SaaS Sessions

SaaS Sessions

By Sunil NeurgaonkarBusinessEntrepreneurshipMarketing
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SaaS Sessions episodes

  • S8E4 - How to start an insights practise at your org? ft. Peter Walker, Head of Insights at Carta
    In this episode, Peter shares the whole playbook behind running the newsletter.

    Right from WHY they started, the process of finding insights, how to get executive buy-in, measuring impact, and more.

    If you are exploring a similar practice in your industry at your organization, then this playbook will be very helpful.

    All this and more in this episode with Peter.

    Subscribe to Carta Data Minute - https://carta.com/subscribe/data-newsletter-sign-up/

    Connect with Peter on LinkedIn - https://www.linkedin.com/in/peterjameswalker/

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    41 min
  • S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro
    In this episode, we hosted Puneet Lamba, CEO and co-founder of Aspiro.

    Aspiro helps sales managers prepare reps for selling to technical buyers with interactive situational roleplays & playbooks.

    We delved into the specifics of discovery calls, including the average number of calls required to close a deal and the significance of each call in different pipeline stages.

    Puneet also shared the challenges faced in discovery calls, the changing dynamics of the market, and the need for sales process optimization in the AI era.

    All this and more with Puneet in this episode.

    Connect with Puneet on LinkedIn - https://www.linkedin.com/in/puneetlamba17/

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    38 min
  • S8E2 - Integrations as a Growth Lever ft. Jugal Anchalia, Co-founder & CEO at Cobalt

    In this episode, we hosted Jugal Anchalia, Co-founder & CEO at Cobalt to talk about how to use integrations as a growth lever.

    We start with addressing WHY companies should solve the problem of integrations.

    Jugal explains the current solutions and the challenges with them.

    We then discussed how we can use integrations as a growth lever - like unlocking new revenue streams, enhancing user experience, and expanding overall reach and visibility.

    All this and more in this episode with Jugal.

    Connect with Jugal on LinkedIn - https://www.linkedin.com/in/jugal-anchalia-0a2ab220/

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    40 min
  • S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Success at AppZen

    In this episode, I hosted Luke Diaz, Director of Customer Success at AppZen.

    Luke is passionate about building and leading high-performance customer-success orgs.

    We explored strategies for achieving best-in-class gross and net retention, emphasizing the importance of customer onboarding, churn post-mortems, and aligning compensation plans.

    We also discussed how to use the voice of the customer to prevent churn.

    All this and more with Luke in this episode.

    Connect with Luke on LinkedIn.

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    34 min
  • S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified

    In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement.


    Phil has spent over a decade working in SaaS in various roles.


    Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role.


    He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves.


    We also discussed elevating an existing enablement practice in your org. Especially in cases where it's difficult for you to show the impact.


    All this and more with Phil in this episode.


    Connect with Phil on LinkedIn - https://www.linkedin.com/in/philputnammusic/

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    43 min
  • S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse

    In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. 


    With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.


    Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.


    She also shares her thoughts on what makes customer marketing different than customer advocacy.


    Abby points out the metrics for success while implementing such a framework. 


    All this and more in this episode with Abby.


    Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    42 min
  • S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain

    In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.

    RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain. 

    Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets.

    He also shares how to ensure the alignment between marketing targets and overall company goals.

    Ankit also shares his secrets about collaborating with other departments to ensure the marketing initiatives are aligned with revenue targets.

    All this and more with Ankit in this episode.

    Connect with Ankit on LinkedIn - https://www.linkedin.com/in/ankitchaturvedi85/

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    50 min
  • S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
    In this episode, I hosted Semir Jahic who is a Global Expansion Leader at Clari. He is also an LP at Stage 2 Capital.Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its operations globally.Expanding your SaaS business globally is a challenge. And Semir points out the traits of the right market for expansion.He also talks about some delaying factors that you should account for while entering a new market - like localization, regulation, competition, etc.There are always surprises, and Semir doesn't like surprises. He talks about how he encountered some unexpected obstacles while leading a market entry and expansion initiative at Clari. And how did their team overcome it?Connect with Semir on LinkedIn - https://www.linkedin.com/in/jahic/

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    28 min
  • S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai

    In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage.

    Aditi talks about the story behind building Locale and how over time they decided to pivot their original product.

    She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their internal employees, customers, and investors.

    Pivots come with new challenges - and Aditi shares how their team overcame the new challenges. And shares the learnings she has got through the entire process.

    Connect with Aditi on LinkedIn - https://www.linkedin.com/in/aditisinha1002/


    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    29 min
  • S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo

    In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.

    Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.

    We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?

    Erik also shares his successful lead nurture program example. And I've shared one too.

    All this and more in this episode with Erik.

    Connect with Erik on LinkedIn - https://www.linkedin.com/in/eriknewton/

    Visit our website - https://saassessions.com/
    Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

    41 min

About SaaS Sessions

From the publisher's feed

SaaS Sessions is India's first and #1 SaaS-focused podcast with over 21000+ listeners. 

The podcast was started by Sunil Neurgaonkar in 2019 and has hosted over 100+ leaders from the…