SaaS Sessions

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee.

I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdown and different stages involved in a sales-led model and a PLG model.

Vikram also shares how to align goals to different stages of the funnel along with some examples. Also, why it's important for any marketer to be aware of the entire funnel journey.

All this and much more with Vikram in this episode.

Connect with Vikram on LinkedIn here - https://www.linkedin.com/in/markalive/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee.

As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone who wants to get into this role.

From her experience, she shared when should a company actually hire for this role? And also how do you measure success for it?

For someone who is trying to get hired as a Chief of Staff, you will learn the pros & cons of the role, about the scope, and be able to determine if you are a perfect fit to take this up. Even if you're not now, Kanika shares the imp skills required to get hired.

All this and more with Kanika in this episode.

Connect with Kanika on LinkedIn - https://www.linkedin.com/in/kanika-khurana-69426844/

Checkout Chargebee - https://www.chargebee.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Girish Redekar, Cofounder at Sprinto to talk about the importance of security and compliances for SaaS startups whether you're selling to other startups or SMBs or enterprise companies.

Girish is a second time founder with Sprinto. Previously he was the founder of RecruiterBox which saw an amazing exit. Post the exit, Girish worked on several amazing ideas and Sprinto was the one they picked.

Sprinto helps SaaS companies become info-sec complaint. This is extremely imp to unblock your sales deals and pass security reviews easily.

Girish also explains the consequences of not having the right compliances. And how they're directly tied to the revenue.

All this and more in this episode with Girish.

Connect with Girish on LinkedIn - https://in.linkedin.com/in/girishredekar

Check out Sprinto - https://sprinto.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode. 

Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, and now at Springworks. Springworks is one of the fastest-growing HR tech companies in India known not only for tech but also for their innovative culture OS.

Abhash shares the playbooks and all the secrets behind the amazing culture at Springworks.

We talked about building the right culture from scratch and how to take the top-down approach to implement it. We also discussed how culture overpowers good/bad leadership.

All this and much more with Abhash in this episode.

Connect with Abhash on LinkedIn - https://www.linkedin.com/in/AabhashK/

Checkout SpringWorks - https://www.springworks.in/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

We hosted Kausambi Manjita, Founder & CEO at Mason, in this episode. She was a guest on the S4E5 of the show previously.

Mason is the no-code automation engine - made for commerce. In the episode, Kaus talks about tapping on the no-code wave focusing on the eCommerce vertical.

She also shares their exciting experience in pivoting from Kubric to Mason.

Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/

Check out Mason - https://getmason.io/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth.

Toplyne helps sales teams at product-led companies convert their freemium users!

Prior to this, Ruchin was with Sequoia overlooking the growth stage investing in SaaS, dev tools, and enterprise software.

While at Sequoia, he worked with a bunch of PLG companies. Ruchin shared about the opportunities he saw in the PLG space in India and later created Toplyne.

He also shares why NOW is the time for PLG companies to shine.

All this and more in this episode with Ruchin.

Connect with Ruchin on LinkedIn - https://www.linkedin.com/in/ruchin-kulkarni-%E3%83%84-b6527395/

Check out Toplyne.io - https://www.toplyne.io/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.

We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data.

Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode.

Learn more about Factors.ai - https://factors.ai/

Connect with Praveen on LinkedIn - https://www.linkedin.com/in/praveen-das/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo.

Insent.ai is Arjun's second exit. He exited his first company, Profoundis, to FullContact back in 2016. Post which, he went on to build Insent.ai, which got acquired within three years.

We talked about the entire journey of the acquisition, right from the initial reach out to finalizing the exit. Arjun shared the deciding factors behind the exit.

He also shares how Insent's product will fit into ZoomInfo's suite of products and what's the future of Insent (now ZoomInfo Chat).

All this and more in this episode with Arjun.

Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/

Check out SaaS Jobs here - https://pallet.xyz/list/saas-jobs/jobs

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling.

Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel.

We start by talking about what got Sairam interested in storytelling when he joined Freshworks back in 2011.

Sairam talks about how to tell a story for each audience. Whether you're an investor, founder, or executive, you have different needs of listening to stories.

And he also talks about how he's educating people via his newsletter - https://thecmojournal.substack.com/

All this and more with Sairam in this episode.

Connect with Sairam on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/

Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy.

Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001.

In 2011, he cofounded Gainsight (previously JBara Software) along with Jim Eberlin.

After a great exit with Gainsight, Sreedhar is currently building GTM Buddy where they are enabling the sales team achieve their true potential.

With Sreedhar, we discussed how the SaaS industry has shaped over the past two decades.

And his view of how the SaaS ecosystem is growing especially in India.

Additionally we also talked about the story behind Gainsight and the Customer Success function.

All this and more with Sreedhar in this episode.

Connect with Sreedhar on LinkedIn - https://www.linkedin.com/in/sreedharpeddineni/

Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/