In this episode, we hosted Pranjalee Lahri, AVP Marketing at UpsideLMS to talk about neuro-marketing.

Pranjalee has over 13 years of experience and spent the last decade at UpsideLMS. 

Pranjalee explains what is neuro-marketing, and why brands are using this technique to capture their audience.

She also talks about her experience and best practices to follow while implementing this strategy.

Connect with Pranjalee - https://www.linkedin.com/in/pranjaleelahri/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Kuppulakshmi Krishnamoorthy (Kuppu), Product Evangelist at Zoho, to discuss how storytelling can make larger impacts in a B2B SaaS.

We discussed building, selling, and scaling up with stories. Kuppu explains how storytelling impacts different stages of the funnel.

Kuppu also runs Zoho for startups program, where storytelling is crucial as Zoho is a leader who has to pave the success path for many startups worldwide.

All this and more with exciting insights on storytelling with Kuppu in this episode.

Connect with Kuppu on LinkedIn - https://www.linkedin.com/in/kuppukrish/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Vartika Verma, VP of Global Marketing at Yellow Messenger. It's a conversational AI platform that helps enterprises automate their core business functions - Sales, Marketing, ITSM, Customer Support, Procurement, and more.

With over 14 years of experience, she’s previously worked with companies like Payoneer, Hike Messenger, DirectI, and more.

We talked about the current state of customer service in India and how can you supercharge it with AI Chatbots?

She also shares how different brands are using AI chatbots for customer service differently.

Are AI bots replacing humans or aiding humans at their job? Listen to what Vartika has to say in this episode.

Connect with Vartika on LinkedIn - https://www.linkedin.com/in/vartikaverma/

Check our Yellow Messenger - https://yellowmessenger.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors.

We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company.

Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/

Check out Corefactors - https://www.corefactors.in/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Priya Mohan from the leadership team at Venture Highway.

Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space.

Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/

Check out Venture Highway - http://venturehighway.vc/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Max Armbuster, CEO of Talkpush.

Connect with Max on LinkedIn - https://www.linkedin.com/in/maxarmbruster/

Check out Talkpush - https://talkpush.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis.

Fun fact about Profoundis, it was the first-ever product exit in Kerala's history.

We talked about Arjun's early days of starting up, scaling, and the exit.

We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversational marketing platforms.

Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/

Check out Instent.ai - https://insent.ai/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment?

How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel?

Which media gives me the highest ROI? What is the most cost-effective campaign?

If you don’t know what’s working and what’s not, it’s hard to plan for the future.

If you have asked these questions to yourself, and wondering what are the answers to them, then you’re listening to the right podcast. Because in this episode, we hosted Bharath Gaddam, Founder of Data POEM to answer all these questions and more.

Connect with Bharath on LinkedIn - https://www.linkedin.com/in/bharath-gaddam-3355a821/

Check out Data Poem - https://datapoem.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company.

Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India.

We talked about why this channel is a great channel to generate revenue and increase the retention of your customers.

Additionally, Scindia shares how to do GTM with your partners.

Lastly, she shares her tips which are useful for any business just starting up with a partner marketing channel.

Connect with Scindia on LinkedIn - https://www.linkedin.com/in/scindia-balasingh-084301144/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/