SaaS Sessions

In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India.

At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset.

We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solve these challenges.

Nikhil also talks about building in India, selling in India.

All this and more with Nikhil in this episode.

Connect with Nikhil on LinkedIn - https://www.linkedin.com/in/kapurnikhil/

Check out Strive VC - https://strive.vc/en/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer.

After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu.

Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more!

If you want to join the next live AMA, reach out to us on hello[at]saassessions[dot]com

Connect with G on LinkedIn - https://www.linkedin.com/in/cabane/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO.

Eli coined the term Product Led SEO and he explains what it is in this episode.

How to go beyond what everyone is already doing in SEO and get better results, faster.

Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show.

Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/

Subscribe to his newsletter - https://www.elischwartz.co/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, Deepika Vani, Whatfix hosted Nick Bennett, Head of Field Marketing at Clari to talk more about transitioning to virtual events.

Nick talks about how did Clari pivots from field events to virtual events. He also shares the best practices in building a strategy for virtual events.

What are the different virtual events that you can run for your business? 

All this and more with Nick and Deepika in this episode.

Connect with Nick - https://www.linkedin.com/in/nickbennett1/

Check out Clari - https://www.clari.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Maneesh Sharma, Country Manager at Github to talk about what are the plans for Github in India.

What is the overall GTM strategy for them and how is Maneesh setting up the operations.

Connect with Maneesh here - https://www.linkedin.com/in/msmaneesh/

Check out Github - https://github.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics.

Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. 

We also discuss, what is data for design? What are the metrics a design team can track?

Can we associate design to growth as well?

All this and more with Shay in this episode.

Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/

Visit ActiveCampaign - https://www.activecampaign.com/

Check out free tools here - https://www.activecampaign.com/free-marketing-tools

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack.

We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy.

Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/

Visit Moengage - https://www.moengage.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Geoff Atkinson, CEO of Huckabuy.

Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future.

We discussed the importance of technical SEO and why it should matter to SaaS companies.

We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO.

Why companies like SAP and Salesforce are focusing on technical SEO and dynamic rendering?

All this and more with Geoff in this episode.

Connect with Geoff - https://www.linkedin.com/in/geoff-atkinson-7311872/

Check out Huckabuy - https://huckabuy.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.

Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.

How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.

Justin takes us through examples from his career at his earlier startup and currently in Small case.

Articles you should read :
Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks
Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/

Blogs/Newsletters you should check out:

Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack

The Ken, The Morning Context

Anmol Maini on WhatsApp

People you should absolutely follow on Twitter
https://twitter.com/lehrjulian
https://twitter.com/jmj
https://twitter.com/manas_saloi
https://twitter.com/sajithpai

You can reach out to Justin on Linkedin and on Twitter

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation.

Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began. 

We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost. 

If you want to understand how your emails can get better this is a must-listen for you. 

You can reach out to Tanishq on Linkedin: https://www.linkedin.com/in/tanishq-juneja-68988b20/

You can read more about why brands choose Pepipost here: https://pepipost.com/blog/50000-brands-use-pepipost-as-their-smtp-server/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/