How do construction businesses coordinate office teams, on-site crews, and independent trades while staying profitable? In this episode of SaaS Stories, Jordan Powell, CEO of Loop Logics, shares how he built software to bring structure, safety, and scalable execution to one of the most complex industries.

Jordan unpacks his journey from builder to SaaS founder, including the MVP stress test that proved the platform’s impact when workload surged by 60% overnight. We explore how operational systems and automation can unlock efficiency across finance, admin, and workforce management.

We also discuss the growing role of AI in scheduling, resource planning, and data-driven decision-making as construction faces a skills shortage and infrastructure boom.

A grounded conversation on building practical technology, scaling through real-world execution, and navigating high-stakes growth milestones.

To read more about Construction Tech and Scale. 

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How can SaaS companies measure brand impact with confidence, not guesswork? In this episode of SaaS Stories, Stephanie Clapham, Director of Research at Latana, explains how next-generation brand tracking is transforming visibility into brand health and market perception.

We unpack why traditional tracking often creates a trust gap through unreliable data and high costs, and how Latana uses machine learning, Bayesian statistics, and smarter sampling to deliver more accurate insights.

Stephanie shares what early-stage and scaling B2B SaaS teams should measure first, including awareness and perception benchmarks that support stronger positioning through key GTM milestones.

A practical conversation on data-driven marketing execution, AI-enabled insight generation, and measuring what actually moves growth.

To learn more about Modern Brand Tracking.

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In this episode of SaaS Stories, Sam Zammit shares his journey from military service to co-founding Karmo, a vehicle subscription platform reshaping how Australians access cars without the long-term burden of ownership.

We explore the hidden economics of traditional vehicle ownership, why flexibility is becoming a stronger consumer driver, and how subscription-based models create new pathways for scalable growth.

Sam also reflects on the founder mindset, from grit and persistence to making intentional career and business decisions through high-stakes growth milestones.

A grounded conversation on innovation, value-driven business models, and building companies that meet evolving market expectations.

To read more about Startup Growth, Changing Markets and Rethinking Ownership.

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In this episode of SaaS Stories, Angus Stevens shares how Start Beyond has spent nearly a decade transforming workplace training through immersive virtual reality experiences that employees actually want to engage with.

We explore the balance between technology and storytelling, and why the most effective learning platforms start with human questions, including how audiences should feel and how content will be experienced.

Angus also offers a grounded perspective on AI adoption, using automation only when it enhances real outcomes rather than adding hype.

A thoughtful conversation on scalable enablement, experience-led innovation, and building learning systems that drive lasting impact.

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How do SaaS companies scale without losing focus, burning out teams, or overcomplicating GTM execution? In this episode of SaaS Stories, Dave Boyce shares the real drivers of sustainable growth across product, sales, marketing, and customer success.

We explore why one clear GTM motion beats fragmented expansion, how repeatable founder-independent systems unlock long-term acquisition value, and where AI-powered automation is already streamlining qualification and sales enablement.

Dave also breaks down the importance of segment focus, customer-led demand generation, and aligning execution to the milestones that matter most.

A masterclass in operational discipline, scalable GTM strategy, and building systems that compound revenue and trust.

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What can SaaS founders learn from a company tracking 5 million brands in real time? In this episode of SaaS Stories, Alex Nitsenzon, CEO of Charm.io, shares how his lean team is building an e-commerce intelligence platform that turns messy market signals into actionable GTM clarity.

We explore AI-powered classification, composite scoring models, and how data-driven automation can support sharper positioning, demand generation, and partner-led growth.

Alex also unpacks when to hire sales leadership, how to scale without bloated headcount, and why listening to real buyer signals is becoming a competitive advantage.

A practical conversation on milestone-driven execution, intelligent growth systems, and building SaaS in complex markets.

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Why do technical founders often struggle with sales execution, even with a great product? In this episode of SaaS Stories, Matthew Wyatt, Founder of Tech Torque, shares how shifting from product-first thinking to trust-first engagement transforms enterprise GTM outcomes.

We explore why the best product does not always win, how buyer journeys are driven by human psychology, and why effective sales comes from listening to customer pain instead of leading with feature-heavy demos.

Matthew breaks down practical strategies for ABM-aligned execution, including stakeholder-specific messaging, education-led demand generation, and building credibility before asking for commitment.

A grounded conversation on human-first B2B growth, sales alignment, and creating systems that compound trust and revenue.

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In this episode of SaaS Stories, Daniel, Founder of TLV Tech, shares how he built a global engineering partner designed to solve a core tension in vendor-client relationships, where vendors sell hours but clients demand scalable outcomes.

We explore how TLV Tech grew from a garage startup into a 50-person team supporting companies from pre-seed to Fortune 50, and how execution systems must adapt across different GTM environments.

Daniel breaks down hiring for technical curiosity, staying close to product as a founder, future-proofing tech stacks, and using AI-driven automation to increase efficiency across delivery and operations.

A practical conversation on scaling with discipline, aligning execution to growth milestones, and building durable systems in an AI-accelerated market.

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In this episode of SaaS Stories, Andrew Seidman, Co-Founder of Digital Reach Agency, breaks down why most Account-Based Marketing programs fail, not because of tactics, but because revenue teams do not realign goals, incentives, and execution systems around account value.

We explore how true ABM requires shifting KPIs from meeting volume to strategic account impact, and why buyer-first engagement depends on coordinated marketing, sales, and customer success execution.

Andrew also shares why word-of-mouth remains the strongest demand generation channel, and how trust, customer experience, and human connection still drive B2B growth in complex buying cycles.

A practical conversation on operationalising ABM, aligning revenue motions, and building scalable systems that compound pipeline and trust.

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In this episode of SaaS Stories, Gearl Loden, Founder of Loden Leadership + Consulting, shares practical frameworks for building high-performing teams and resilient cultures in fast-changing business environments.

We explore why leadership is rarely linear, how delegation and trust evolve as organisations scale, and why proactive “stay interviews” can retain top talent before disengagement sets in.

Gearl also offers grounded insights on imposter syndrome, leading remote teams with clarity, and investing in yourself as the foundation for elevating others.

A thoughtful conversation on scalable leadership systems, team execution, and creating cultures that compound performance over time.

Learn more at www.lodenleadership.com

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