In Season 2 of DPBC the theme shifted to 80s music and with Sachin, we turn to 2 of the Hip-Hop greats, Eric B. and Rakim and their classic track: “I ain’t no Joke”. With this song, Eric B. and Rakim told the world that they were serious contenders in the new world of hip hop and they went on to have one of the most illustrious music careers ever.  Eric B. and Rakim are hip hop royalty.  This song is a great choice for our episode with Sachin as he is privacy royalty.  He is an ad tech veteran but his experience includes many other areas within privacy.  He has quietly built one of the best resumes in privacy and he definitely ain’t no joke.