SaaS Sessions

Drew Neisser is an award-winning marketer, author, and entrepreneur. He is the founder and CEO of Renegade, a New York-based marketing agency, as well as the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing."

In this episode, we discussed how can marketers react during such crisis situations?

How can they take advantage of this pandemic without exploiting the situation?

What can marketing leaders learn about new customer behavior?

How do you go about ensuring BCP for marketing teams?

All this and more with Drew.

Connect with Drew on LinkedIn - https://www.linkedin.com/in/drewneisser/

Renegade - Marketing Agency - https://renegade.com/

Bonus - Renegade's special report on B2B Brand Strategy: https://renegade.com/b2b-brand-strategy-report

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, Kritika Kishor, hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers. 

1:19 - What is Bonjoro?

3:16 - What motivated Matt to create Bonjoro?

6:21 - How did you define an ICP for Bonjoro?

8:44 - What metrics will improve after implementing Bonjoro?

12:8 - How does Bonjoro help their customer's customer success team succeed?

16:18 - Use cases for CSMs

19:31 - Matt's journey and his other two businesses

23:14 - Matt's take on managing your time effectively

Rapid-fire questions

26:00 - What's the one quality of Bonjoro you like the most?

26:26 - What are you curious about right now?

26:54 - What's your favorite app right now?

27:16 - Who's your inspiration? What keeps you motivated?

27:46 - What's something you hate about Bonjoro?

28:47 - What's the advice you would give to a 25-year old self?

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool.

Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift.

In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.

Eliav showed us all the fantastic chatbots that he has built for himself and his clients.

We did record a video in which he showed how these chatbots work and some more exciting content.

Stay tuned for the video.

Also, if you're in Seattle, ping Eliav and do take a ride in his hot air balloon.

Connect with Eliav Cohen on LinkedIn - https://www.linkedin.com/in/eliav-cohen-5643795/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we talk to Antoine Goret, CMO of Crisp IM.

Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus.

Visit Crisp IM's website - https://crisp.chat/en/

Connect with Antoine on LinkedIn - https://www.linkedin.com/in/antoine-goret/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years.

Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees.

He also talks about the challenges involved in remote work and how to overcome them.

Connect with Liam on LinkedIn - https://www.linkedin.com/in/liammcivormartin/

Check out Staff.com - https://staff.com/

Check out Time Doctor - https://www.timedoctor.com/

Check out Running Remote conference - https://runningremote.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Grow fast or die slow.

Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako.

Why Customer Success is becoming an important role in the SaaS industry?

Is Customer Success a vital function for a SaaS to determine it's product-market fit?

How to stop your customer success role turning into a customer support role?

Puneet answered all these questions in this exhilarating episode.

Visit Customer Success Box - https://customersuccessbox.com/

Connect with Puneet on LinkedIn - https://www.linkedin.com/in/katariapuneet/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.

Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly.

Baptiste explains how Crisp IM is a unique and useful IM tool for your business.

Visit Crisp IM's website - https://crisp.chat/en/

Connect with Baptiste on LinkedIn - https://www.linkedin.com/in/baptistejamin/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Sreenivas Kanumuru is the CEO of VTiger CRM, which is named in the 2019 Gartner Magic Quadrant for Sales Force Automation.

He pinpointed the driving factors behind acquiring large enterprise customers in the early stage of the company and also on how they acquired 300K users.

Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM.

Check out VTiger CRM - https://vtiger.com

Connect with Sreenivas on LinkedIn - https://www.linkedin.com/in/sreenivas-kanumuru-7708742/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging.

We talked about - 

1. What is PR? Why it’s needed?

2. When should a SaaS do PR activities?

3. What are some examples of PR activities?

4. What are the three inexpensive PR strategies?

Connect with Sphoorti on LinkedIn - https://www.linkedin.com/in/sphoortibhandare/

Visit Sphoorti's website - https://sphoortific.com/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development.

In this episode, we talked about aligning your Sales and Marketing for maximum ROI.

We also discussed about the reasons B2B companies are finding it difficult and costly to achieve sustainable revenue growth. What could be the missing piece of the puzzle?

All this and much more along with Jeff.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffreydavisii/

Connect with Jeff on Twitter - https://twitter.com/jeff_davis2

The Alignment Podcast - https://www.jeffdavis2.com/thealignmentpodcast

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/