and a sales community. If you have sales questions, or want to learn more about how to sell - this...
04.25.2017
056: Mattermark on What Problem Are You Solving?
How do you decide which way to go with your product? What problem are you solving? How do you rank your priorities? Shira talks with Danielle Morrill, the CEO and founder of Mattermark on brand, product, and how veering off...
04.18.2017
055: Eric Giesecke on Buying an Existing Company and Growing It
Maybe you are an executive who is looking to start your own company. Or maybe you're a bootstrapped startup and you're looking for a different kind of exit. Eric Giesecke has run a number of Search Funds - funds that...
04.11.2017
054: Ambassador on Partner and Affiliate programs, Interviewing for Culture
Partner and Affiliate programs can be a brilliant way to grow your business without a huge marketing and sales spend - when it's done properly. In today's show Shira talks to Jeff Epstein from Ambassador on Affiliate and Partner programs,...
04.04.2017
053: Klipfolio on Building Engagement, Content Metrics, and Outsourcing Work
Building an audience isn't simple, especially when most of your sales are done via the website and clicks are critical. Mychell Mollot is a data-driven CMO who focuses on what brings the most bang for her budget. In this episode...
03.28.2017
052: Zach Barney on Outbound Sales, SDRs, and Incentives
Shira Abel chats with Zach Barney, the Director of Sales Development at Teem on: - Outbound versus inbound sales - How to hire an SDR (and what to look for) - Incentives you can use to motivate your team -...
03.21.2017
051: Dan Hanrahan on Getting Your First Leads, Influencer Marketing, and Referrals
Shira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on: - How Sigstr tested the market and got their first leads - Things you can do to spread content when you have no money - Sigtr's sales...
03.14.2017
050: ClearCompany on A-Players, Company Culture, & Rebranding
Shira interviews Colin Kingsbury, the President & Co-Founder of ClearCompany on: - How to build a strong company culture - How to figure out when your culture isn't right - Getting and retaining A-Players - When to know your name...
03.07.2017
049: Naming, Interns and Getting Set Up Right for Sales
Company naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great intern program...
02.28.2017
048: Starting from South Africa
Starting an international startup from South Africa isn't the simplest thing. Geographically you're cut off, the funding environment is harder, and your time zone doesn't work great with the US. Yet Bradley Elliott has started four companies from South Africa....
02.21.2017
047: Ad attribution for SaaS B2B - How to do it right
Adam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it. As AdRoll...
02.14.2017
046: How Outgrow manages remote teams and uses event marketing and free products to grow
This weeks SaaS Insider Shira talks with Randy Rayess about how he's grown his company with his co-founder from 0 to 25 people located in NYC, India, Boulder, and Los Angeles. This is Randy's second company (the first is still...
02.07.2017
045: Interview with Brody Dorland from DivvyHQ
This week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west...
01.31.2017
044: Interview with Pierre Lechelle from Startup Friendly
This week Shira interviewed Pierre Lechelle, the owner of an agency that focuses on growth marketing for SaaS startups post seed, pre-A, that aim for SMBs. We talked about CRO, tactics, and Pierre's preferred marketing stack. Pierre Lechelle Pierre...

What's SaaS Insider about?

Download our free app to listen on your phone

SaaS Insider episodes:

093: Naomi Assaraf on Growing Your Business By Knowing Your Customer

092: Ferdinand Goetzen on Growth Marketing and Experimentation

091: Whitney Sales on Growing and Selling in New Markets

090: Steve Tornello on Creative Marketing and Advertising

089: Joshua Ho on Increasing Revenue with Referral Marketing

088: Andre Yee on ABM and How the Buyer Behavior Has Changed

087: Carlyn Manly on Marketing for SaaS and ABM

086: Geva Perry on Helping SaaS Companies Focus and Succeed

085: Tal Tsfany on Customer Success in the Subscription Economy

084: Rob Rawson on Team Management and Increasing Conversion Rates

083: Ian Cleary on Social Media, Content, and Time Management

082: Aaron “Air” Ross on Outbound Sales Made Possible

081: Ben Childs on Where to Begin With Your SEO Strategy

080: Josh Haynam on Affiliate Marketing And Growing a SaaS Business

079: Tukan Das on Finding Prospects Based on Intent

078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions

077: Max Pecherskyy On Joining a Startup Accelerator

076: Cristina Vetere-Saunders on Marketing Operations For B2B

075: Adam Stein on Product Marketing And Satisfying Your Sales Team

074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS Business

073: Kurt Shaver on Social Selling and Leveraging Content

072: Dave Ewart of Oracle on Driving Innovation at an Enterprise

071: David Cancel on Enforcing Culture and Setting People up For Success

070: Anders Härén on UX, Gamification and a Customer Journey

069: Elizabeth Harr on Strategy, Growth, And Building a Marketing System

068: Venkat Nagaswamy on Lifelong Learning and Account Based Marketing

067: G Leavitt on Five Biggest Reasons Marketing Departments Fail

066: Oren Goldschmidt on Innovation as a Product for Enterprises

065: Peep Laja at CXL on Increasing Your Website’s Conversion

064: Eileen Carey at Glassbreakers on Building an Enterprise Grade

063: Emily Triplett Lentz on Making Content a Part of Your Business Strategy

062: Marylou Tyler on Zero Cold Calling Outbound Sales

061: Jay Baer On The Future Of Customer Service And Marketing

060: Reactional Transactional, Pekka Koskinen on Analytics and making sure you track the right things

059: Ryan O'Hara on The Art of Making Someone Like You

058: Brandon Redlinger from Engagio on Account Based Marketing

057: Max Altschuler on Sales, Cadence, and Your Ideal Customer Profile

056: Mattermark on What Problem Are You Solving?

055: Eric Giesecke on Buying an Existing Company and Growing It

054: Ambassador on Partner and Affiliate programs, Interviewing for Culture

053: Klipfolio on Building Engagement, Content Metrics, and Outsourcing Work

052: Zach Barney on Outbound Sales, SDRs, and Incentives

051: Dan Hanrahan on Getting Your First Leads, Influencer Marketing, and Referrals

050: ClearCompany on A-Players, Company Culture, & Rebranding

049: Naming, Interns and Getting Set Up Right for Sales

048: Starting from South Africa

047: Ad attribution for SaaS B2B - How to do it right

046: How Outgrow manages remote teams and uses event marketing and free products to grow

045: Interview with Brody Dorland from DivvyHQ

044: Interview with Pierre Lechelle from Startup Friendly