SaaS Sessions

We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth. 

In this episode, we talked about:

- what is product led on-boarding?

- what’s the difference between normal on-boarding vs PLO? 

- does it help in optimising other metrics such as activation, churn, etc? 

- why should SaaS companies care about it? 

- how does it affect the end user/customer? 

- has any SaaS implemented it? If yes, what are the results? 

- does it have a direct impact on growth? 

Connect with Despina on LinkedIn - https://www.linkedin.com/in/despinaexadaktylou/

Get in-depth research about Product Led Onboarding by Despina - http://bit.ly/32m3gek

Visit ReinventGrowth's website - http://bit.ly/2JAptwM

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Are you a SaaS who is wondering what type of sales is better for growing your business? Is it inside sales, or is it outside sales?  

I invited Morgan J Ingram, who is empowering sales teams to become prospecting rockstars at JBarrows Sales Training and Prakhar Jain, who is the associate director of Sales at Whatfix, to address this topic.  

In this episode, get to know more about Morgan and Prakhar. How they started their career in sales and reached where they are now.  

Firstly, they both point out the difference between inside and outside sales. (For anyone who doesn't know)  

Are you a SaaS who's just starting out, or you're Product Market Fit? Or you have crossed the Go To Market Fit? And are you wondering which type of sales to use in your stage?   

In this episode, Morgan and Prakhar also addressed which type you should focus on based on what stage your SaaS is in.  Get to know the problems faced in each of these types and also how to solve them.

Connect with Morgan on LinkedIn - https://www.linkedin.com/in/morganjingram/

Connect with Prakhar on LinkedIn - https://www.linkedin.com/in/learningprakhar/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals. 

Shruti talks about how AI can help increase conversion in each step of the buyer's journey. Also, how does providing contextual help during sales conversation help in increasing conversions? 

Strings.ai is an AI powered On-screen, real-time and contextual battle cards tool for your Account Executives. It allows you to manage call reviews and analytics for every prospect conversation. 

Visit Strings.ai website - https://strings.ai

Shruti's LinkedIn - https://www.linkedin.com/in/shrutikapoor/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode Anupam Bhatt (Architect and Technical Program Management at IBM) takes us behind the scenes and explains how the engineering team plans for growth and scale. Anupam talked about how systems are designed and how planning for scale starts from day 1.

How engineering teams adapt to sudden spikes and how they deal with situations that get out of control. Anupam also went through challenges engineering teams face and shares his learnings based on his experiences.

If you've wondered what happens behind the scenes when a flash sale goes on or when there is sudden traffic for a product, this is a much listen for you as Anupam explains exactly what happens in the background.

You can find Anupam on LinkedIn here : https://www.linkedin.com/in/anupambhatt/ and on Twitter here https://twitter.com/Mr_Bhatt

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

I invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India. 

Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies.

He talked about how SaaS companies can tap international markets and expand globally. We also discussed how Moengage achieved a stage where they decided to raise funds, and how you can achieve that stage as well.

All this and more in an insightful discussion with Ravi. Listen to it and do share your feedback. 

Ravi on LinkedIn - https://www.linkedin.com/in/rteja

Visit Moengage's website - https://www.moengage.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, Kishan Gupta, CEO of UXCam talks about user on-boarding funnel and how does a typical funnel for a SaaS look like.

He also talks about the best practices that SaaS businesses should follow while crafting the on-boarding funnel.

Connect with Kishan on LinkedIn - https://www.linkedin.com/in/kishangupta/

UXCam website - https://uxcam.com

Deliver the perfect app experience by capturing and visualising user interaction data with UXCam.

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Aniket is the Founder/CEO of Product Bricks Ventures, a product & technology consulting firm with HQ in Dallas. He has been Integral part of product teams that have led to successful acquisition combining over 150 million. He has over 15 years of product development experience with AGILE teams in Internet of Things & Wireless space. He has a PhD in Wireless communication and learnt Entrepreneurship at Stanford.
He loves to teach and mentor through various platforms like Everwise, Product School, LinkedIn etc., and serves on Advisory board for Startups in India. 

In this episode, he talks about, why does a product need a product leader and what are the qualities of a product leader? We also discussed about how a good product leader can make the product successful and a bad product leader can break it. Also, take a dive in to a typical day of a product leader with Aniket. 

Connect with Aniket on LinkedIn - https://www.linkedin.com/in/aniketmalvankar/ 

Product Bricks Ventures - https://www.productbricksventures.com/ 

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach. 

He talks about the downsides of implementing PLG framework and what can go wrong while implementing it. 

Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you. 

Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out. 

Connect with Kieran on LinkedIn - https://www.linkedin.com/in/kieranjflanagan/

Visit his website - https://www.kieranflanagan.io/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events. 

He pinpointed the driving factors behind their 600% hypergrowth in 2012.  He also shared his views on how early stage CEOs should decide what things to focus on to achieve a growth trajectory and many more valuable insights. 

If you're an early stage startup CEO, then you should listen to this episode.

If you want to get connected with Santosh, reach out to me or connect with him on LinkedIn - https://www.linkedin.com/in/santoshpanda/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I invited Phil Strazzulla who is the founder of NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways.

Listen to Phil's opinion on using marketing to land the job of your choice. Then Phil talks about some unconventional methods which you can use to get that job you always wanted.

To close, he reveals a few ways you can use to market yourself to land your dream job.

Connect with Phil on LinkedIn - https://www.linkedin.com/in/philstrazzulla/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/