Pete Caputa, CEO of Databox, shares invaluable wisdom on marketing measurement, reseller programs, social media engagement, and the power of data benchmarking. Throughout the episode, Pete provides a wealth of knowledge on leveraging measurement systems to track marketing effectiveness, the challenges in the SaaS industry, and the importance of engaging customers and partners in marketing processes.

Guest Bio
Pete Caputa, CEO of Databox, is a seasoned veteran in the SaaS world and has worked with hundreds of businesses to drive measurable ROI. He's been an advisor to companies like Drift and Pandadoc and led a mastermind group for marketing agency owners for nearly 17 years. Before Databox, Pete was a VP of Sales at HubSpot, where he managed a 130-person sales team and built their reseller sales channel from the ground up.

Guest Links
Connect with Pete on LinkedIn
Databox.com

Gil Allouche, CEO of Metadata, joins Dan on the podcast. From the significance of mentors and advisors to the limitations of human decision-making in marketing and the misconceptions about entrepreneurship, this conversation is packed with valuable insights. Gil shares his expertise in B2B marketing, emphasizing the importance of data-driven strategies and the role of machine learning in campaign optimization. The discussion also offers practical advice on navigating negotiations with potential investors, shedding light on the due diligence process and the value of intuition in decision-making.

Guest Bio
Gil Allouche is the CEO of Metadata. A software engineer turned data-driven growth marketer, Gil founded Metadata to simplify demand generation for B2B enterprises. Metadata serves an impressive clientele, including giants like Cisco, Salesforce, and Zoom, and has been named to the Inc5000 four times.

Guest Links
Metadata.io
DEMAND Virtual Conference

Dan is joined by Luke Hansen, CEO of CompanyCam. Luke shares his unique perspective on entrepreneurship, the lessons learned from his unconventional path, and the invaluable insights gained from growing CompanyCam into a powerhouse in its industry.
From his roots in the family roofing business to the pivotal moments that led to the establishment of CompanyCam, Luke dives into the challenges, victories, and pivotal decisions that have shaped his entrepreneurial journey. We explore the importance of teamwork, the art of storytelling in fundraising, the evolution of pricing strategies, and the essential components of successful scaling.

Guest Bio
Luke Hansen is the CEO of CompanyCam, a company he built purely as a mechanism for self-mockery—or so his team claims. Luke began his journey in the family roofing business, where the itch for a practical solution to document job sites led him to create CompanyCam. He traded his toolkit for a tech stack and sculpted the first version of the product. With roots firmly planted in Nebraska and a mustache that's nearly as iconic as his software, Luke defies the SaaS CEO archetype.

Guest Links
CompanyCam.com
CompanyCam on YouTube
Luke on Twitter

In this episode, our host, Dan Balcauski, sits down with the CEO of Servicetrade, Billy Marshall. Get ready to dive into the world of software scaling and learn about the fascinating journey of Servicetrade, a company that serves the fire and life safety and mechanical trades industries. Billy shares his insights on the importance of support, the challenges of transitioning to new business models, and the significance of capital efficiency.

Guest Bio
Billy Marshall, the CEO of ServiceTrade, is not just an accomplished CEO; he's also the author of two intriguing books, "The Digital Wrap" and "Money for Nothing," exploring technology's transformative power in service contracting. With Servicetrade, he has achieved what many in Silicon Valley consider nearly impossible: scaling beyond $10 million in revenue while raising only $6 million in capital.

Guest Links
Servicetrade
Billy on LinkedIn

Host Dan Balcauski interviews Randy Wootton, CEO of Maxio. They discuss navigating write-downs in the ever-changing funding landscape, the importance of integration projects, the role of revenue operations, and the power of having a mentor. Randy shares insightful stories and valuable lessons learned from his industry experiences.

Guest Bio
Randy Wootton is a three-time B2B SaaS CEO. First at RocketFuel, a public company with 1,300 employees and $500M in revenues. He then spearheaded significant transformations at Percolate before taking the helm at Maxio. Randy’s journey showcases his expertise in scaling companies, merging cultures, and navigating complex transformations.

Guest Links
The Six Secrets of Success for SaaS CEOs
Maxio Institute
Randy on LinkedIn

Aditya Sanghi is the CEO and co-founder of Hotelogix. Hotelogix is a global leader in the hospitality tech sector, providing cloud-based property management systems to over 12,000 hotels in more than 100 countries. Aditya shares his journey and reveals the secrets behind his success in scaling Hotelogix to new heights. We dive into Aditya's expertise in travel technology, business strategy, startups, SaaS, and digital marketing. We explore the challenges and opportunities in the hospitality industry's adoption of AI, the importance of hard work and perseverance in sports, and the lessons Aditya has learned in implementing a comprehensive system for his organization.

Guest Bio
Aditya Sanghi is a small-town guy from the center of India who has always been full of mischief. Unlike his peers, he was not focused on academics but rather on sports. Growing up, his passion for sports taught him valuable life lessons and prepared him for his entrepreneurial journey. Aditya believes that there is a strong connection between sports and entrepreneurship, both requiring a fearless approach to challenges and an acceptance of failures.

Guest Links
Hotelogix
Aditya on LinkedIn

Special guest, Maxim Melamedov, CEO and co-founder of Zesty, an automated cloud optimization platform, joins the pod. Maxim shared valuable insights on how to differentiate yourself in the SaaS industry and the importance of becoming a trusted advisor to your customers. He discussed Zesty's unique positioning as a partner to major cloud service providers like AWS, Microsoft, and Google.

Maxim shared his thoughts on how individuals can regain control of their spending to mitigate the uncertainties in revenue. Additionally, we explored the importance of understanding your target audience, especially engineers, and adjusting your product and marketing strategies accordingly.

Guest Bio:
Maxim has an impressive 13-year career in the tech industry, including a background in Homeland Security. He is truly inspired by the intersection of data, innovation, and efficiency.  Coming from a family of business owners, Maxim saw the potential for fast scaling and exciting opportunities in the SaaS industry.

Guest Links:
https://zesty.co/
Maxim on LinkedIn

Tom Kieley is the CEO and Co-founder of SourceDay, a leading automation platform for supplier collaboration in the manufacturing and consumer product industries. Tom shares his expertise in scaling, adapting to change, and the challenges he faced while building his company.

He explores the impact of the COVID-19 pandemic on their business. He opens up about the difficulties of not having a defined category for their product and the importance of educating the market to address this challenge. He also discusses the critical role of leadership and organizational structure in scaling and overcoming growth obstacles.

Guest Bio:
Tom Kieley is the co-founder and CEO of SourceDay, a company transforming supply chain management for manufacturers, distributors, and consumer product organizations. Combining his background at Dell’s manufacturing and enterprise software companies like Boomi and Pervasive, Tom and his co-founder Clint have leveraged their wide-ranging backgrounds to take SourceDay from a whiteboard concept to a scalable platform in its own category. Tom is not just an entrepreneur; he’s also a dedicated father, a fitness enthusiast, and a lover of sports and the outdoors.

Guest Links:
SourceDay.com
Tom Kieley on LinkedIn

Dan Balcauski sits down with Ian Tien, the CEO of Mattermost, to discuss the fascinating world of messaging systems, open-source software, and the growing influence of AI in collaboration platforms. Ian shares his insights on the importance of being intentional when entering new markets, the exciting developments happening in AI, and how Mattermost is revolutionizing collaboration with its open-source approach. Learn from Ian's experience in building a successful messaging system that puts control in the hands of the users.

Guest Bio:
Ian Tien is the CEO and co-founder of Mattermost, a secure collaboration hub for technical operations. Mattermost serves tech giants, banks, governments, and some of the most vital and mission-critical organizations in the world with both commercial and open-source offerings. 

He was previously an engineering leader in Microsoft Office, where he earned over a dozen patents. Ian is an alumnus of Waterloo, Cornell, and Stanford GSB, where he served as a teaching assistant for Andy Grove and Myron Scholes.

Guest Links:
Mattermost.com
Ian Tien on LinkedIn
Ian Tien on Twitter