In this episode, we hosted Geoff Atkinson, CEO of Huckabuy.

Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future.

We discussed the importance of technical SEO and why it should matter to SaaS companies.

We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO.

Why companies like SAP and Salesforce are focusing on technical SEO and dynamic rendering?

All this and more with Geoff in this episode.

Connect with Geoff - https://www.linkedin.com/in/geoff-atkinson-7311872/

Check out Huckabuy - https://huckabuy.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.

Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.

How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.

Justin takes us through examples from his career at his earlier startup and currently in Small case.

Articles you should read :
Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks
Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/

Blogs/Newsletters you should check out:

Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack

The Ken, The Morning Context

Anmol Maini on WhatsApp

People you should absolutely follow on Twitter
https://twitter.com/lehrjulian
https://twitter.com/jmj
https://twitter.com/manas_saloi
https://twitter.com/sajithpai

You can reach out to Justin on Linkedin and on Twitter

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation.

Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began. 

We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost. 

If you want to understand how your emails can get better this is a must-listen for you. 

You can reach out to Tanishq on Linkedin: https://www.linkedin.com/in/tanishq-juneja-68988b20/

You can read more about why brands choose Pepipost here: https://pepipost.com/blog/50000-brands-use-pepipost-as-their-smtp-server/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey.

He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. 

Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing. 

How to think differently when you know your purpose is clear? 

How to take the roads less traveled? And how to make your team take the same road as well?

All this and more with Siddharth Sharma.

Connect with Sid - https://www.linkedin.com/in/siddharthsh/

Check out Karix - https://www.karix.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic. 

• CS during uncertain times
• Change in customer behavior
• What is Clevertap doing to tackle these situations?
• Getting new use cases from your customers because of the current times
• Managing implementation and delivery delays
• Managing churn
• Showing empathy

All this and more with Meenakshi in this episode.

Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/

Visit Clevertap - https://www.linkedin.com/company/clevertap/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Patrick Thompson, CEO of Iteratively. The platform is helping teams who rely on data to capture high-quality analytics faster.

Previously, Patrick led a team of designers at Atlassian to help shape how teams plan, track, and release software. Listen to Patrick as he talks about leaving his comfortable job and starting on his own.

Why data tracking is important for product managers? And how it fits into the responsibility?

How to identify bad data and clean it? Best practices to keep data quality high. 

As a PM, what questions you should answer about data quality? How do you get your stakeholders to worry about data quality? 

All this and more with Patrick in this episode.

Connect with Patrick on LinkedIn - https://www.linkedin.com/in/patrickt010/

Check out Iteratively - https://iterative.ly/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Gilad Bornstein & Ronen Rubinfeld, Co-Founders of Flatworld.co, to talk more about building a remote work culture.

Gilad and Ronen both have experience in working in and building a remote workforce. 

* How can a company go remote? And stay productive while remote?

* How can companies leverage this situation, and build a stronger remote work culture for the future.

* What are the building blocks of a remote work culture?

All this and more with Gilad and Ronen on this episode.

Connect with Gilad on LinkedIn - https://www.linkedin.com/in/giladbornstein/

Connect with Ronen on LinkedIn - https://www.linkedin.com/in/ronenrubinfeld/

Check out Flatworld.co - http://flatworld.co/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Srinath Srinivasan, Head of Sales at Plivo to talk more about sales for a Tech SaaS company.

We discussed how Sri started his journey from a techno-functional background to heading sales for one of the most successful SaaS startups in India.

Get to know Sri's learnings on how can companies leverage the techno-functional and sales guys combination to generate more revenue for your business.

All this and more with Sri in this episode.

Connect with Sri on LinkedIn - https://www.linkedin.com/in/srinivasansrinath/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

I hosted Jeremy on the podcast to talk about outbound growth. Jeremy is the head of growth at Spendesk.

In this episode we discussed,

- big bets Jeremy and his team are taking in the Growth function at Spendesk

- how he has built the growth team

- acquiring first 300 customers with a complete outbound strategy

- some growth strategies that reached to millions (Spoiler - Jeremy ran a job ad in the subtitles of the famous series "Mr. Robot")

All this and more with Jeremy on the podcast.

Connect with Jeremy on LinkedIn - https://www.linkedin.com/in/jeremygoillot/

Visit Spendesk - https://www.spendesk.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/