SaaS Sessions

In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.

We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.

Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.

Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.

All this and more with Shilpa in this episode.

Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/

Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world. 

Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team. 

She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee.

She also emphasizes the Net Retention Rate and its importance.

All this and more with Arundhati in this episode.

Connect with Arundhati on LinkedIn - https://www.linkedin.com/in/abalach/?originalSubdomain=in

Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy.

Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year track record inspiring teams to deliver hyper-growth in SaaS companies across the Middle East, APAC, and the USA.

We discussed getting to know the marketing before entering, picking the right persona, setting up GTM goals, and more.

Ashwin also shares his best practices to follow while creating a GTM strategy while going behind a particular market.

Connect with Ashwin on LinkedIn - https://www.linkedin.com/in/ashwingkrishna/

Check out Tact.ai - https://www.tact.ai/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams.

Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years.

We discussed the goals of the PMM team and what makes it the catalyst for business growth?

Smriti talks about how to make better-informed decisions by building a solid alignment between the PMM team and other teams.

All this and more with Smriti in this episode.

Connect with Smriti on LinkedIn - https://www.linkedin.com/in/smritichopra/ 

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution.

Dreamdata.io is a B2B revenue attribution platform.

We discussed how Steffen started Dreamdata and what piqued the idea in his mind.

We also talked about the GTM strategies and playbooks their team is using to conquer this market.

All this and more with Steffen in this episode.

Connect with Steffen on LinkedIn - https://www.linkedin.com/in/steffenhedebrandt/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success.

She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes that consultants can be good at Customer Success.

All this and more with Sandhya in this episode.

Connect with her on LinkedIn - https://www.linkedin.com/in/sandhya-t-20980b7/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.io

Finly simplifies accounts payables for businesses.

Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly.

Veekshith talks about this approach and how it helped them build the company.

He also talks about their objectives for 2021 and how they're expanding to middle-east market.

All this and more with Veekshith in this episode. 

Connect with Veekshith on LinkedIn - https://www.linkedin.com/in/veekshith-rai/

Follow Veekshith on Twitter - https://twitter.com/VeekshithCRai

Check out Finly - https://finly.io/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric.

Kubric is an AI-driven automation tool for designers and marketers.

How did she start Kubric? How did they hire their first few people? Kaus also talks about how is Kubric scaling up in India.

All this and more with Kaus in this episode.

Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/

Check out Kubric - https://kubric.io/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Lavanya Gopinath, Director of Operations at Chargebee, to discuss various ops functions in a SaaS company.

Lavanya introduces the ops functions and their roles & responsibilities. She also explains how you can set up the ops functions at your org.

Connect with Lavanya on LinkedIn - https://www.linkedin.com/in/lavanyagopinath/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms.

Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments. 

All this and more with Sowmya in this episode as we take a deep dive into personalization.

Connect with Sowmya on LinkedIn - https://www.linkedin.com/in/sowmyamoni/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/