In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.

We discussed how to identify the change in user behavior and create an essential product use case for them. 

How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.

Choosing between short term wins vs long term rewards. Creating habits and hooks to build a relationship now and sell later.

All this and more insightful discussion with Anuj in this episode.

Connect with Anuj on LinkedIn - https://www.linkedin.com/in/anujadhiya/

Check out Growth Marketing for Dummies on Amazon - https://amzn.to/2VgMr32

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Joana Inch, Founder of Hat Media which is a Growth-Driven marketing agency with clients including Canon, Lenovo, Pepsi Co, Dell EMC and more.

We discussed a trending channel of marketing - Webinars. Why it's an imp channel now? And has been a vital one for many companies for long?

How can companies get started with webinars? Some of the best practices to run successful webinar campaigns.

All this and more with Jo in this episode.

Connect with Joana on LinkedIn - https://www.linkedin.com/in/joanainch/

Visit Hat Media - https://hatmedia.com.au/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection.

Also, get to know Surendar's thoughts on

• How the SaaS industry will be in the next 1 year?
• Which is Surendar's all-time favorite book?
• Can India become the next SaaS capital in the world?
• Rapid-fire round with Surendar!

Connect with Surendar on LinkedIn - https://www.linkedin.com/in/surendar-natarajan-a28b24180/

Check out Adapt.io - https://www.adapt.io/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Drew Neisser is an award-winning marketer, author, and entrepreneur. He is the founder and CEO of Renegade, a New York-based marketing agency, as well as the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing."

In this episode, we discussed how can marketers react during such crisis situations?

How can they take advantage of this pandemic without exploiting the situation?

What can marketing leaders learn about new customer behavior?

How do you go about ensuring BCP for marketing teams?

All this and more with Drew.

Connect with Drew on LinkedIn - https://www.linkedin.com/in/drewneisser/

Renegade - Marketing Agency - https://renegade.com/

Bonus - Renegade's special report on B2B Brand Strategy: https://renegade.com/b2b-brand-strategy-report

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, Kritika Kishor, hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers. 

1:19 - What is Bonjoro?

3:16 - What motivated Matt to create Bonjoro?

6:21 - How did you define an ICP for Bonjoro?

8:44 - What metrics will improve after implementing Bonjoro?

12:8 - How does Bonjoro help their customer's customer success team succeed?

16:18 - Use cases for CSMs

19:31 - Matt's journey and his other two businesses

23:14 - Matt's take on managing your time effectively

Rapid-fire questions

26:00 - What's the one quality of Bonjoro you like the most?

26:26 - What are you curious about right now?

26:54 - What's your favorite app right now?

27:16 - Who's your inspiration? What keeps you motivated?

27:46 - What's something you hate about Bonjoro?

28:47 - What's the advice you would give to a 25-year old self?

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool.

Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift.

In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.

Eliav showed us all the fantastic chatbots that he has built for himself and his clients.

We did record a video in which he showed how these chatbots work and some more exciting content.

Stay tuned for the video.

Also, if you're in Seattle, ping Eliav and do take a ride in his hot air balloon.

Connect with Eliav Cohen on LinkedIn - https://www.linkedin.com/in/eliav-cohen-5643795/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we talk to Antoine Goret, CMO of Crisp IM.

Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus.

Visit Crisp IM's website - https://crisp.chat/en/

Connect with Antoine on LinkedIn - https://www.linkedin.com/in/antoine-goret/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years.

Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees.

He also talks about the challenges involved in remote work and how to overcome them.

Connect with Liam on LinkedIn - https://www.linkedin.com/in/liammcivormartin/

Check out Staff.com - https://staff.com/

Check out Time Doctor - https://www.timedoctor.com/

Check out Running Remote conference - https://runningremote.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Grow fast or die slow.

Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako.

Why Customer Success is becoming an important role in the SaaS industry?

Is Customer Success a vital function for a SaaS to determine it's product-market fit?

How to stop your customer success role turning into a customer support role?

Puneet answered all these questions in this exhilarating episode.

Visit Customer Success Box - https://customersuccessbox.com/

Connect with Puneet on LinkedIn - https://www.linkedin.com/in/katariapuneet/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.

Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly.

Baptiste explains how Crisp IM is a unique and useful IM tool for your business.

Visit Crisp IM's website - https://crisp.chat/en/

Connect with Baptiste on LinkedIn - https://www.linkedin.com/in/baptistejamin/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/