SaaS Sessions

In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors.

We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company.

Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/

Check out Corefactors - https://www.corefactors.in/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Priya Mohan from the leadership team at Venture Highway.

Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space.

Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/

Check out Venture Highway - http://venturehighway.vc/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Max Armbuster, CEO of Talkpush.

Connect with Max on LinkedIn - https://www.linkedin.com/in/maxarmbruster/

Check out Talkpush - https://talkpush.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis.

Fun fact about Profoundis, it was the first-ever product exit in Kerala's history.

We talked about Arjun's early days of starting up, scaling, and the exit.

We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversational marketing platforms.

Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/

Check out Instent.ai - https://insent.ai/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment?

How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel?

Which media gives me the highest ROI? What is the most cost-effective campaign?

If you don’t know what’s working and what’s not, it’s hard to plan for the future.

If you have asked these questions to yourself, and wondering what are the answers to them, then you’re listening to the right podcast. Because in this episode, we hosted Bharath Gaddam, Founder of Data POEM to answer all these questions and more.

Connect with Bharath on LinkedIn - https://www.linkedin.com/in/bharath-gaddam-3355a821/

Check out Data Poem - https://datapoem.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company.

Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India.

We talked about why this channel is a great channel to generate revenue and increase the retention of your customers.

Additionally, Scindia shares how to do GTM with your partners.

Lastly, she shares her tips which are useful for any business just starting up with a partner marketing channel.

Connect with Scindia on LinkedIn - https://www.linkedin.com/in/scindia-balasingh-084301144/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode of State of SaaS in India, we hosted Anand Datta, VP at Nexus Venture Partners.

Anand is passionate about helping entrepreneurs build high impact enterprises. He believes in the immense scope that “Bharat” presents for innovative India specific models.

Connect with Anand on LinkedIn - https://www.linkedin.com/in/ananddatta/

Follow Anand on Twitter - https://twitter.com/Anand_datta

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR.

We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR.

We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve.

Connect with Karishma on LinkedIn

Follow Karishma on Twitter

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Vikas Potta to talk about how he managed the impact of Covid-19.

Vikas is the VP of Sales at FusionCharts. FusionCharts helps you build beautiful charts for your web and mobile apps. Started in 2003, It’s one of India’s very first SaaS company. It now serves more than 28K customers globally. Prior to FusionCharts, Vikas was a founding member at Zepo, an eCommerce platform.

He explains how he and his team were impacted by Covid-19 and how they managed to sustain the growth. They also saw a rise in renewals and expansion, so the did few activities to fuel those deals.

Vikas shares the strategies that worked for him during these uncertain times in this episode. Tune in now!

Connect with Vikas on LinkedIn

Check out FusionCharts

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Francois Kulik, Head of Global Pipeline Generation at Algolia to talk about how he manages the global B2B pipeline for Algolia.

He also tells how his teams' collaboration with marketing helped them achieve more during this pandemic.

Pipeline prediction is hard, but Francois tells us how he does it at Algolia. 

All this and more in this episode.

Connect with Francois - https://www.linkedin.com/in/francois-kulik-b161735/

Check out Algolia - https://algolia.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/